Blush brands:Which brands are most popular in search?
In August 2026, Maybelline was the most searched among blush brands worldwide, with an estimated 823K branded searches and 70.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Maybelline70.3%
Tarte21%- Milani5.2%
Benefit Cosmetics3.5%
NARS0.01%
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Share of SearchLeaderboard
Compare the blush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maybelline, Tarte, Milani, Benefit Cosmetics. The figures are in the table below the chart.
View monthly share of search table
| Month | Maybelline | Tarte | Milani | Benefit Cosmetics | NARS |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.7% | 4.1% | 4.1% | 0.02% |
| Nov 2025 | 62.6% | 28.2% | 4.6% | 4.6% | 0.03% |
| Dec 2025 | 66.5% | 24.5% | 4.9% | 4% | 0.02% |
| Jan 2026 | 66% | 24.1% | 5.9% | 4% | 0.02% |
| Feb 2026 | 66.4% | 24.3% | 6% | 3.3% | 0.01% |
| Mar 2026 | 66.7% | 24.4% | 4.9% | 4% | 0.01% |
| Apr 2026 | 72.6% | 17.7% | 5.3% | 4.4% | 0.02% |
| May 2026 | 51.5% | 42.1% | 3.8% | 2.5% | 0.01% |
| Jun 2026 | 70.3% | 21% | 5.2% | 3.5% | 0.01% |
| Jul 2026 | 70.3% | 21% | 5.2% | 3.5% | 0.02% |
| Aug 2026 | 70.3% | 21% | 5.2% | 3.5% | 0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.3% | 823K | 0% | 0 points | |
| 2, held 2nd | 21% | 246K | 0% | 0 points | |
| 3, held 3rd | 5.2% | 60.5K | 0% | 0 points | |
| 4, held 4th | 3.5% | 40.5K | 0% | 0 points | |
| 5, held 5th | 0.01% | 170 | -19% | 0 points |
70.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Tarte21%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.Milani
5.2%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
0.01%
Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Maybelline vs Tarte: compare search popularity
- Maybelline vs Milani: compare search popularity
- Tarte vs Milani: compare search popularity
- Compare any of these brands
Which brand is most popular in search among blush brands worldwide?
5 brands
In August 2026, Maybelline was the most searched among blush brands worldwide, with an estimated 823K branded searches and 70.3% estimated Share of Search within this set. Tarte is in 2nd place, 49.3 percentage points behind at 21% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Maybelline | 67.1% → 70.3% | 72.6%Apr 2026 | 51.5%May 2026 | 1st |
| Tarte | 24.7% → 21% | 42.1%May 2026 | 17.7%Apr 2026 | 2nd |
| Milani | 4.1% → 5.2% | 6%Feb 2026 | 3.8%May 2026 | 4th → 3rd |
| Benefit Cosmetics | 4.1% → 3.5% | 4.6%Nov 2025 | 2.5%May 2026 | 3rd → 4th |
| NARS | 0.02% → 0.01% | 0.03%Nov 2025 | 0.01%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among blush brands worldwide increased from 67.1% to 70.3%.
- Across the 11 months ending August 2026, Tarte’s estimated Share of Search among blush brands worldwide decreased from 24.7% to 21%.
- Across the 11 months ending August 2026, Milani’s estimated Share of Search among blush brands worldwide increased from 4.1% to 5.2%.
- Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among blush brands worldwide decreased from 4.1% to 3.5%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among blush brands worldwide peaked at 72.6% in April 2026 and was lowest at 51.5% in May 2026.
- Across the 11 months ending August 2026, Tarte’s estimated Share of Search among blush brands worldwide peaked at 42.1% in May 2026 and was lowest at 17.7% in April 2026.
- Across the 11 months ending August 2026, Milani’s estimated Share of Search among blush brands worldwide peaked at 6% in February 2026 and was lowest at 3.8% in May 2026.
- Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among blush brands worldwide peaked at 4.6% in November 2025 and was lowest at 2.5% in May 2026.
- Across the 11 months ending August 2026, Milani rose from 4th to 3rd among blush brands worldwide.
- Across the 11 months ending August 2026, Benefit Cosmetics fell from 3rd to 4th among blush brands worldwide.
- Across the 11 months ending August 2026, NARS held steady: its estimated Share of Search among blush brands worldwide moved less than 0.5 percentage points.
How did search popularity change for blush brands worldwide in August 2026?
4 changes
Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.
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