Brandwave

How popular isBenefit Cosmetics in search?

In August 2026, there were an estimated 40.5K branded searches for Benefit Cosmetics worldwide which is down 33.1% over the last 11 months. Benefit Cosmetics holds 3.5% estimated Share of Search among blush brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Maybelline70.3%
  2. Tarte21%
  3. Milani5.2%
  4. Benefit Cosmetics3.5%
  5. NARS0.01%
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Which blush brands compete with Benefit Cosmetics?

Benefit Cosmetics against blush brands worldwide, by month

Share of Search by month for Maybelline, Tarte, Milani, Benefit Cosmetics. The figures are in the table below the chart.

View monthly share of search table
MonthMaybellineTarteMilaniBenefit CosmeticsNARS
Oct 202567.1%24.7%4.1%4.1%0.02%
Nov 202562.6%28.2%4.6%4.6%0.03%
Dec 202566.5%24.5%4.9%4%0.02%
Jan 202666%24.1%5.9%4%0.02%
Feb 202666.4%24.3%6%3.3%0.01%
Mar 202666.7%24.4%4.9%4%0.01%
Apr 202672.6%17.7%5.3%4.4%0.02%
May 202651.5%42.1%3.8%2.5%0.01%
Jun 202670.3%21%5.2%3.5%0.01%
Jul 202670.3%21%5.2%3.5%0.02%
Aug 202670.3%21%5.2%3.5%0.01%
Sep 2026—————

  1. 1.Maybelline

    70.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tarte

    21%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Milani

    5.2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Benefit Cosmetics

    3.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NARS

    0.01%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Benefit Cosmetics and its closest rivals

How has branded search demand for Benefit Cosmetics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Benefit Cosmetics worldwide fell from 60.5K to 40.5K.
  • Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among blush brands worldwide decreased from 4.1% to 3.5%.
  • Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among blush brands worldwide peaked at 4.6% in November 2025 and was lowest at 2.5% in May 2026.
  • Across the 11 months ending August 2026, Benefit Cosmetics fell from 3rd to 4th among blush brands worldwide.

How did search popularity change for blush brands worldwide in August 2026?

  1. Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  2. Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.

  3. Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.

  4. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

Where does Benefit Cosmetics compete?

Benefit Cosmetics is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mascara brands4th of 52%Show ranking
Eyeliner brands3rd of 52.1%Show ranking
Blush brands4th of 53.5%Shown above

How is Benefit Cosmetics measured?

Brandwave collects information about searches that people make online using Benefit Cosmetics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • benefit cosmetics

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How the Brand Demand Index is measured

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