How popular isBenefit Cosmetics in search?
In September 2026, people searched for Benefit Cosmetics by name about 40,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 6.2% of all global bronzing powder brand searches, placing Benefit Cosmetics fourth out of five brands. These are worldwide searches for English-language branded terms.
NARS46.3%
Bobbi Brown37.9%
Milani9.3%
Benefit Cosmetics6.2%
MAC0.25%
Follow Benefit Cosmetics and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which bronzing powder brands compete with Benefit Cosmetics?
Share of searches by month for NARS, Bobbi Brown, Milani, Benefit Cosmetics. The figures are in the table below the chart.
View monthly share of searches table
| Month | NARS | Bobbi Brown | Milani | Benefit Cosmetics | MAC |
|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 42.9% | 7% | 7% | 0.19% |
| Nov 2025 | 52.9% | 35.3% | 5.8% | 5.8% | 0.19% |
| Dec 2025 | 47.2% | 38.6% | 7.8% | 6.3% | 0.2% |
| Jan 2026 | 42.7% | 42.7% | 8.6% | 5.7% | 0.19% |
| Feb 2026 | 45.4% | 37.1% | 11.2% | 6.1% | 0.2% |
| Mar 2026 | 47.1% | 38.6% | 7.8% | 6.3% | 0.2% |
| Apr 2026 | 45.7% | 37.4% | 9.2% | 7.5% | 0.24% |
| May 2026 | 51.4% | 34.3% | 8.4% | 5.7% | 0.22% |
| Jun 2026 | 46.4% | 37.9% | 9.3% | 6.2% | 0.2% |
| Jul 2026 | 46.3% | 37.9% | 9.3% | 6.2% | 0.25% |
| Aug 2026 | 46.4% | 37.9% | 9.3% | 6.2% | 0.2% |
| Sep 2026 | 46.3% | 37.9% | 9.3% | 6.2% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 301K | 0% | 0 points | |
| 2, held 2nd | 37.9% | 246K | 0% | 0 points | |
| 3, held 3rd | 9.3% | 60.5K | 0% | 0 points | |
| 4, held 4th | 6.2% | 40.5K | 0% | 0 points | |
| 5, held 5th | 0.25% | 1.6K | +23.1% | 0 points |
1.
NARS46.3%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.
37.9%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Milani9.3%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.2%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
MAC0.25%
Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Benefit Cosmetics and its closest rivals
Every comparison with Benefit Cosmetics
14 comparisons
- Benefit Cosmetics vs Milani
- Benefit Cosmetics vs Saie
- Benefit Cosmetics vs Charlotte Tilbury
- Benefit Cosmetics vs Essence
- Benefit Cosmetics vs Kosas
- Benefit Cosmetics vs L'Oreal
- Benefit Cosmetics vs MAC
- Benefit Cosmetics vs Milk Makeup
- Benefit Cosmetics vs Too Faced
- Benefit Cosmetics vs CoverGirl
- Benefit Cosmetics vs Rimmel
- Benefit Cosmetics vs Hourglass
- Benefit Cosmetics vs Stila
- Benefit Cosmetics vs Revolution Beauty
How has branded search demand for Benefit Cosmetics changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Benefit Cosmetics worldwide fell from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Benefit Cosmetics’ share of searches among bronzing powder brands worldwide decreased from 7% to 6.2%.
- Across the 12 months ending September 2026, Benefit Cosmetics’ share of searches among bronzing powder brands worldwide peaked at 7.5% in April 2026 and was lowest at 5.7% in May 2026.
- Across the 12 months ending September 2026, Benefit Cosmetics fell from 3rd to 4th among bronzing powder brands worldwide.
How did search popularity change for bronzing powder brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are Benefit Cosmetics’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Benefit Cosmetics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- benefit cosmetics
Do you work for Benefit Cosmetics? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Benefit Cosmetics compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 24th of 28 | 0.44% | Show ranking |
| Eyeliner brands | 4th of 5 | 1.6% | Show ranking |
| Blush brands | 8th of 8 | 1.8% | Show ranking |
| Mascara brands | 4th of 5 | 2% | Show ranking |
| Bronzing powder brands | 4th of 5 | 6.2% | Shown above |
Is Benefit Cosmetics your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.