Benefit Cosmetics vs Milani:Which is more popular by branded search?
In August 2026, Milani had more branded searches than Benefit Cosmetics among blush brands worldwide. Milani was estimated to have 60.5K branded searches compared to Benefit Cosmetics’ 40.5K, and held a 5.2% Share of Search versus Benefit Cosmetics’ 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Benefit Cosmetics or Milani?
Compare the blush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milani, Benefit Cosmetics. The figures are in the table below the chart.
View monthly share of search table
| Month | Maybelline | Tarte | Milani | Benefit Cosmetics | NARS |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.7% | 4.1% | 4.1% | 0.02% |
| Nov 2025 | 62.6% | 28.2% | 4.6% | 4.6% | 0.03% |
| Dec 2025 | 66.5% | 24.5% | 4.9% | 4% | 0.02% |
| Jan 2026 | 66% | 24.1% | 5.9% | 4% | 0.02% |
| Feb 2026 | 66.4% | 24.3% | 6% | 3.3% | 0.01% |
| Mar 2026 | 66.7% | 24.4% | 4.9% | 4% | 0.01% |
| Apr 2026 | 72.6% | 17.7% | 5.3% | 4.4% | 0.02% |
| May 2026 | 51.5% | 42.1% | 3.8% | 2.5% | 0.01% |
| Jun 2026 | 70.3% | 21% | 5.2% | 3.5% | 0.01% |
| Jul 2026 | 70.3% | 21% | 5.2% | 3.5% | 0.02% |
| Aug 2026 | 70.3% | 21% | 5.2% | 3.5% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Benefit Cosmetics and Milani comparison changed over the last 12 months?
3 findings
- Milani was ahead of Benefit Cosmetics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among blush brands worldwide moved from 4.1% to 3.5%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 11 months ending August 2026, Milani’s estimated Share of Search among blush brands worldwide moved from 4.1% to 5.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for blush brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Benefit Cosmetics’ and Milani’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benefit Cosmetics
1 branded search term
- benefit cosmetics
Milani
1 branded search term
- milani
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.