How popular isMaybelline in search?
In August 2026, there were an estimated 823K branded searches for Maybelline worldwide which is down 17.7% over the last 11 months. Maybelline holds 70.3% estimated Share of Search among blush brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Maybelline70.3%
Tarte21%- Milani5.2%
Benefit Cosmetics3.5%
NARS0.01%
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Which blush brands compete with Maybelline?
Share of Search by month for Maybelline, Tarte, Milani, Benefit Cosmetics. The figures are in the table below the chart.
View monthly share of search table
| Month | Maybelline | Tarte | Milani | Benefit Cosmetics | NARS |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.7% | 4.1% | 4.1% | 0.02% |
| Nov 2025 | 62.6% | 28.2% | 4.6% | 4.6% | 0.03% |
| Dec 2025 | 66.5% | 24.5% | 4.9% | 4% | 0.02% |
| Jan 2026 | 66% | 24.1% | 5.9% | 4% | 0.02% |
| Feb 2026 | 66.4% | 24.3% | 6% | 3.3% | 0.01% |
| Mar 2026 | 66.7% | 24.4% | 4.9% | 4% | 0.01% |
| Apr 2026 | 72.6% | 17.7% | 5.3% | 4.4% | 0.02% |
| May 2026 | 51.5% | 42.1% | 3.8% | 2.5% | 0.01% |
| Jun 2026 | 70.3% | 21% | 5.2% | 3.5% | 0.01% |
| Jul 2026 | 70.3% | 21% | 5.2% | 3.5% | 0.02% |
| Aug 2026 | 70.3% | 21% | 5.2% | 3.5% | 0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.3% | 823K | 0% | 0 points | |
| 2, held 2nd | 21% | 246K | 0% | 0 points | |
| 3, held 3rd | 5.2% | 60.5K | 0% | 0 points | |
| 4, held 4th | 3.5% | 40.5K | 0% | 0 points | |
| 5, held 5th | 0.01% | 170 | -19% | 0 points |
70.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Tarte21%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.Milani
5.2%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
0.01%
Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.
Compare search popularity between Maybelline and its closest rivals
How has branded search demand for Maybelline changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Maybelline worldwide fell from 1M to 823K.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among blush brands worldwide increased from 67.1% to 70.3%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among blush brands worldwide peaked at 72.6% in April 2026 and was lowest at 51.5% in May 2026.
How did search popularity change for blush brands worldwide in August 2026?
4 changes
Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.
Where does Maybelline compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lipstick brands | 2nd of 5 | 31.7% | Show ranking |
| Foundation brands | 2nd of 5 | 37.9% | Show ranking |
| Mascara brands | 2nd of 5 | 41.2% | Show ranking |
| Eyeliner brands | 2nd of 5 | 43.3% | Show ranking |
| Concealer brands | 1st of 5 | 64.9% | Show ranking |
| Blush brands | 1st of 5 | 70.3% | Shown above |
| Eyeshadow brands | 1st of 5 | 72.1% | Show ranking |
How is Maybelline measured?
Brandwave collects information about searches that people make online using Maybelline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- maybelline
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Is Maybelline your brand?
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