Charlotte Tilbury vs Maybelline:Which is more popular by branded search?
In August 2026, Charlotte Tilbury had more branded searches than Maybelline among lipstick brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Maybelline’s 823K, and held a 57.7% Share of Search versus Maybelline’s 31.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Charlotte Tilbury or Maybelline?
Compare the lipstick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charlotte Tilbury, Maybelline. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Maybelline | Revlon | MAC | NARS |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 35.5% | 8.7% | 2.6% | 0.01% |
| Nov 2025 | 71.2% | 21.2% | 5.2% | 2.3% | 0.01% |
| Dec 2025 | 66.9% | 24.4% | 6% | 2.7% | <0.01% |
| Jan 2026 | 56.7% | 31.1% | 9.3% | 2.8% | <0.01% |
| Feb 2026 | 52.6% | 35.5% | 8.7% | 3.2% | <0.01% |
| Mar 2026 | 57.7% | 31.7% | 7.7% | 2.8% | <0.01% |
| Apr 2026 | 52.6% | 35.5% | 8.7% | 3.2% | <0.01% |
| May 2026 | 52.6% | 35.5% | 8.7% | 3.2% | <0.01% |
| Jun 2026 | 53.8% | 36.3% | 7.3% | 2.7% | <0.01% |
| Jul 2026 | 57.7% | 31.7% | 7.7% | 2.8% | <0.01% |
| Aug 2026 | 57.7% | 31.7% | 7.7% | 2.8% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Charlotte Tilbury and Maybelline comparison changed over the last 12 months?
3 findings
- Charlotte Tilbury was ahead of Maybelline in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide moved from 53.2% to 57.7%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among lipstick brands worldwide moved from 35.5% to 31.7%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for lipstick brands worldwide in August 2026?
2 changes
Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026.
Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlotte Tilbury
1 branded search term
- charlotte tilbury
Maybelline
1 branded search term
- maybelline
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.