How popular isMaybelline in search?
In August 2026, there were an estimated 823K branded searches for Maybelline worldwide which is down 17.7% over the last 11 months. Maybelline holds 31.7% estimated Share of Search among lipstick brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Charlotte Tilbury57.7%
Maybelline31.7%
Revlon7.7%MAC2.8%
NARS<0.01%
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Where does Maybelline compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lipstick brands | 2nd of 5 | 31.7% | Shown below |
| Foundation brands | 2nd of 5 | 37.9% | Show ranking |
| Mascara brands | 2nd of 5 | 41.2% | Show ranking |
| Eyeliner brands | 2nd of 5 | 43.3% | Show ranking |
| Concealer brands | 1st of 5 | 64.9% | Show ranking |
| Blush brands | 1st of 5 | 70.3% | Show ranking |
| Eyeshadow brands | 1st of 5 | 72.1% | Show ranking |
Which lipstick brands compete with Maybelline?
Share of Search by month for Charlotte Tilbury, Maybelline, Revlon, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Maybelline | Revlon | MAC | NARS |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 35.5% | 8.7% | 2.6% | 0.01% |
| Nov 2025 | 71.2% | 21.2% | 5.2% | 2.3% | 0.01% |
| Dec 2025 | 66.9% | 24.4% | 6% | 2.7% | <0.01% |
| Jan 2026 | 56.7% | 31.1% | 9.3% | 2.8% | <0.01% |
| Feb 2026 | 52.6% | 35.5% | 8.7% | 3.2% | <0.01% |
| Mar 2026 | 57.7% | 31.7% | 7.7% | 2.8% | <0.01% |
| Apr 2026 | 52.6% | 35.5% | 8.7% | 3.2% | <0.01% |
| May 2026 | 52.6% | 35.5% | 8.7% | 3.2% | <0.01% |
| Jun 2026 | 53.8% | 36.3% | 7.3% | 2.7% | <0.01% |
| Jul 2026 | 57.7% | 31.7% | 7.7% | 2.8% | <0.01% |
| Aug 2026 | 57.7% | 31.7% | 7.7% | 2.8% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.7% | 1.5M | 0% | 0 points | |
| 2, held 2nd | 31.7% | 823K | 0% | 0 points | |
| 3, held 3rd | 7.7% | 201K | 0% | 0 points | |
| 4, held 4th | 2.8% | 74K | 0% | 0 points | |
| 5, held 5th | <0.01% | 170 | -19% | 0 points |
57.7%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
31.7%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Revlon7.7%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.
2.8%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.
<0.01%
Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.
Compare search popularity between Maybelline and its closest rivals
How has branded search demand for Maybelline changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Maybelline worldwide fell from 1M to 823K.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among lipstick brands worldwide decreased from 35.5% to 31.7%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among lipstick brands worldwide peaked at 36.3% in June 2026 and was lowest at 21.2% in November 2025.
How did search popularity change for lipstick brands worldwide in August 2026?
4 changes
Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026.
Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.
How is Maybelline measured?
Brandwave collects information about searches that people make online using Maybelline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- maybelline
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Is Maybelline your brand?
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