Lip gloss brands:Which are most popular?

Name: Lip gloss brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, rhode was the most searched lip gloss brand worldwide, accounting for 26% of all searches among the 13 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, NYX Professional Makeup showed up in every answer. NYX Professional Makeup was recommended most often, coming first in two out of four responses that gave a list.

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Top lip gloss brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup appeared every time. NYX Professional Makeup was recommended most often, coming first in two out of four answers that gave a list. Fenty Beauty was second, and Maybelline was third. rhode, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
NYX Professional Makeup	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Fenty Beauty	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Maybelline	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Huda Beauty	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
MAC	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
e.l.f. Cosmetics	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Lancôme	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
BUXOM	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
rhode	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Too Faced	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Charlotte Tilbury	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Rare Beauty	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Glossier	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
rhode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Too Faced0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glossier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lip gloss brands

5 answers

Asked ChatGPT
“Which lip gloss should I buy?”
Asked ChatGPT
“What are the best lip gloss brands?”
Asked ChatGPT
“What's the best non-sticky lip gloss?”
1. 1NYX Professional Makeup
2. 2MAC
Searched Google, AI Overview
“lip gloss”
1. 1Fenty Beauty
2. 2NYX Professional Makeup
Searched Google, AI Overview
“best lip gloss”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Which lip gloss brands do people search for most?

This chart shows how often people search Google for each lip gloss brand by name. Each line represents a brand's share of searches for all 13 lip gloss brands we track, month by month, from English-language searches worldwide.

Share of searches among lip gloss brands worldwide, by month

Month	rhode	e.l.f. Cosmetics	NYX Professional Makeup	Maybelline	Huda Beauty	MAC	Fenty Beauty	Lancôme	Too Faced	Charlotte Tilbury	Rare Beauty	BUXOM	Glossier
Nov 2025	26.2%	17.5%	11.8%	9.6%	4.3%	5.3%	5.3%	4.3%	5.3%	2.9%	2.4%	2.4%	2.9%
Dec 2025	25.3%	20.7%	11.3%	9.3%	3.4%	5.1%	5.1%	4.2%	5.1%	3.4%	2.3%	2.3%	2.8%
Jan 2026	23.2%	19.1%	12.8%	10.5%	4.7%	5.7%	4.7%	3.8%	5.7%	2.6%	2.6%	2.1%	2.6%
Feb 2026	21.8%	21.8%	11.9%	11.9%	3.6%	4.4%	4.4%	5.3%	5.3%	2.4%	2.9%	1.9%	2.4%
Mar 2026	21.2%	17.3%	14.1%	11.6%	4.2%	5.2%	4.2%	7.7%	5.2%	2.3%	2.3%	2.3%	2.3%
Apr 2026	25%	16.8%	11.3%	13.8%	4.1%	5.1%	4.1%	5.1%	6.2%	2.3%	2.3%	2.3%	1.8%
May 2026	21.7%	17.8%	11.9%	14.5%	5.3%	6.5%	3.6%	4.3%	5.3%	2.4%	2.4%	2.4%	1.9%
Jun 2026	23.6%	15.8%	10.6%	15.8%	4.7%	5.8%	3.9%	5.8%	4.7%	2.6%	2.6%	2.1%	2.1%
Jul 2026	21.1%	17.2%	11.5%	17.2%	4.2%	6.3%	4.2%	5.2%	4.2%	2.3%	2.8%	1.9%	1.9%
Aug 2026	23.9%	16.1%	13.2%	16.1%	4.8%	4.8%	3.9%	3.9%	3.9%	2.6%	2.6%	2.2%	1.8%
Sep 2026	25.2%	16.9%	13.9%	13.9%	5.1%	5.1%	3.4%	4.1%	4.1%	2.3%	2.3%	2.3%	1.5%
Oct 2026	26%	21.2%	14.3%	11.7%	4.3%	4.3%	3.5%	3.5%	3.5%	2.3%	2.3%	1.9%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	rhode	26%	135K	+22.7%	+0.8 points
2, held 2nd	e.l.f. Cosmetics	21.2%	110K	+48.6%	+4.3 points
3, moved from 4th to 3rd	NYX Professional Makeup	14.3%	74K	+22.3%	+0.4 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Maybelline	11.7%	60.5K	0%	-2.2 pointsmoved from 3rd to 4th
5, held 5th	Huda Beauty	4.3%	22.2K	0%	-0.8 points
6, held 6th	MAC	4.3%	22.2K	0%	-0.8 points
7, moved from 9th to 7th	Fenty Beauty	3.5%	18.1K	+22.3%	+0.1 pointsmoved from 9th to 7th
8, moved from 7th to 8th	Lancôme	3.5%	18.1K	0%	-0.7 pointsmoved from 7th to 8th
9, moved from 8th to 9th	Too Faced	3.5%	18.1K	0%	-0.7 pointsmoved from 8th to 9th
10, moved from 11th to 10th	Charlotte Tilbury	2.3%	12.1K	+22.2%	+0.1 pointsmoved from 11th to 10th
11, moved from 12th to 11th	Rare Beauty	2.3%	12.1K	+22.2%	+0.1 pointsmoved from 12th to 11th
12, moved from 10th to 12th	BUXOM	1.9%	9.9K	0%	-0.4 pointsmoved from 10th to 12th
13, held 13th	Glossier	1.3%	6.6K	0%	-0.2 points

1.rhode
26%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +0.8 points.
2.e.l.f. Cosmetics
21.2%
Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +4.3 points.
3.NYX Professional Makeup
14.3%
Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
4.Maybelline
11.7%
Moved from 3rd to 4th. 60.5K estimated branded searches, 0% vs prior month. Share -2.2 points.
5.Huda Beauty
4.3%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.8 points.
6.MAC
4.3%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.8 points.
7.Fenty Beauty
3.5%
Moved from 9th to 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
8.Lancôme
3.5%
Moved from 7th to 8th. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
9.Too Faced
3.5%
Moved from 8th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
10.Charlotte Tilbury
2.3%
Moved from 11th to 10th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
11.Rare Beauty
2.3%
Moved from 12th to 11th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
12.BUXOM
1.9%
Moved from 10th to 12th. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.
13.Glossier
1.3%
Held 13th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

e.l.f. Cosmetics, NYX Professional Makeup and 6 other brands sell other things too, so only their searches that name this product count here, like “elf lip gloss”.

Which brand is most popular in search among lip gloss brands worldwide?

13 brands

In October 2026, rhode was the most searched among lip gloss brands worldwide, with an estimated 135K branded searches, 26% of all searches for the 13 tracked by the Brandwave Brand Demand Index. e.l.f. Cosmetics is in 2nd place, 4.8 percentage points behind at 21.2%.

Global lip gloss brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
rhode	26.2% → 26%	26.2%Nov 2025	21.1%Jul 2026	1st
e.l.f. Cosmetics	17.5% → 21.2%	21.8%Feb 2026	15.8%Jun 2026	2nd
NYX Professional Makeup	11.8% → 14.3%	14.3%Oct 2026	10.6%Jun 2026	3rd
Maybelline	9.6% → 11.7%	17.2%Jul 2026	9.3%Dec 2025	4th
Huda Beauty	4.3%	5.3%May 2026	3.4%Dec 2025	8th → 5th
MAC	5.3% → 4.3%	6.5%May 2026	4.3%Oct 2026	6th
Fenty Beauty	5.3% → 3.5%	5.3%Nov 2025	3.4%Sep 2026	5th → 7th
Lancôme	4.3% → 3.5%	7.7%Mar 2026	3.5%Oct 2026	9th → 8th
Too Faced	5.3% → 3.5%	6.2%Apr 2026	3.5%Oct 2026	7th → 9th
Charlotte Tilbury	2.9% → 2.3%	3.4%Dec 2025	2.3%Apr 2026	10th
Rare Beauty	2.4% → 2.3%	2.9%Feb 2026	2.3%Apr 2026	13th → 11th
BUXOM	2.4% → 1.9%	2.4%May 2026	1.9%Jul 2026	12th
Glossier	2.9% → 1.3%	2.9%Nov 2025	1.3%Oct 2026	11th → 13th

Each finding as a sentence

Across the 12 months ending October 2026, e.l.f. Cosmetics’ share of searches among lip gloss brands worldwide increased from 17.5% to 21.2%.
Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among lip gloss brands worldwide increased from 11.8% to 14.3%.
Across the 12 months ending October 2026, Maybelline’s share of searches among lip gloss brands worldwide increased from 9.6% to 11.7%.
Across the 12 months ending October 2026, MAC’s share of searches among lip gloss brands worldwide decreased from 5.3% to 4.3%.
Across the 12 months ending October 2026, Fenty Beauty’s share of searches among lip gloss brands worldwide decreased from 5.3% to 3.5%.
Across the 12 months ending October 2026, Lancôme’s share of searches among lip gloss brands worldwide decreased from 4.3% to 3.5%.
Across the 12 months ending October 2026, Too Faced’s share of searches among lip gloss brands worldwide decreased from 5.3% to 3.5%.
Across the 12 months ending October 2026, Charlotte Tilbury’s share of searches among lip gloss brands worldwide decreased from 2.9% to 2.3%.
Across the 12 months ending October 2026, Glossier’s share of searches among lip gloss brands worldwide decreased from 2.9% to 1.3%.
Across the 12 months ending October 2026, rhode’s share of searches among lip gloss brands worldwide peaked at 26.2% in November 2025 and was lowest at 21.1% in July 2026.
Across the 12 months ending October 2026, e.l.f. Cosmetics’ share of searches among lip gloss brands worldwide peaked at 21.8% in February 2026 and was lowest at 15.8% in June 2026.
Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among lip gloss brands worldwide peaked at 14.3% in October 2026 and was lowest at 10.6% in June 2026.
Across the 12 months ending October 2026, Maybelline’s share of searches among lip gloss brands worldwide peaked at 17.2% in July 2026 and was lowest at 9.3% in December 2025.
Across the 12 months ending October 2026, Huda Beauty’s share of searches among lip gloss brands worldwide peaked at 5.3% in May 2026 and was lowest at 3.4% in December 2025.
Across the 12 months ending October 2026, MAC’s share of searches among lip gloss brands worldwide peaked at 6.5% in May 2026 and was lowest at 4.3% in October 2026.
Across the 12 months ending October 2026, Fenty Beauty’s share of searches among lip gloss brands worldwide peaked at 5.3% in November 2025 and was lowest at 3.4% in September 2026.
Across the 12 months ending October 2026, Lancôme’s share of searches among lip gloss brands worldwide peaked at 7.7% in March 2026 and was lowest at 3.5% in October 2026.
Across the 12 months ending October 2026, Too Faced’s share of searches among lip gloss brands worldwide peaked at 6.2% in April 2026 and was lowest at 3.5% in October 2026.
Across the 12 months ending October 2026, Charlotte Tilbury’s share of searches among lip gloss brands worldwide peaked at 3.4% in December 2025 and was lowest at 2.3% in April 2026.
Across the 12 months ending October 2026, Huda Beauty rose from 8th to 5th among lip gloss brands worldwide.
Across the 12 months ending October 2026, Fenty Beauty fell from 5th to 7th among lip gloss brands worldwide.
Across the 12 months ending October 2026, Lancôme rose from 9th to 8th among lip gloss brands worldwide.
Across the 12 months ending October 2026, Too Faced fell from 7th to 9th among lip gloss brands worldwide.
Across the 12 months ending October 2026, Rare Beauty rose from 13th to 11th among lip gloss brands worldwide.
Across the 12 months ending October 2026, Glossier fell from 11th to 13th among lip gloss brands worldwide.
Across the 12 months ending October 2026, rhode and BUXOM held steady: their share of searches among lip gloss brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for lip gloss brands worldwide in October 2026?

8 changes

In October 2026, e.l.f. Cosmetics gained share of searches among lip gloss brands worldwide, from 16.9% to 21.2%.
In October 2026, rhode gained share of searches among lip gloss brands worldwide, from 25.2% to 26%.
In October 2026, Maybelline lost share of searches among lip gloss brands worldwide, from 13.9% to 11.7%.
In October 2026, Huda Beauty lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%.
In October 2026, MAC lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%.
In October 2026, Lancôme lost share of searches among lip gloss brands worldwide, from 4.1% to 3.5%.
In October 2026, Too Faced lost share of searches among lip gloss brands worldwide, from 4.1% to 3.5%.
NYX Professional Makeup’s share of searches among lip gloss brands worldwide has gained ground for 3 months in a row, from 11.5% to 14.3% in October 2026.

How are branded searches counted for lip gloss brands?

13 search terms

Each brand's share of searches among lip gloss brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.