Brandwave

How popular isToo Faced?

In October 2026, people searched for Too Faced by name about 225,000 times worldwide, a 57.6% decrease from the previous year. These searches made up 3.5% of all global lip gloss brand searches, placing Too Faced ninth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about lip gloss brands, Too Faced did not appear in any of the answers.

Search and AI answers in October 2026

Too Faced is the ninth most searched of 13 competitors and not named in the AI answers we collected.

  1. rhodeShare of searches 26%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. e.l.f. CosmeticsShare of searches 21.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. NYX Professional MakeupShare of searches 14.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. MaybellineShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Too FacedShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

Too Faced website (opens in a new tab)

Follow Too Faced and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top lip gloss brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Too Faced did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Fenty Beauty2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Lancôme6th
  7. e.l.f. Cosmetics7th
  8. rhode–
  9. Too Faced–
  10. Charlotte Tilbury–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • rhode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Too Faced0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lip gloss brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

How often do people search for Too Faced compared with other lip gloss brands worldwide?

Too Faced against lip gloss brands worldwide, by month

Share of searches by month for rhode, e.l.f. Cosmetics, NYX Professional Makeup, Maybelline, Huda Beauty, MAC, Fenty Beauty, Lancôme, Too Faced, Charlotte Tilbury, Rare Beauty. The figures are in the table below the chart.

View monthly share of searches table
Monthrhodee.l.f. CosmeticsNYX Professional MakeupMaybellineHuda BeautyMACFenty BeautyLancômeToo FacedCharlotte TilburyRare BeautyBUXOMGlossier
Nov 202526.2%17.5%11.8%9.6%4.3%5.3%5.3%4.3%5.3%2.9%2.4%2.4%2.9%
Dec 202525.3%20.7%11.3%9.3%3.4%5.1%5.1%4.2%5.1%3.4%2.3%2.3%2.8%
Jan 202623.2%19.1%12.8%10.5%4.7%5.7%4.7%3.8%5.7%2.6%2.6%2.1%2.6%
Feb 202621.8%21.8%11.9%11.9%3.6%4.4%4.4%5.3%5.3%2.4%2.9%1.9%2.4%
Mar 202621.2%17.3%14.1%11.6%4.2%5.2%4.2%7.7%5.2%2.3%2.3%2.3%2.3%
Apr 202625%16.8%11.3%13.8%4.1%5.1%4.1%5.1%6.2%2.3%2.3%2.3%1.8%
May 202621.7%17.8%11.9%14.5%5.3%6.5%3.6%4.3%5.3%2.4%2.4%2.4%1.9%
Jun 202623.6%15.8%10.6%15.8%4.7%5.8%3.9%5.8%4.7%2.6%2.6%2.1%2.1%
Jul 202621.1%17.2%11.5%17.2%4.2%6.3%4.2%5.2%4.2%2.3%2.8%1.9%1.9%
Aug 202623.9%16.1%13.2%16.1%4.8%4.8%3.9%3.9%3.9%2.6%2.6%2.2%1.8%
Sep 202625.2%16.9%13.9%13.9%5.1%5.1%3.4%4.1%4.1%2.3%2.3%2.3%1.5%
Oct 202626%21.2%14.3%11.7%4.3%4.3%3.5%3.5%3.5%2.3%2.3%1.9%1.3%

  1. 1.rhode

    26%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +0.8 points.

  2. 2.e.l.f. Cosmetics

    21.2%

    Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +4.3 points.

  3. 3.NYX Professional Makeup

    14.3%

    Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  4. 4.Maybelline

    11.7%

    Moved from 3rd to 4th. 60.5K estimated branded searches, 0% vs prior month. Share -2.2 points.

  5. 5.Huda Beauty

    4.3%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.MAC

    4.3%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. 7.Fenty Beauty

    3.5%

    Moved from 9th to 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Lancôme

    3.5%

    Moved from 7th to 8th. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  9. 9.Too Faced

    3.5%

    Moved from 8th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  10. 10.Charlotte Tilbury

    2.3%

    Moved from 11th to 10th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  11. 11.Rare Beauty

    2.3%

    Moved from 12th to 11th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  12. 12.BUXOM

    1.9%

    Moved from 10th to 12th. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  13. 13.Glossier

    1.3%

    Held 13th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Too Faced, e.l.f. Cosmetics and 6 other brands sell other things too, so only their searches that name this product count here, like “too faced lip injection”.

Compare popularity between Too Faced and its closest rivals

Every comparison with Too Faced

39 comparisons

How has branded search demand for Too Faced changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Too Faced worldwide fell from 532K to 225K.
  • Across the 12 months ending October 2026, Too Faced’s share of searches among lip gloss brands worldwide decreased from 5.3% to 3.5%.
  • Across the 12 months ending October 2026, Too Faced’s share of searches among lip gloss brands worldwide peaked at 6.2% in April 2026 and was lowest at 3.5% in October 2026.
  • Across the 12 months ending October 2026, Too Faced fell from 7th to 9th among lip gloss brands worldwide.

How did search popularity change for lip gloss brands worldwide in October 2026?

6 changes

  1. In October 2026, e.l.f. Cosmetics gained share of searches among lip gloss brands worldwide, from 16.9% to 21.2%.

  2. In October 2026, rhode gained share of searches among lip gloss brands worldwide, from 25.2% to 26%.

  3. In October 2026, Maybelline lost share of searches among lip gloss brands worldwide, from 13.9% to 11.7%.

  4. In October 2026, Huda Beauty lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%.

  5. In October 2026, MAC lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%.

  6. In October 2026, Lancôme lost share of searches among lip gloss brands worldwide, from 4.1% to 3.5%.

How are Too Faced’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Too Faced’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • too faced
  • too faced eyeshadow
  • too faced eyeshadow palette
  • too faced hangover primer
  • too faced lip injection
  • too faced mascara

Do you work for Too Faced? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Too Faced compete?

Too Faced is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands20th of 281.6%Show ranking
Mascara brands5th of 53.4%Show ranking
Lip gloss brands9th of 133.5%Shown above
Makeup primer brands12th of 120.39%Show ranking
Eyeshadow brands6th of 148.2%Show ranking
Creator with pink hair and a pink jacket

Is Too Faced your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free