Brandwave

Fenty Beauty vs Too Faced:Which is more popular?

In October 2026, Fenty Beauty and Too Faced were level in searches among lip gloss brands worldwide, with an estimated 18.1K branded searches each, at 3.5% of the total each. When we asked ChatGPT and Google AI Overviews about lip gloss brands, Fenty Beauty appeared in four of the five answers and Too Faced in none.

Among lip gloss brands worldwide in October 2026

Who do people search for more?

Fenty Beauty and Too Faced are searched for about as often as each other.

Fenty Beauty 18.1K searchesToo Faced 18.1K searches

Who does AI mention more?

Fenty Beauty, mentioned in 4 of 5 answers, Too Faced in 0

Fenty Beauty in 4 of 5Too Faced in 0 of 5

Who does AI recommend more?

Fenty Beauty, the only one of the two named

Fenty Beauty first in 3Too Faced never named

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Top lip gloss brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fenty Beauty was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Too Faced did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Fenty Beauty2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Lancôme6th
  7. e.l.f. Cosmetics7th
  8. rhode–
  9. Too Faced–
  10. Charlotte Tilbury–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • rhode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Too Faced0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lip gloss brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Fenty Beauty or Too Faced more popular in search?

This chart shows how often people search Google for Fenty Beauty and Too Faced by name. Each line represents a brand's share of searches for all 13 lip gloss brands we track, month by month, from English-language searches worldwide.

Fenty Beauty and Too Faced among lip gloss brands worldwide, by month

Share of searches by month for Fenty Beauty, Too Faced. The figures are in the table below the chart.

View monthly share of searches table
Monthrhodee.l.f. CosmeticsNYX Professional MakeupMaybellineHuda BeautyMACFenty BeautyLancômeToo FacedCharlotte TilburyRare BeautyBUXOMGlossier
Nov 202526.2%17.5%11.8%9.6%4.3%5.3%5.3%4.3%5.3%2.9%2.4%2.4%2.9%
Dec 202525.3%20.7%11.3%9.3%3.4%5.1%5.1%4.2%5.1%3.4%2.3%2.3%2.8%
Jan 202623.2%19.1%12.8%10.5%4.7%5.7%4.7%3.8%5.7%2.6%2.6%2.1%2.6%
Feb 202621.8%21.8%11.9%11.9%3.6%4.4%4.4%5.3%5.3%2.4%2.9%1.9%2.4%
Mar 202621.2%17.3%14.1%11.6%4.2%5.2%4.2%7.7%5.2%2.3%2.3%2.3%2.3%
Apr 202625%16.8%11.3%13.8%4.1%5.1%4.1%5.1%6.2%2.3%2.3%2.3%1.8%
May 202621.7%17.8%11.9%14.5%5.3%6.5%3.6%4.3%5.3%2.4%2.4%2.4%1.9%
Jun 202623.6%15.8%10.6%15.8%4.7%5.8%3.9%5.8%4.7%2.6%2.6%2.1%2.1%
Jul 202621.1%17.2%11.5%17.2%4.2%6.3%4.2%5.2%4.2%2.3%2.8%1.9%1.9%
Aug 202623.9%16.1%13.2%16.1%4.8%4.8%3.9%3.9%3.9%2.6%2.6%2.2%1.8%
Sep 202625.2%16.9%13.9%13.9%5.1%5.1%3.4%4.1%4.1%2.3%2.3%2.3%1.5%
Oct 202626%21.2%14.3%11.7%4.3%4.3%3.5%3.5%3.5%2.3%2.3%1.9%1.3%

Fenty Beauty and Too Faced sell other things too, so only their searches that name this product count here, like “fenty gloss bomb”.

How has branded search for Fenty Beauty and Too Faced changed worldwide over the last 12 months?

3 findings
  • Fenty Beauty was ahead of Too Faced in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Fenty Beauty’s share of searches among lip gloss brands worldwide moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
  • Across the 12 months ending October 2026, Too Faced’s share of searches among lip gloss brands worldwide moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 33.1K to 18.1K.

How did search popularity change for lip gloss brands worldwide in October 2026?

2 changes

  1. In October 2026, Too Faced lost share of searches among lip gloss brands worldwide, from 4.1% to 3.5%.

  2. In October 2026, Fenty Beauty rose from 9th to 7th among lip gloss brands worldwide.

How are Fenty Beauty’s and Too Faced’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fenty Beauty’s and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fenty Beauty

1 branded search term

  • fenty gloss bomb

Too Faced

1 branded search term

  • too faced lip injection

How the Brand Demand Index is measured

Other head-to-heads among lip gloss brands

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