Brandwave

NYX Professional Makeup vs rhode:Which is more popular?

In October 2026, rhode had more branded searches than NYX Professional Makeup among lip gloss brands worldwide. rhode had about 135,000 branded searches, while NYX Professional Makeup had 74,000. rhode made up 26% of all lip gloss brand searches we track, and NYX Professional Makeup accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about lip gloss brands, NYX Professional Makeup appeared in all five answers and rhode in none.

Among lip gloss brands worldwide in October 2026

Who do people search for more?

rhode, about 82% more searches than NYX Professional Makeup

rhode 135K searchesNYX Professional Makeup 74K searches

Who does AI mention more?

NYX Professional Makeup, mentioned in every answer we collected

NYX Professional Makeup in 5 of 5rhode in 0 of 5

Who does AI recommend more?

NYX Professional Makeup, the only one of the two named

NYX Professional Makeup first in 4rhode never named

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Top lip gloss brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup appeared in all five answers. rhode did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Fenty Beauty2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Lancôme6th
  7. e.l.f. Cosmetics7th
  8. rhode–
  9. Too Faced–
  10. Charlotte Tilbury–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • rhode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Too Faced0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lip gloss brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is NYX Professional Makeup or rhode more popular in search?

This chart shows how often people search Google for NYX Professional Makeup and rhode by name. Each line represents a brand's share of searches for all 13 lip gloss brands we track, month by month, from English-language searches worldwide.

NYX Professional Makeup and rhode among lip gloss brands worldwide, by month

Share of searches by month for rhode, NYX Professional Makeup. The figures are in the table below the chart.

View monthly share of searches table
Monthrhodee.l.f. CosmeticsNYX Professional MakeupMaybellineHuda BeautyMACFenty BeautyLancômeToo FacedCharlotte TilburyRare BeautyBUXOMGlossier
Nov 202526.2%17.5%11.8%9.6%4.3%5.3%5.3%4.3%5.3%2.9%2.4%2.4%2.9%
Dec 202525.3%20.7%11.3%9.3%3.4%5.1%5.1%4.2%5.1%3.4%2.3%2.3%2.8%
Jan 202623.2%19.1%12.8%10.5%4.7%5.7%4.7%3.8%5.7%2.6%2.6%2.1%2.6%
Feb 202621.8%21.8%11.9%11.9%3.6%4.4%4.4%5.3%5.3%2.4%2.9%1.9%2.4%
Mar 202621.2%17.3%14.1%11.6%4.2%5.2%4.2%7.7%5.2%2.3%2.3%2.3%2.3%
Apr 202625%16.8%11.3%13.8%4.1%5.1%4.1%5.1%6.2%2.3%2.3%2.3%1.8%
May 202621.7%17.8%11.9%14.5%5.3%6.5%3.6%4.3%5.3%2.4%2.4%2.4%1.9%
Jun 202623.6%15.8%10.6%15.8%4.7%5.8%3.9%5.8%4.7%2.6%2.6%2.1%2.1%
Jul 202621.1%17.2%11.5%17.2%4.2%6.3%4.2%5.2%4.2%2.3%2.8%1.9%1.9%
Aug 202623.9%16.1%13.2%16.1%4.8%4.8%3.9%3.9%3.9%2.6%2.6%2.2%1.8%
Sep 202625.2%16.9%13.9%13.9%5.1%5.1%3.4%4.1%4.1%2.3%2.3%2.3%1.5%
Oct 202626%21.2%14.3%11.7%4.3%4.3%3.5%3.5%3.5%2.3%2.3%1.9%1.3%

NYX Professional Makeup sells other things too, so only its searches that name this product count here, like “nyx butter gloss”.

How has branded search for NYX Professional Makeup and rhode changed worldwide over the last 12 months?

3 findings

How did search popularity change for lip gloss brands worldwide in October 2026?

2 changes

  1. In October 2026, rhode gained share of searches among lip gloss brands worldwide, from 25.2% to 26%.

  2. NYX Professional Makeup’s share of searches among lip gloss brands worldwide has gained ground for 3 months in a row, from 11.5% to 14.3% in October 2026.

How are NYX Professional Makeup’s and rhode’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NYX Professional Makeup’s and rhode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NYX Professional Makeup

1 branded search term

  • nyx butter gloss

rhode

1 branded search term

  • rhode lip gloss

How the Brand Demand Index is measured

Other head-to-heads among lip gloss brands

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