Brandwave

How popular isBUXOM?

In October 2026, people searched for BUXOM by name about 9,900 times worldwide, a 33.1% decrease from the previous year. These searches made up 1.9% of all global lip gloss brand searches, placing BUXOM 12th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about lip gloss brands, BUXOM appeared in one of the five answers.

Search and AI answers in October 2026

BUXOM is the 12th most searched of 13 competitors and not named in the AI answers we collected.

  1. rhodeShare of searches 26%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. e.l.f. CosmeticsShare of searches 21.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. NYX Professional MakeupShare of searches 14.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. MaybellineShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. BUXOMShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

+8 more

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Top lip gloss brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BUXOM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Fenty Beauty2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Lancôme6th
  7. e.l.f. Cosmetics7th
  8. +3 more
  9. Rare Beauty–
  10. BUXOM–
  11. Glossier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • rhode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Too Faced0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lip gloss brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

How often do people search for BUXOM compared with other lip gloss brands worldwide?

BUXOM against lip gloss brands worldwide, by month

Share of searches by month for rhode, e.l.f. Cosmetics, NYX Professional Makeup, Maybelline, Huda Beauty, MAC, Fenty Beauty, Lancôme, Too Faced, Charlotte Tilbury, Rare Beauty, BUXOM. The figures are in the table below the chart.

View monthly share of searches table
Monthrhodee.l.f. CosmeticsNYX Professional MakeupMaybellineHuda BeautyMACFenty BeautyLancômeToo FacedCharlotte TilburyRare BeautyBUXOMGlossier
Nov 202526.2%17.5%11.8%9.6%4.3%5.3%5.3%4.3%5.3%2.9%2.4%2.4%2.9%
Dec 202525.3%20.7%11.3%9.3%3.4%5.1%5.1%4.2%5.1%3.4%2.3%2.3%2.8%
Jan 202623.2%19.1%12.8%10.5%4.7%5.7%4.7%3.8%5.7%2.6%2.6%2.1%2.6%
Feb 202621.8%21.8%11.9%11.9%3.6%4.4%4.4%5.3%5.3%2.4%2.9%1.9%2.4%
Mar 202621.2%17.3%14.1%11.6%4.2%5.2%4.2%7.7%5.2%2.3%2.3%2.3%2.3%
Apr 202625%16.8%11.3%13.8%4.1%5.1%4.1%5.1%6.2%2.3%2.3%2.3%1.8%
May 202621.7%17.8%11.9%14.5%5.3%6.5%3.6%4.3%5.3%2.4%2.4%2.4%1.9%
Jun 202623.6%15.8%10.6%15.8%4.7%5.8%3.9%5.8%4.7%2.6%2.6%2.1%2.1%
Jul 202621.1%17.2%11.5%17.2%4.2%6.3%4.2%5.2%4.2%2.3%2.8%1.9%1.9%
Aug 202623.9%16.1%13.2%16.1%4.8%4.8%3.9%3.9%3.9%2.6%2.6%2.2%1.8%
Sep 202625.2%16.9%13.9%13.9%5.1%5.1%3.4%4.1%4.1%2.3%2.3%2.3%1.5%
Oct 202626%21.2%14.3%11.7%4.3%4.3%3.5%3.5%3.5%2.3%2.3%1.9%1.3%

  1. 1.rhode

    26%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +0.8 points.

  2. 2.e.l.f. Cosmetics

    21.2%

    Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +4.3 points.

  3. 3.NYX Professional Makeup

    14.3%

    Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  4. 4.Maybelline

    11.7%

    Moved from 3rd to 4th. 60.5K estimated branded searches, 0% vs prior month. Share -2.2 points.

  5. 5.Huda Beauty

    4.3%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.MAC

    4.3%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. 7.Fenty Beauty

    3.5%

    Moved from 9th to 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Lancôme

    3.5%

    Moved from 7th to 8th. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  9. 9.Too Faced

    3.5%

    Moved from 8th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  10. 10.Charlotte Tilbury

    2.3%

    Moved from 11th to 10th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  11. 11.Rare Beauty

    2.3%

    Moved from 12th to 11th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  12. 12.BUXOM

    1.9%

    Moved from 10th to 12th. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  13. 13.Glossier

    1.3%

    Held 13th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

e.l.f. Cosmetics, NYX Professional Makeup and 6 other brands sell other things too, so only their searches that name this product count here, like “elf lip gloss”.

Compare popularity between BUXOM and its closest rivals

Every comparison with BUXOM

12 comparisons

How has branded search demand for BUXOM changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for BUXOM worldwide fell from 14.8K to 9.9K.
  • Across the 12 months ending October 2026, BUXOM’s share of searches among lip gloss brands worldwide held steady, from 2.4% to 1.9%.

How did search popularity change for lip gloss brands worldwide in October 2026?

6 changes

  1. In October 2026, e.l.f. Cosmetics gained share of searches among lip gloss brands worldwide, from 16.9% to 21.2%.

  2. In October 2026, rhode gained share of searches among lip gloss brands worldwide, from 25.2% to 26%.

  3. In October 2026, Maybelline lost share of searches among lip gloss brands worldwide, from 13.9% to 11.7%.

  4. In October 2026, Huda Beauty lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%.

  5. In October 2026, MAC lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%.

  6. In October 2026, Lancôme lost share of searches among lip gloss brands worldwide, from 4.1% to 3.5%.

How are BUXOM’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BUXOM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • buxom lip gloss

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How the Brand Demand Index is measured

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