Brandwave

BUXOM vs Charlotte Tilbury:Which is more popular?

In October 2026, Charlotte Tilbury had more branded searches than BUXOM among lip gloss brands worldwide. Charlotte Tilbury had about 12,100 branded searches, while BUXOM had 9,900. Charlotte Tilbury made up 2.3% of all lip gloss brand searches we track, and BUXOM accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about lip gloss brands, BUXOM appeared in one of the five answers and Charlotte Tilbury in none.

Among lip gloss brands worldwide in October 2026

Who do people search for more?

Charlotte Tilbury, about 22% more searches than BUXOM

Charlotte Tilbury 12.1K searchesBUXOM 9.9K searches

Who does AI mention more?

BUXOM, mentioned in 1 of 5 answers, Charlotte Tilbury in 0

BUXOM in 1 of 5Charlotte Tilbury in 0 of 5

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Top lip gloss brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BUXOM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Charlotte Tilbury did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Fenty Beauty2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Lancôme6th
  7. e.l.f. Cosmetics7th
  8. rhode–
  9. Too Faced–
  10. +2 more
  11. BUXOM–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • rhode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lip gloss brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is BUXOM or Charlotte Tilbury more popular in search?

This chart shows how often people search Google for BUXOM and Charlotte Tilbury by name. Each line represents a brand's share of searches for all 13 lip gloss brands we track, month by month, from English-language searches worldwide.

BUXOM and Charlotte Tilbury among lip gloss brands worldwide, by month

Share of searches by month for Charlotte Tilbury, BUXOM. The figures are in the table below the chart.

View monthly share of searches table
Monthrhodee.l.f. CosmeticsNYX Professional MakeupMaybellineHuda BeautyMACFenty BeautyLancômeToo FacedCharlotte TilburyRare BeautyBUXOMGlossier
Nov 202526.2%17.5%11.8%9.6%4.3%5.3%5.3%4.3%5.3%2.9%2.4%2.4%2.9%
Dec 202525.3%20.7%11.3%9.3%3.4%5.1%5.1%4.2%5.1%3.4%2.3%2.3%2.8%
Jan 202623.2%19.1%12.8%10.5%4.7%5.7%4.7%3.8%5.7%2.6%2.6%2.1%2.6%
Feb 202621.8%21.8%11.9%11.9%3.6%4.4%4.4%5.3%5.3%2.4%2.9%1.9%2.4%
Mar 202621.2%17.3%14.1%11.6%4.2%5.2%4.2%7.7%5.2%2.3%2.3%2.3%2.3%
Apr 202625%16.8%11.3%13.8%4.1%5.1%4.1%5.1%6.2%2.3%2.3%2.3%1.8%
May 202621.7%17.8%11.9%14.5%5.3%6.5%3.6%4.3%5.3%2.4%2.4%2.4%1.9%
Jun 202623.6%15.8%10.6%15.8%4.7%5.8%3.9%5.8%4.7%2.6%2.6%2.1%2.1%
Jul 202621.1%17.2%11.5%17.2%4.2%6.3%4.2%5.2%4.2%2.3%2.8%1.9%1.9%
Aug 202623.9%16.1%13.2%16.1%4.8%4.8%3.9%3.9%3.9%2.6%2.6%2.2%1.8%
Sep 202625.2%16.9%13.9%13.9%5.1%5.1%3.4%4.1%4.1%2.3%2.3%2.3%1.5%
Oct 202626%21.2%14.3%11.7%4.3%4.3%3.5%3.5%3.5%2.3%2.3%1.9%1.3%

Charlotte Tilbury sells other things too, so only its searches that name this product count here, like “charlotte tilbury lip gloss”.

How has branded search for BUXOM and Charlotte Tilbury changed worldwide over the last 12 months?

3 findings
  • Charlotte Tilbury was ahead of BUXOM in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, BUXOM’s share of searches among lip gloss brands worldwide moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 12 months ending October 2026, Charlotte Tilbury’s share of searches among lip gloss brands worldwide moved from 2.9% to 2.3%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for lip gloss brands worldwide in October 2026?

2 changes

  1. In October 2026, Charlotte Tilbury rose from 11th to 10th among lip gloss brands worldwide.

  2. In October 2026, BUXOM fell from 10th to 12th among lip gloss brands worldwide.

How are BUXOM’s and Charlotte Tilbury’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BUXOM’s and Charlotte Tilbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BUXOM

1 branded search term

  • buxom lip gloss

Charlotte Tilbury

1 branded search term

  • charlotte tilbury lip gloss

How the Brand Demand Index is measured

Other head-to-heads among lip gloss brands

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