BUXOM vs Rare Beauty:Which is more popular?
In October 2026, Rare Beauty had more branded searches than BUXOM among lip gloss brands worldwide. Rare Beauty had about 12,100 branded searches, while BUXOM had 9,900. Rare Beauty made up 2.3% of all lip gloss brand searches we track, and BUXOM accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about lip gloss brands, BUXOM appeared in one of the five answers and Rare Beauty in none.
Who do people search for more?
Rare Beauty, about 22% more searches than BUXOM
Who does AI mention more?
BUXOM, mentioned in 1 of 5 answers, Rare Beauty in 0
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Top lip gloss brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BUXOM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rare Beauty did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
rhode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip gloss brands
5 answers
Asked ChatGPT
“Which lip gloss should I buy?”
Asked ChatGPT
“What are the best lip gloss brands?”
Asked ChatGPT
“What's the best non-sticky lip gloss?”
Searched Google, AI Overview
“lip gloss”
Searched Google, AI Overview
“best lip gloss”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is BUXOM or Rare Beauty more popular in search?
This chart shows how often people search Google for BUXOM and Rare Beauty by name. Each line represents a brand's share of searches for all 13 lip gloss brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rare Beauty, BUXOM. The figures are in the table below the chart.
View monthly share of searches table
| Month | rhode | e.l.f. Cosmetics | NYX Professional Makeup | Maybelline | Huda Beauty | MAC | Fenty Beauty | Lancôme | Too Faced | Charlotte Tilbury | Rare Beauty | BUXOM | Glossier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26.2% | 17.5% | 11.8% | 9.6% | 4.3% | 5.3% | 5.3% | 4.3% | 5.3% | 2.9% | 2.4% | 2.4% | 2.9% |
| Dec 2025 | 25.3% | 20.7% | 11.3% | 9.3% | 3.4% | 5.1% | 5.1% | 4.2% | 5.1% | 3.4% | 2.3% | 2.3% | 2.8% |
| Jan 2026 | 23.2% | 19.1% | 12.8% | 10.5% | 4.7% | 5.7% | 4.7% | 3.8% | 5.7% | 2.6% | 2.6% | 2.1% | 2.6% |
| Feb 2026 | 21.8% | 21.8% | 11.9% | 11.9% | 3.6% | 4.4% | 4.4% | 5.3% | 5.3% | 2.4% | 2.9% | 1.9% | 2.4% |
| Mar 2026 | 21.2% | 17.3% | 14.1% | 11.6% | 4.2% | 5.2% | 4.2% | 7.7% | 5.2% | 2.3% | 2.3% | 2.3% | 2.3% |
| Apr 2026 | 25% | 16.8% | 11.3% | 13.8% | 4.1% | 5.1% | 4.1% | 5.1% | 6.2% | 2.3% | 2.3% | 2.3% | 1.8% |
| May 2026 | 21.7% | 17.8% | 11.9% | 14.5% | 5.3% | 6.5% | 3.6% | 4.3% | 5.3% | 2.4% | 2.4% | 2.4% | 1.9% |
| Jun 2026 | 23.6% | 15.8% | 10.6% | 15.8% | 4.7% | 5.8% | 3.9% | 5.8% | 4.7% | 2.6% | 2.6% | 2.1% | 2.1% |
| Jul 2026 | 21.1% | 17.2% | 11.5% | 17.2% | 4.2% | 6.3% | 4.2% | 5.2% | 4.2% | 2.3% | 2.8% | 1.9% | 1.9% |
| Aug 2026 | 23.9% | 16.1% | 13.2% | 16.1% | 4.8% | 4.8% | 3.9% | 3.9% | 3.9% | 2.6% | 2.6% | 2.2% | 1.8% |
| Sep 2026 | 25.2% | 16.9% | 13.9% | 13.9% | 5.1% | 5.1% | 3.4% | 4.1% | 4.1% | 2.3% | 2.3% | 2.3% | 1.5% |
| Oct 2026 | 26% | 21.2% | 14.3% | 11.7% | 4.3% | 4.3% | 3.5% | 3.5% | 3.5% | 2.3% | 2.3% | 1.9% | 1.3% |
Rare Beauty sells other things too, so only its searches that name this product count here, like “rare beauty lip gloss”.
How has branded search for BUXOM and Rare Beauty changed worldwide over the last 12 months?
3 findings
- Rare Beauty was ahead of BUXOM in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BUXOM’s share of searches among lip gloss brands worldwide moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending October 2026, Rare Beauty’s share of searches among lip gloss brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for lip gloss brands worldwide in October 2026?
2 changes
In October 2026, Rare Beauty rose from 12th to 11th among lip gloss brands worldwide.
In October 2026, BUXOM fell from 10th to 12th among lip gloss brands worldwide.
How are BUXOM’s and Rare Beauty’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BUXOM’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BUXOM
1 branded search term
- buxom lip gloss
Rare Beauty
1 branded search term
- rare beauty lip gloss
Other head-to-heads among lip gloss brands
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