Tarte vs Too Faced:Which is searched more?
In September 2026, Tarte had more branded searches than Too Faced among makeup and cosmetics brands worldwide. Tarte had about 246,000 branded searches, while Too Faced had 135,000. Tarte made up 2.8% of all makeup and cosmetics brand searches we track, and Too Faced accounted for 1.6%. These are worldwide searches for English-language branded terms.
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Is Tarte or Too Faced more popular in search?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tarte, Too Faced. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Clinique | Huda Beauty | Rare Beauty | Fenty Beauty | Morphe | L'Oréal Paris | NARS | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Revlon | Too Faced |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.9% | 11.3% | 9.2% | 7.6% | 9.2% | 7.6% | 6.2% | 1.5% | 2.8% | 3.4% | 3.4% | 2.3% | 3.4% | 2.3% | 2.3% | 1.5% |
| Nov 2025 | 18.2% | 10% | 5.4% | 6.6% | 22.3% | 6.6% | 4.5% | 1.3% | 1.6% | 3.7% | 2.5% | 2.5% | 2.5% | 1.6% | 1.3% | 2.5% |
| Dec 2025 | 21.3% | 11.6% | 7.8% | 7.8% | 7.8% | 7.8% | 5.2% | 1.9% | 2.3% | 3.5% | 2.9% | 2.3% | 2.9% | 2.3% | 1.9% | 1.9% |
| Jan 2026 | 13.9% | 9.3% | 7.6% | 7.6% | 11.3% | 7.6% | 5.1% | 2.3% | 3.4% | 3.4% | 3.4% | 2.3% | 2.8% | 2.8% | 2.3% | 1.9% |
| Feb 2026 | 13.7% | 11.2% | 9.2% | 7.5% | 9.2% | 7.5% | 6.2% | 2.3% | 2.8% | 3.4% | 2.8% | 2.3% | 2.8% | 2.3% | 2.3% | 1.5% |
| Mar 2026 | 15.5% | 12.6% | 8.5% | 8.5% | 6.9% | 6.9% | 5.7% | 3.1% | 3.1% | 3.8% | 3.1% | 3.1% | 3.1% | 2.5% | 2.1% | 1.7% |
| Apr 2026 | 14% | 11.5% | 9.5% | 9.5% | 7.7% | 7.7% | 6.3% | 3.5% | 2.8% | 3.5% | 2.8% | 2.8% | 2.3% | 2.3% | 2.3% | 1.6% |
| May 2026 | 13.2% | 10.8% | 8.9% | 8.9% | 7.3% | 5.9% | 4.9% | 3.3% | 2.7% | 4% | 2.7% | 2.7% | 7.3% | 2.2% | 2.2% | 1.8% |
| Jun 2026 | 15.3% | 10.3% | 10.3% | 8.5% | 6.9% | 5.7% | 4.6% | 3.8% | 3.1% | 3.8% | 3.1% | 2.5% | 3.1% | 2.5% | 2.1% | 1.7% |
| Jul 2026 | 17.5% | 9.6% | 9.6% | 7.9% | 7.9% | 7.9% | 5.3% | 3.5% | 2.9% | 3.5% | 2.9% | 2.4% | 2.9% | 2.9% | 2.4% | 1.6% |
| Aug 2026 | 17.3% | 9.5% | 9.5% | 7.8% | 9.5% | 6.3% | 5.2% | 4.2% | 2.8% | 3.5% | 2.8% | 2.8% | 2.8% | 2.3% | 2.3% | 1.6% |
| Sep 2026 | 17.4% | 9.5% | 9.5% | 7.8% | 7.8% | 6.4% | 5.2% | 5.2% | 3.5% | 3.5% | 2.8% | 2.8% | 2.8% | 2.3% | 2.3% | 1.6% |
How has the Tarte and Too Faced comparison changed over the last 12 months?
3 findings
- Tarte was ahead of Too Faced in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tarte’s share of searches among makeup and cosmetics brands worldwide moved from 3.4% to 2.8%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Too Faced’s share of searches among makeup and cosmetics brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tarte’s and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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