Estée Lauder vs Maybelline:Which is searched more?
In September 2026, Estée Lauder and Maybelline were level on Share of Search among makeup and cosmetics brands worldwide, with an estimated 823K branded searches each, at 10.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Estée Lauder or Maybelline?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Estée Lauder, Maybelline. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Huda Beauty | Rare Beauty | Fenty Beauty | Hourglass | L'Oréal Paris | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Revlon | e.l.f. Cosmetics | Kylie Cosmetics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.5% | 12.6% | 10.3% | 10.3% | 8.5% | 6.9% | 3.4% | 3.1% | 3.8% | 2.5% | 3.8% | 2.5% | 2.5% | 2.1% | 5.7% |
| Nov 2025 | 20.2% | 11% | 6% | 24.6% | 7.4% | 5% | 2.8% | 1.8% | 2.7% | 2.7% | 2.7% | 1.8% | 1.5% | 1.2% | 2.2% |
| Dec 2025 | 23.9% | 13.1% | 8.7% | 8.7% | 8.7% | 5.9% | 3.3% | 2.6% | 3.2% | 2.6% | 3.2% | 2.6% | 2.1% | 1.8% | 2.6% |
| Jan 2026 | 15.6% | 10.4% | 8.6% | 12.7% | 8.6% | 5.7% | 3.8% | 3.8% | 3.8% | 2.6% | 3.1% | 3.1% | 2.6% | 1.7% | 7% |
| Feb 2026 | 15.3% | 12.6% | 10.4% | 10.4% | 8.5% | 6.9% | 3.5% | 3.1% | 3.1% | 2.5% | 3.1% | 2.5% | 2.5% | 1.7% | 6.9% |
| Mar 2026 | 17.8% | 14.5% | 9.8% | 8% | 8% | 6.5% | 3.3% | 3.6% | 3.6% | 3.6% | 3.6% | 2.9% | 2.4% | 2% | 2.9% |
| Apr 2026 | 16.3% | 13.4% | 11% | 9% | 9% | 7.4% | 3.5% | 3.3% | 3.3% | 3.3% | 2.7% | 2.7% | 2.7% | 2.2% | 2.2% |
| May 2026 | 15.4% | 12.6% | 10.4% | 8.5% | 6.9% | 5.7% | 2.9% | 3.1% | 3.1% | 3.1% | 8.5% | 2.5% | 2.5% | 2.5% | 4.6% |
| Jun 2026 | 17.9% | 12.1% | 12.1% | 8.1% | 6.6% | 5.4% | 3.2% | 3.6% | 3.6% | 2.9% | 3.6% | 2.9% | 2.4% | 2.4% | 5.4% |
| Jul 2026 | 20.2% | 11.1% | 11.1% | 9.1% | 9.1% | 6.1% | 3.1% | 3.3% | 3.3% | 2.7% | 3.3% | 3.3% | 2.7% | 2.2% | 2.2% |
| Aug 2026 | 20% | 11% | 11% | 11% | 7.3% | 6% | 3.4% | 3.3% | 3.3% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% |
| Sep 2026 | 19.9% | 10.9% | 10.9% | 8.9% | 7.3% | 6% | 5.8% | 4% | 3.3% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% |
How has the Estée Lauder and Maybelline comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of Maybelline in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 12.6% to 10.9%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, Maybelline’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 10.3% to 10.9%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 12.1% to 10.9% in September 2026.
Maybelline’s estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 12.1% to 10.9% in September 2026.
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare search popularity
- Charlotte Tilbury vs Maybelline: compare search popularity
Charlotte Tilbury vs Huda Beauty: compare search popularity
Charlotte Tilbury vs Rare Beauty: compare search popularity- Estée Lauder vs Huda Beauty: compare search popularity
- Estée Lauder vs Rare Beauty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Estée Lauder’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
1 branded search term
- estee lauder
Maybelline
1 branded search term
- maybelline
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.