Brandwave

Clinique vs Estée Lauder:Which is more popular?

In September 2026, Estée Lauder had more branded searches than Clinique among makeup and cosmetics brands worldwide. Estée Lauder had about 823,000 branded searches, while Clinique had 673,000. Estée Lauder made up 9% of all makeup and cosmetics brand searches we track, and Clinique accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Clinique appeared in two of the five answers and Estée Lauder in one. Clinique and Estée Lauder were each mentioned first in one of the two answers that named either.

Among makeup and cosmetics brands worldwide in September 2026

Who do people search for more?

Estée Lauder, about 22% more searches than Clinique

Estée Lauder 823K searchesClinique 673K searches

Who does AI mention more?

Clinique, mentioned in 2 of 5 answers, Estée Lauder in 1

Clinique in 2 of 5Estée Lauder in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Clinique first in 1Estée Lauder first in 1

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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clinique was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Estée Lauder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clinique and Estée Lauder were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Rare Beauty2nd
  3. Charlotte Tilbury3rd
  4. Fenty Beauty4th
  5. NARS5th
  6. Clinique6th
  7. NYX Professional Makeup7th
  8. Makeup by Mario8th
  9. L'Oréal Paris9th
  10. Estée Lauder10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Clinique or Estée Lauder more popular in search?

This chart shows how often people search Google for Clinique and Estée Lauder by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.

Clinique and Estée Lauder among makeup and cosmetics brands worldwide, by month

Share of searches by month for Estée Lauder, Clinique. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyEstée LauderMaybellineCliniqueHuda BeautyNYX Professional MakeupRare BeautyFenty BeautyMorpheL'Oréal ParisNARSBobbi BrownMakeup by MarioTarteColourPop
Oct 202513.1%10.6%8.7%7.2%8.7%6.5%7.2%5.9%1.4%2.6%3.2%3.2%2.1%3.2%2.1%
Nov 202517.3%9.5%5.2%6.3%21.1%5.6%6.3%4.3%1.3%1.6%3.5%2.3%2.3%2.3%1.6%
Dec 202520%10.9%7.3%7.3%7.3%6.7%7.3%4.9%1.8%2.2%3.3%2.7%2.2%2.7%2.2%
Jan 202612.9%8.6%7.1%7.1%10.5%7.9%7.1%4.7%2.1%3.2%3.2%3.2%2.1%2.6%2.6%
Feb 202612.7%10.4%8.6%7%8.6%7.8%7%5.7%2.1%2.6%3.1%2.6%2.1%2.6%2.1%
Mar 202614.5%11.8%7.9%7.9%6.5%7.2%6.5%5.3%2.9%2.9%3.5%2.9%2.9%2.9%2.4%
Apr 202613%10.7%8.8%8.8%7.2%8%7.2%5.9%3.2%2.6%3.2%2.6%2.6%2.1%2.1%
May 202612.3%10.1%8.3%8.3%6.8%7.5%5.5%4.5%3%2.5%3.7%2.5%2.5%6.8%2%
Jun 202614.1%9.5%9.5%7.8%6.4%8.6%5.2%4.3%3.5%2.9%3.5%2.9%2.3%2.9%2.3%
Jul 202616.3%8.9%8.9%7.3%7.3%8.1%7.3%4.9%3.3%2.7%3.3%2.7%2.2%2.7%2.7%
Aug 202616.1%8.8%8.8%7.2%8.8%8%5.9%4.8%3.9%2.6%3.2%2.6%2.6%2.6%2.2%
Sep 202616.3%9%9%7.3%7.3%6.8%6%4.9%4.9%3.3%3.3%2.7%2.7%2.7%2.2%

How has the Clinique and Estée Lauder comparison changed over the last 12 months?

3 findings

How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

2 changes

  1. In September 2026, Clinique rose from 6th to 4th among makeup and cosmetics brands worldwide.

  2. Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clinique’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clinique

1 branded search term

  • clinique

Estée Lauder

1 branded search term

  • estee lauder

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

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