Brandwave

Charlotte Tilbury vs Clinique:Which is more popular?

In September 2026, Charlotte Tilbury had more branded searches than Clinique among makeup and cosmetics brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while Clinique had 673,000. Charlotte Tilbury made up 17.4% of all makeup and cosmetics brand searches we track, and Clinique accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Charlotte Tilbury appeared in three of the five answers and Clinique in two. Charlotte Tilbury was mentioned before Clinique in three out of four answers that named either.

Among makeup and cosmetics brands worldwide in September 2026

Who do people search for more?

Charlotte Tilbury, about 2 searches for every 1 for Clinique

Charlotte Tilbury 1.5M searchesClinique 673K searches

Who does AI mention more?

Charlotte Tilbury, mentioned in 3 of 5 answers, Clinique in 2

Charlotte Tilbury in 3 of 5Clinique in 2 of 5

Who does AI recommend more?

Charlotte Tilbury, named ahead of Clinique in 3 of 4 answers

Charlotte Tilbury first in 3Clinique first in 1

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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Charlotte Tilbury was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Clinique was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Charlotte Tilbury was listed before Clinique in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Rare Beauty2nd
  3. Charlotte Tilbury3rd
  4. Fenty Beauty4th
  5. NARS5th
  6. Clinique6th
  7. Makeup by Mario7th
  8. L'Oréal Paris8th
  9. Estée Lauder9th
  10. Tarte10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarte1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Charlotte Tilbury or Clinique more popular in search?

This chart shows how often people search Google for Charlotte Tilbury and Clinique by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.

Charlotte Tilbury and Clinique among makeup and cosmetics brands worldwide, by month

Share of searches by month for Charlotte Tilbury, Clinique. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyEstée LauderMaybellineCliniqueHuda BeautyRare BeautyFenty BeautyMorpheL'Oréal ParisNARSBobbi BrownMakeup by MarioTarteColourPopRevlon
Oct 202513.9%11.3%9.2%7.6%9.2%7.6%6.2%1.5%2.8%3.4%3.4%2.3%3.4%2.3%2.3%
Nov 202518.2%10%5.4%6.6%22.3%6.6%4.5%1.3%1.6%3.7%2.5%2.5%2.5%1.6%1.3%
Dec 202521.3%11.6%7.8%7.8%7.8%7.8%5.2%1.9%2.3%3.5%2.9%2.3%2.9%2.3%1.9%
Jan 202613.9%9.3%7.6%7.6%11.3%7.6%5.1%2.3%3.4%3.4%3.4%2.3%2.8%2.8%2.3%
Feb 202613.7%11.2%9.2%7.5%9.2%7.5%6.2%2.3%2.8%3.4%2.8%2.3%2.8%2.3%2.3%
Mar 202615.5%12.6%8.5%8.5%6.9%6.9%5.7%3.1%3.1%3.8%3.1%3.1%3.1%2.5%2.1%
Apr 202614%11.5%9.5%9.5%7.7%7.7%6.3%3.5%2.8%3.5%2.8%2.8%2.3%2.3%2.3%
May 202613.2%10.8%8.9%8.9%7.3%5.9%4.9%3.3%2.7%4%2.7%2.7%7.3%2.2%2.2%
Jun 202615.3%10.3%10.3%8.5%6.9%5.7%4.6%3.8%3.1%3.8%3.1%2.5%3.1%2.5%2.1%
Jul 202617.5%9.6%9.6%7.9%7.9%7.9%5.3%3.5%2.9%3.5%2.9%2.4%2.9%2.9%2.4%
Aug 202617.3%9.5%9.5%7.8%9.5%6.3%5.2%4.2%2.8%3.5%2.8%2.8%2.8%2.3%2.3%
Sep 202617.4%9.5%9.5%7.8%7.8%6.4%5.2%5.2%3.5%3.5%2.8%2.8%2.8%2.3%2.3%

How has the Charlotte Tilbury and Clinique comparison changed over the last 12 months?

3 findings

How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

1 change

  1. In September 2026, Clinique rose from 5th to 4th among makeup and cosmetics brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Clinique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Charlotte Tilbury

1 branded search term

  • charlotte tilbury

Clinique

1 branded search term

  • clinique

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

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