L'Oréal Paris vs Too Faced:Which is more popular?
In October 2026, L'Oréal Paris had more branded searches than Too Faced among makeup and cosmetics brands worldwide. L'Oréal Paris had about 301,000 branded searches, while Too Faced had 165,000. L'Oréal Paris made up 2.9% of all makeup and cosmetics brand searches we track, and Too Faced accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, L'Oréal Paris appeared in two of the five answers and Too Faced in one. L'Oréal Paris and Too Faced were each mentioned first in one of the two answers that named either.
Who do people search for more?
L'Oréal Paris, about 82% more searches than Too Faced
Who does AI mention more?
L'Oréal Paris, mentioned in 2 of 5 answers, Too Faced in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow L'Oréal Paris vs Too Faced and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top makeup and cosmetics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too Faced was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. L'Oréal Paris and Too Faced were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Too Faced1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup and cosmetics brands
5 answers
Asked ChatGPT
“Which makeup and cosmetics brand should I buy?”
Asked ChatGPT
“What are the best makeup and cosmetics brands?”
Asked ChatGPT
“What's the best makeup and cosmetics brand for everyday wear?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“cosmetics brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is L'Oréal Paris or Too Faced more popular in search?
This chart shows how often people search Google for L'Oréal Paris and Too Faced by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.
Share of searches by month for L'Oréal Paris, Too Faced. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Estée Lauder | Huda Beauty | Maybelline | NYX Professional Makeup | Clinique | Rare Beauty | Fenty Beauty | Morphe | Kylie Cosmetics | L'Oréal Paris | Makeup by Mario | NARS | Bobbi Brown | ColourPop | Too Faced |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 17.2% | 9.4% | 21% | 5.1% | 5.6% | 6.3% | 6.3% | 4.2% | 1.3% | 1.9% | 1.5% | 2.3% | 3.5% | 2.3% | 1.5% | 2.3% |
| Dec 2025 | 19.9% | 10.9% | 7.3% | 7.3% | 6.6% | 7.3% | 7.3% | 4.9% | 1.8% | 2.2% | 2.2% | 2.2% | 3.3% | 2.7% | 2.2% | 1.8% |
| Jan 2026 | 12.9% | 8.6% | 10.5% | 7.1% | 7.8% | 7.1% | 7.1% | 4.7% | 2.1% | 5.8% | 3.2% | 2.1% | 3.2% | 3.2% | 2.6% | 1.7% |
| Feb 2026 | 12.6% | 10.4% | 8.5% | 8.5% | 7.8% | 7% | 7% | 5.7% | 2.1% | 5.7% | 2.5% | 2.1% | 3.1% | 2.5% | 2.1% | 1.4% |
| Mar 2026 | 14.4% | 11.7% | 6.4% | 7.9% | 7.2% | 7.9% | 6.4% | 5.3% | 2.9% | 2.4% | 2.9% | 2.9% | 3.5% | 2.9% | 2.4% | 1.6% |
| Apr 2026 | 13% | 10.6% | 7.2% | 8.7% | 8% | 8.7% | 7.2% | 5.8% | 3.2% | 1.8% | 2.6% | 2.6% | 3.2% | 2.6% | 2.1% | 1.4% |
| May 2026 | 12.2% | 10% | 6.7% | 8.2% | 7.5% | 8.2% | 5.5% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 3.7% | 2.5% | 2% | 1.7% |
| Jun 2026 | 14% | 9.5% | 6.3% | 9.5% | 8.6% | 7.7% | 5.2% | 4.2% | 3.5% | 4.2% | 2.8% | 2.3% | 3.5% | 2.8% | 2.3% | 1.6% |
| Jul 2026 | 16.1% | 8.8% | 7.2% | 8.8% | 8% | 7.2% | 7.2% | 4.8% | 3.2% | 1.8% | 2.6% | 2.2% | 3.2% | 2.6% | 2.6% | 1.5% |
| Aug 2026 | 15.9% | 8.7% | 8.7% | 8.7% | 8% | 7.2% | 5.8% | 4.8% | 3.9% | 1.8% | 2.6% | 2.6% | 3.2% | 2.6% | 2.1% | 1.4% |
| Sep 2026 | 16.2% | 8.9% | 7.2% | 8.9% | 6.7% | 7.2% | 5.9% | 4.8% | 4.8% | 1.8% | 3.2% | 2.6% | 3.2% | 2.6% | 2.2% | 1.5% |
| Oct 2026 | 14.4% | 9.6% | 7.9% | 7.9% | 7.2% | 6.4% | 6.4% | 5.3% | 5.3% | 3.5% | 2.9% | 2.9% | 2.9% | 2.4% | 2.4% | 1.6% |
How has branded search for L'Oréal Paris and Too Faced changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: L'Oréal Paris took it in December 2025.
- Across the 12 months ending October 2026, L'Oréal Paris’ share of searches among makeup and cosmetics brands worldwide moved from 1.5% to 2.9%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending October 2026, Too Faced’s share of searches among makeup and cosmetics brands worldwide moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 450K to 165K.
How did search popularity change for makeup and cosmetics brands worldwide in October 2026?
2 changes
In October 2026, Kylie Cosmetics overtook L'Oréal Paris and 7 others to rank 10th among makeup and cosmetics brands worldwide, with 3.5% of the searches.
Estimated monthly branded searches for Too Faced worldwide fell 63.3% over 12 measured months, from 450K to 165K in October 2026.
How are L'Oréal Paris’ and Too Faced’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using L'Oréal Paris’ and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'Oréal Paris
1 branded search term
- loralparis
Too Faced
1 branded search term
- too faced
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare popularity
Charlotte Tilbury vs Huda Beauty: compare popularity- Charlotte Tilbury vs Maybelline: compare popularity
- Charlotte Tilbury vs NYX Professional Makeup: compare popularity
- Estée Lauder vs Huda Beauty: compare popularity
- Estée Lauder vs Maybelline: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.