Charlotte Tilbury vs NYX Professional Makeup:Which is more popular?
In October 2026, Charlotte Tilbury had more branded searches than NYX Professional Makeup among makeup and cosmetics brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while NYX Professional Makeup had 752,000. Charlotte Tilbury made up 14.4% of all makeup and cosmetics brand searches we track, and NYX Professional Makeup accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Charlotte Tilbury appeared in three of the five answers and NYX Professional Makeup in two. Charlotte Tilbury was mentioned before NYX Professional Makeup in two out of three answers that named either.
Who do people search for more?
Charlotte Tilbury, about 2 searches for every 1 for NYX Professional Makeup
Who does AI mention more?
Charlotte Tilbury, mentioned in 3 of 5 answers, NYX Professional Makeup in 2
Who does AI recommend more?
Charlotte Tilbury, named ahead of NYX Professional Makeup in 2 of 3 answers
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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Charlotte Tilbury was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. NYX Professional Makeup was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Charlotte Tilbury was listed before NYX Professional Makeup in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup and cosmetics brands
5 answers
Asked ChatGPT
“Which makeup and cosmetics brand should I buy?”
Asked ChatGPT
“What are the best makeup and cosmetics brands?”
Asked ChatGPT
“What's the best makeup and cosmetics brand for everyday wear?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“cosmetics brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Charlotte Tilbury or NYX Professional Makeup more popular in search?
This chart shows how often people search Google for Charlotte Tilbury and NYX Professional Makeup by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Charlotte Tilbury, NYX Professional Makeup. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Estée Lauder | Huda Beauty | Maybelline | NYX Professional Makeup | Clinique | Rare Beauty | Fenty Beauty | Morphe | Kylie Cosmetics | L'Oréal Paris | Makeup by Mario | NARS | Bobbi Brown | ColourPop |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 17.2% | 9.4% | 21% | 5.1% | 5.6% | 6.3% | 6.3% | 4.2% | 1.3% | 1.9% | 1.5% | 2.3% | 3.5% | 2.3% | 1.5% |
| Dec 2025 | 19.9% | 10.9% | 7.3% | 7.3% | 6.6% | 7.3% | 7.3% | 4.9% | 1.8% | 2.2% | 2.2% | 2.2% | 3.3% | 2.7% | 2.2% |
| Jan 2026 | 12.9% | 8.6% | 10.5% | 7.1% | 7.8% | 7.1% | 7.1% | 4.7% | 2.1% | 5.8% | 3.2% | 2.1% | 3.2% | 3.2% | 2.6% |
| Feb 2026 | 12.6% | 10.4% | 8.5% | 8.5% | 7.8% | 7% | 7% | 5.7% | 2.1% | 5.7% | 2.5% | 2.1% | 3.1% | 2.5% | 2.1% |
| Mar 2026 | 14.4% | 11.7% | 6.4% | 7.9% | 7.2% | 7.9% | 6.4% | 5.3% | 2.9% | 2.4% | 2.9% | 2.9% | 3.5% | 2.9% | 2.4% |
| Apr 2026 | 13% | 10.6% | 7.2% | 8.7% | 8% | 8.7% | 7.2% | 5.8% | 3.2% | 1.8% | 2.6% | 2.6% | 3.2% | 2.6% | 2.1% |
| May 2026 | 12.2% | 10% | 6.7% | 8.2% | 7.5% | 8.2% | 5.5% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 3.7% | 2.5% | 2% |
| Jun 2026 | 14% | 9.5% | 6.3% | 9.5% | 8.6% | 7.7% | 5.2% | 4.2% | 3.5% | 4.2% | 2.8% | 2.3% | 3.5% | 2.8% | 2.3% |
| Jul 2026 | 16.1% | 8.8% | 7.2% | 8.8% | 8% | 7.2% | 7.2% | 4.8% | 3.2% | 1.8% | 2.6% | 2.2% | 3.2% | 2.6% | 2.6% |
| Aug 2026 | 15.9% | 8.7% | 8.7% | 8.7% | 8% | 7.2% | 5.8% | 4.8% | 3.9% | 1.8% | 2.6% | 2.6% | 3.2% | 2.6% | 2.1% |
| Sep 2026 | 16.2% | 8.9% | 7.2% | 8.9% | 6.7% | 7.2% | 5.9% | 4.8% | 4.8% | 1.8% | 3.2% | 2.6% | 3.2% | 2.6% | 2.2% |
| Oct 2026 | 14.4% | 9.6% | 7.9% | 7.9% | 7.2% | 6.4% | 6.4% | 5.3% | 5.3% | 3.5% | 2.9% | 2.9% | 2.9% | 2.4% | 2.4% |
How has branded search for Charlotte Tilbury and NYX Professional Makeup changed worldwide over the last 12 months?
3 findings
- Charlotte Tilbury was ahead of NYX Professional Makeup in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Charlotte Tilbury’s share of searches among makeup and cosmetics brands worldwide moved from 17.2% to 14.4%, and its estimated monthly branded searches moved from 3.4M to 1.5M.
- Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among makeup and cosmetics brands worldwide moved from 5.6% to 7.2%, and its estimated monthly branded searches moved from 1.1M to 752K.
How did search popularity change for makeup and cosmetics brands worldwide in October 2026?
2 changes
In October 2026, Charlotte Tilbury lost share of searches among makeup and cosmetics brands worldwide, from 16.2% to 14.4%.
In October 2026, NYX Professional Makeup rose from 6th to 5th among makeup and cosmetics brands worldwide.
How are Charlotte Tilbury’s and NYX Professional Makeup’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Charlotte Tilbury’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlotte Tilbury
1 branded search term
- charlotte tilbury
NYX Professional Makeup
3 branded search terms
- nyx
- nyx makeup
- nyx professional makeup
Other head-to-heads among makeup and cosmetics brands
- Charlotte Tilbury vs Estée Lauder: compare popularity
Charlotte Tilbury vs Huda Beauty: compare popularity- Charlotte Tilbury vs Maybelline: compare popularity
- Estée Lauder vs Huda Beauty: compare popularity
- Estée Lauder vs Maybelline: compare popularity
- Estée Lauder vs NYX Professional Makeup: compare popularity
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