Kylie Cosmetics vs Too Faced:Which is searched more?
In September 2026, Kylie Cosmetics had more branded searches than Too Faced among makeup and cosmetics brands worldwide. Kylie Cosmetics was estimated to have 165K branded searches compared to Too Faced’s 135K, and held a 2.1% Share of Search versus Too Faced’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kylie Cosmetics or Too Faced?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kylie Cosmetics, Too Faced. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Huda Beauty | Rare Beauty | Fenty Beauty | Morphe | L'Oréal Paris | NARS | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Revlon | e.l.f. Cosmetics | Kylie Cosmetics | Too Faced |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15% | 12.2% | 10% | 10% | 8.2% | 6.7% | 1.7% | 3% | 3.7% | 3.7% | 2.5% | 3.7% | 2.5% | 2.5% | 2% | 5.5% | 1.7% |
| Nov 2025 | 19.5% | 10.7% | 5.8% | 23.9% | 7.1% | 4.8% | 1.4% | 1.8% | 3.9% | 2.6% | 2.6% | 2.6% | 1.8% | 1.4% | 1.2% | 2.1% | 2.6% |
| Dec 2025 | 23.1% | 12.6% | 8.4% | 8.4% | 8.4% | 5.7% | 2.1% | 2.5% | 3.8% | 3.1% | 2.5% | 3.1% | 2.5% | 2.1% | 1.7% | 2.5% | 2.1% |
| Jan 2026 | 15.1% | 10% | 8.3% | 12.3% | 8.3% | 5.5% | 2.5% | 3.7% | 3.7% | 3.7% | 2.5% | 3% | 3% | 2.5% | 1.7% | 6.8% | 2% |
| Feb 2026 | 14.8% | 12.1% | 10% | 10% | 8.2% | 6.7% | 2.4% | 3% | 3.7% | 3% | 2.4% | 3% | 2.4% | 2.4% | 1.6% | 6.7% | 1.6% |
| Mar 2026 | 16.9% | 13.7% | 9.3% | 7.6% | 7.6% | 6.2% | 3.4% | 3.4% | 4.1% | 3.4% | 3.4% | 3.4% | 2.8% | 2.3% | 1.9% | 2.8% | 1.9% |
| Apr 2026 | 15.5% | 12.7% | 10.4% | 8.5% | 8.5% | 7% | 3.8% | 3.1% | 3.8% | 3.1% | 3.1% | 2.6% | 2.6% | 2.6% | 2.1% | 2.1% | 1.7% |
| May 2026 | 14.5% | 11.9% | 9.8% | 8% | 6.5% | 5.3% | 3.6% | 2.9% | 4.4% | 2.9% | 2.9% | 8% | 2.4% | 2.4% | 2.4% | 4.4% | 2% |
| Jun 2026 | 16.8% | 11.3% | 11.3% | 7.6% | 6.2% | 5.1% | 4.1% | 3.4% | 4.1% | 3.4% | 2.8% | 3.4% | 2.8% | 2.3% | 2.3% | 5.1% | 1.9% |
| Jul 2026 | 19% | 10.4% | 10.4% | 8.5% | 8.5% | 5.7% | 3.8% | 3.1% | 3.8% | 3.1% | 2.6% | 3.1% | 3.1% | 2.6% | 2.1% | 2.1% | 1.7% |
| Aug 2026 | 18.8% | 10.3% | 10.3% | 10.3% | 6.9% | 5.6% | 4.6% | 3.1% | 3.8% | 3.1% | 3.1% | 3.1% | 2.5% | 2.5% | 2.1% | 2.1% | 1.7% |
| Sep 2026 | 18.8% | 10.3% | 10.3% | 8.4% | 6.9% | 5.6% | 5.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.1% | 2.5% | 2.5% | 2.1% | 2.1% | 1.7% |
How has the Kylie Cosmetics and Too Faced comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Too Faced took it in November 2025, Kylie Cosmetics took it in December 2025.
- Across the 12 months ending September 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 5.5% to 2.1%, and its estimated monthly branded searches moved from 550K to 165K.
- Across the 12 months ending September 2026, Too Faced’s estimated Share of Search among makeup and cosmetics brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Kylie Cosmetics worldwide fell 70% over 12 measured months, from 550K to 165K in September 2026.
Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare search popularity
Charlotte Tilbury vs Maybelline: compare search popularity
Charlotte Tilbury vs Huda Beauty: compare search popularity
Charlotte Tilbury vs Rare Beauty: compare search popularity- Estée Lauder vs Maybelline: compare search popularity
- Estée Lauder vs Huda Beauty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Kylie Cosmetics’ and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kylie Cosmetics
1 branded search term
- kylie cosmetics
Too Faced
1 branded search term
- too faced
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.