MAC vs Too Faced:Which is more popular by branded search?
In August 2026, Too Faced had more branded searches than MAC among eyeshadow brands worldwide. Too Faced was estimated to have 135K branded searches compared to MAC’s 74K, and held an 11.8% Share of Search versus MAC’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MAC or Too Faced?
Compare the eyeshadow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Too Faced, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Maybelline | Too Faced | Urban Decay | MAC | NARS |
|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 12% | 9.8% | 5.4% | 0.02% |
| Nov 2025 | 58% | 26.1% | 9.6% | 6.4% | 0.03% |
| Dec 2025 | 67.1% | 16.5% | 9.1% | 7.4% | 0.02% |
| Jan 2026 | 68.1% | 16.6% | 9.1% | 6.1% | 0.02% |
| Feb 2026 | 73.3% | 12% | 8.1% | 6.6% | 0.02% |
| Mar 2026 | 70.2% | 14.1% | 9.4% | 6.3% | 0.01% |
| Apr 2026 | 72.1% | 11.8% | 9.6% | 6.5% | 0.02% |
| May 2026 | 70.2% | 14.1% | 9.4% | 6.3% | 0.02% |
| Jun 2026 | 72.9% | 12% | 9.7% | 5.4% | 0.01% |
| Jul 2026 | 73.3% | 12% | 8.1% | 6.6% | 0.02% |
| Aug 2026 | 72.1% | 11.8% | 9.6% | 6.5% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the MAC and Too Faced comparison changed over the last 12 months?
3 findings
- Too Faced was ahead of MAC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MAC’s estimated Share of Search among eyeshadow brands worldwide moved from 5.4% to 6.5%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Too Faced’s estimated Share of Search among eyeshadow brands worldwide moved from 12% to 11.8%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for eyeshadow brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MAC’s and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.