Estée Lauder vs Maybelline:Which is more popular by branded search?
In August 2026, Estée Lauder and Maybelline were level on Share of Search among foundation brands worldwide, with an estimated 823K branded searches each, at 37.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Estée Lauder or Maybelline?
Compare the foundation brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Estée Lauder, Maybelline. The figures are in the table below the chart.
View monthly share of search table
| Month | Estée Lauder | Maybelline | Fenty Beauty | MAC | NARS |
|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 33.7% | 22.7% | 2.5% | 0.01% |
| Nov 2025 | 48.6% | 26.6% | 21.9% | 2.9% | 0.01% |
| Dec 2025 | 45.7% | 30.5% | 20.5% | 3.4% | <0.01% |
| Jan 2026 | 40.9% | 33.6% | 22.5% | 3% | <0.01% |
| Feb 2026 | 40.9% | 33.6% | 22.5% | 3% | <0.01% |
| Mar 2026 | 45.7% | 30.9% | 20.6% | 2.8% | <0.01% |
| Apr 2026 | 40.9% | 33.6% | 22.5% | 3% | <0.01% |
| May 2026 | 42.6% | 35.1% | 19.2% | 3.2% | <0.01% |
| Jun 2026 | 39.7% | 39.7% | 17.7% | 2.9% | <0.01% |
| Jul 2026 | 37.9% | 37.9% | 20.7% | 3.4% | <0.01% |
| Aug 2026 | 37.9% | 37.9% | 20.7% | 3.4% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Estée Lauder and Maybelline comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of Maybelline in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among foundation brands worldwide moved from 41.1% to 37.9%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among foundation brands worldwide moved from 33.7% to 37.9%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for foundation brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Estée Lauder’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
1 branded search term
- estee lauder
Maybelline
1 branded search term
- maybelline
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.