Estée Lauder vs NYX Professional Makeup:Which is more popular?
In September 2026, Estée Lauder had more branded searches than NYX Professional Makeup among makeup and cosmetics brands worldwide. Estée Lauder had about 823,000 branded searches, while NYX Professional Makeup had 625,000. Estée Lauder made up 9% of all makeup and cosmetics brand searches we track, and NYX Professional Makeup accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, NYX Professional Makeup appeared in two of the five answers and Estée Lauder in one. Estée Lauder and NYX Professional Makeup were each mentioned first in one of the two answers that named either.
Who do people search for more?
Estée Lauder, about 32% more searches than NYX Professional Makeup
Who does AI mention more?
NYX Professional Makeup, mentioned in 2 of 5 answers, Estée Lauder in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Estée Lauder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Estée Lauder and NYX Professional Makeup were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup and cosmetics brands
5 answers
Asked ChatGPT
“Which makeup and cosmetics brand should I buy?”
Asked ChatGPT
“What are the best makeup and cosmetics brands?”
Asked ChatGPT
“What's the best makeup and cosmetics brand for everyday wear?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“cosmetics brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Estée Lauder or NYX Professional Makeup more popular in search?
This chart shows how often people search Google for Estée Lauder and NYX Professional Makeup by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Estée Lauder, NYX Professional Makeup. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Clinique | Huda Beauty | NYX Professional Makeup | Rare Beauty | Fenty Beauty | Morphe | L'Oréal Paris | NARS | Bobbi Brown | Makeup by Mario | Tarte | ColourPop |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.1% | 10.6% | 8.7% | 7.2% | 8.7% | 6.5% | 7.2% | 5.9% | 1.4% | 2.6% | 3.2% | 3.2% | 2.1% | 3.2% | 2.1% |
| Nov 2025 | 17.3% | 9.5% | 5.2% | 6.3% | 21.1% | 5.6% | 6.3% | 4.3% | 1.3% | 1.6% | 3.5% | 2.3% | 2.3% | 2.3% | 1.6% |
| Dec 2025 | 20% | 10.9% | 7.3% | 7.3% | 7.3% | 6.7% | 7.3% | 4.9% | 1.8% | 2.2% | 3.3% | 2.7% | 2.2% | 2.7% | 2.2% |
| Jan 2026 | 12.9% | 8.6% | 7.1% | 7.1% | 10.5% | 7.9% | 7.1% | 4.7% | 2.1% | 3.2% | 3.2% | 3.2% | 2.1% | 2.6% | 2.6% |
| Feb 2026 | 12.7% | 10.4% | 8.6% | 7% | 8.6% | 7.8% | 7% | 5.7% | 2.1% | 2.6% | 3.1% | 2.6% | 2.1% | 2.6% | 2.1% |
| Mar 2026 | 14.5% | 11.8% | 7.9% | 7.9% | 6.5% | 7.2% | 6.5% | 5.3% | 2.9% | 2.9% | 3.5% | 2.9% | 2.9% | 2.9% | 2.4% |
| Apr 2026 | 13% | 10.7% | 8.8% | 8.8% | 7.2% | 8% | 7.2% | 5.9% | 3.2% | 2.6% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% |
| May 2026 | 12.3% | 10.1% | 8.3% | 8.3% | 6.8% | 7.5% | 5.5% | 4.5% | 3% | 2.5% | 3.7% | 2.5% | 2.5% | 6.8% | 2% |
| Jun 2026 | 14.1% | 9.5% | 9.5% | 7.8% | 6.4% | 8.6% | 5.2% | 4.3% | 3.5% | 2.9% | 3.5% | 2.9% | 2.3% | 2.9% | 2.3% |
| Jul 2026 | 16.3% | 8.9% | 8.9% | 7.3% | 7.3% | 8.1% | 7.3% | 4.9% | 3.3% | 2.7% | 3.3% | 2.7% | 2.2% | 2.7% | 2.7% |
| Aug 2026 | 16.1% | 8.8% | 8.8% | 7.2% | 8.8% | 8% | 5.9% | 4.8% | 3.9% | 2.6% | 3.2% | 2.6% | 2.6% | 2.6% | 2.2% |
| Sep 2026 | 16.3% | 9% | 9% | 7.3% | 7.3% | 6.8% | 6% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.7% | 2.2% |
How has the Estée Lauder and NYX Professional Makeup comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of NYX Professional Makeup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among makeup and cosmetics brands worldwide moved from 10.6% to 9%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among makeup and cosmetics brands worldwide moved from 6.5% to 6.8%, and its estimated monthly branded searches moved from 752K to 625K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
In September 2026, NYX Professional Makeup lost share of searches among makeup and cosmetics brands worldwide, from 8% to 6.8%.
Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Estée Lauder’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
1 branded search term
- estee lauder
NYX Professional Makeup
3 branded search terms
- nyx
- nyx makeup
- nyx professional makeup
Other head-to-heads among makeup and cosmetics brands
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