Estée Lauder vs Huda Beauty:Which is searched more?
In September 2026, Estée Lauder had more branded searches than Huda Beauty among makeup and cosmetics brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Huda Beauty’s 673K, and held a 10.6% Share of Search versus Huda Beauty’s 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Estée Lauder or Huda Beauty?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Estée Lauder, Huda Beauty. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Hourglass | Huda Beauty | Rare Beauty | Fenty Beauty | L'Oréal Paris | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Revlon | e.l.f. Cosmetics | Kylie Cosmetics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.1% | 12.3% | 10.1% | 5.5% | 10.1% | 8.3% | 6.8% | 3% | 3.7% | 2.5% | 3.7% | 2.5% | 2.5% | 2% | 5.5% |
| Nov 2025 | 19.9% | 10.9% | 6% | 4% | 24.3% | 7.3% | 4.9% | 1.8% | 2.7% | 2.7% | 2.7% | 1.8% | 1.5% | 1.2% | 2.2% |
| Dec 2025 | 23.5% | 12.9% | 8.6% | 4.7% | 8.6% | 8.6% | 5.8% | 2.6% | 3.2% | 2.6% | 3.2% | 2.6% | 2.1% | 1.7% | 2.6% |
| Jan 2026 | 15.3% | 10.2% | 8.4% | 5.6% | 12.4% | 8.4% | 5.6% | 3.8% | 3.8% | 2.5% | 3.1% | 3.1% | 2.5% | 1.7% | 6.9% |
| Feb 2026 | 15% | 12.3% | 10.1% | 5.5% | 10.1% | 8.3% | 6.8% | 3% | 3% | 2.5% | 3% | 2.5% | 2.5% | 1.7% | 6.8% |
| Mar 2026 | 17.3% | 14.1% | 9.5% | 6.3% | 7.8% | 7.8% | 6.3% | 3.5% | 3.5% | 3.5% | 3.5% | 2.8% | 2.3% | 1.9% | 2.8% |
| Apr 2026 | 15.7% | 12.9% | 10.6% | 7.1% | 8.7% | 8.7% | 7.1% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.6% | 2.1% | 2.1% |
| May 2026 | 14.8% | 12.1% | 10% | 6.7% | 8.2% | 6.7% | 5.5% | 3% | 3% | 3% | 8.2% | 2.4% | 2.4% | 2.4% | 4.5% |
| Jun 2026 | 17.3% | 11.7% | 11.7% | 6.4% | 7.8% | 6.4% | 5.2% | 3.5% | 3.5% | 2.8% | 3.5% | 2.8% | 2.3% | 2.3% | 5.2% |
| Jul 2026 | 19.6% | 10.8% | 10.8% | 5.9% | 8.8% | 8.8% | 5.9% | 3.2% | 3.2% | 2.6% | 3.2% | 3.2% | 2.6% | 2.2% | 2.2% |
| Aug 2026 | 19.5% | 10.7% | 10.7% | 5.8% | 10.7% | 7.1% | 5.8% | 3.2% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% |
| Sep 2026 | 19.2% | 10.6% | 10.6% | 8.6% | 8.6% | 7.1% | 5.8% | 3.9% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% |
How has the Estée Lauder and Huda Beauty comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Huda Beauty took it in November 2025, Estée Lauder took it in December 2025, Huda Beauty took it in January 2026, Estée Lauder took it in February 2026.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 12.3% to 10.6%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 10.1% to 8.6%, and its estimated monthly branded searches moved from 1M to 673K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
3 changes
In September 2026, Hourglass overtook Huda Beauty and 2 others to rank 4th among makeup and cosmetics brands worldwide, with 8.6% estimated Share of Search.
In September 2026, Huda Beauty lost estimated Share of Search among makeup and cosmetics brands worldwide, from 10.7% to 8.6%.
Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 11.7% to 10.6% in September 2026.
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare search popularity
Charlotte Tilbury vs Maybelline: compare search popularity- Charlotte Tilbury vs Hourglass: compare search popularity
- Charlotte Tilbury vs Huda Beauty: compare search popularity
- Estée Lauder vs Maybelline: compare search popularity
- Estée Lauder vs Hourglass: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Estée Lauder’s and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
1 branded search term
- estelauder
Huda Beauty
1 branded search term
- huda beauty
Put your own brand in this comparison
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