Too Faced vs Urban Decay:Which is more popular by branded search?

Name: Too Faced vs Urban Decay: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Too Faced had more branded searches than Urban Decay among eyeshadow brands worldwide. Too Faced was estimated to have 135K branded searches compared to Urban Decay’s 110K, and held an 11.8% Share of Search versus Urban Decay’s 9.6%. These are worldwide searches for English-language branded terms.

Share of Search among eyeshadow brands worldwide in August 2026Which is more popular in search, Too Faced or Urban Decay?

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Which is more popular in search, Too Faced or Urban Decay?

Compare the eyeshadow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Too Faced and Urban Decay among eyeshadow brands worldwide, by month

Month	Maybelline	Too Faced	Urban Decay	MAC	NARS
Oct 2025	72.8%	12%	9.8%	5.4%	0.02%
Nov 2025	58%	26.1%	9.6%	6.4%	0.03%
Dec 2025	67.1%	16.5%	9.1%	7.4%	0.02%
Jan 2026	68.1%	16.6%	9.1%	6.1%	0.02%
Feb 2026	73.3%	12%	8.1%	6.6%	0.02%
Mar 2026	70.2%	14.1%	9.4%	6.3%	0.01%
Apr 2026	72.1%	11.8%	9.6%	6.5%	0.02%
May 2026	70.2%	14.1%	9.4%	6.3%	0.02%
Jun 2026	72.9%	12%	9.7%	5.4%	0.01%
Jul 2026	73.3%	12%	8.1%	6.6%	0.02%
Aug 2026	72.1%	11.8%	9.6%	6.5%	0.01%
Sep 2026	—	—	—	—	—

How has the Too Faced and Urban Decay comparison changed over the last 12 months?

3 findings

Too Faced was ahead of Urban Decay in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Too Faced’s estimated Share of Search among eyeshadow brands worldwide moved from 12% to 11.8%, and its estimated monthly branded searches moved from 165K to 135K.
Across the 11 months ending August 2026, Urban Decay’s estimated Share of Search among eyeshadow brands worldwide moved from 9.8% to 9.6%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for eyeshadow brands worldwide in August 2026?

2 changes

In August 2026, Urban Decay gained estimated Share of Search among eyeshadow brands worldwide, from 8.1% to 9.6%.
Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Too Faced’s and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.