Brandwave

Makeup by Mario vs Natasha Denona:Which is more popular?

In September 2026, Makeup by Mario had more branded searches than Natasha Denona among eyeshadow brands worldwide. Makeup by Mario had about 246,000 branded searches, while Natasha Denona had 165,000. Makeup by Mario made up 10.6% of all eyeshadow brand searches we track, and Natasha Denona accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about eyeshadow brands, Makeup by Mario and Natasha Denona each appeared in two of the five answers. Natasha Denona was mentioned before Makeup by Mario in two out of three answers that named either.

Among eyeshadow brands worldwide in September 2026

Who do people search for more?

Makeup by Mario, about 49% more searches than Natasha Denona

Makeup by Mario 246K searchesNatasha Denona 165K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Makeup by Mario in 2 of 5Natasha Denona in 2 of 5

Who does AI recommend more?

Natasha Denona, named ahead of Makeup by Mario in 2 of 3 answers

Natasha Denona first in 2Makeup by Mario first in 1

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Top eyeshadow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makeup by Mario was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Natasha Denona was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Natasha Denona was listed before Makeup by Mario in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. e.l.f. Cosmetics1st
  2. Urban Decay2nd
  3. Anastasia Beverly Hills3rd
  4. ColourPop4th
  5. Natasha Denona5th
  6. Makeup by Mario6th
  7. Pat McGrath Labs7th
  8. MAC8th
  9. Maybelline9th
  10. NARS–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • e.l.f. Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ColourPop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Urban Decay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natasha Denona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pat McGrath Labs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maybelline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NARS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about eyeshadow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Makeup by Mario or Natasha Denona more popular in search?

This chart shows how often people search Google for Makeup by Mario and Natasha Denona by name. Each line represents a brand's share of searches for all 11 eyeshadow brands we track, month by month, from English-language searches worldwide.

Makeup by Mario and Natasha Denona among eyeshadow brands worldwide, by month

Share of searches by month for Makeup by Mario, Natasha Denona. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineNARSMakeup by MarioColourPopAnastasia Beverly Hillse.l.f. CosmeticsNatasha DenonaToo FacedUrban DecayMACPat McGrath Labs
Oct 202534.9%12.8%8.6%8.6%10.5%7%5.8%5.8%4.7%0.77%0.63%
Nov 202526%17.5%11.7%7.8%7.8%5.2%6.4%11.7%4.3%0.71%0.71%
Dec 202532.3%14.5%9.7%9.7%8%6.5%5.3%8%4.4%0.72%0.88%
Jan 202631%13.9%9.3%11.4%7.6%6.2%6.2%7.6%4.1%0.84%1.9%
Feb 202636.9%13.5%9%9%7.4%6%6%6%4.1%0.81%1.2%
Mar 202632.7%14.6%12%9.8%6.6%6.6%5.4%6.6%4.4%0.72%0.72%
Apr 202635.6%13%10.6%8.7%7.1%7.1%5.8%5.8%4.8%0.78%0.64%
May 202633.6%15%10.1%8.2%6.7%8.2%5.5%6.7%4.5%0.74%0.6%
Jun 202637.3%13.6%9.1%9.1%6.1%7.5%5%6.1%5%0.67%0.55%
Jul 202635.9%13.1%8.8%10.7%7.2%7.2%5.9%5.9%3.9%0.79%0.53%
Aug 202635.5%13%10.6%8.7%7.1%7.1%5.8%5.8%4.8%0.96%0.52%
Sep 202635.4%12.9%10.6%8.6%7.1%7.1%7.1%5.8%3.9%0.95%0.52%

How has the Makeup by Mario and Natasha Denona comparison changed over the last 12 months?

3 findings

How did search popularity change for eyeshadow brands worldwide in September 2026?

1 change

  1. In September 2026, Natasha Denona gained share of searches among eyeshadow brands worldwide, from 5.8% to 7.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Makeup by Mario’s and Natasha Denona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makeup by Mario

1 branded search term

  • makeup by mario

Natasha Denona

1 branded search term

  • natasha denona

How the Brand Demand Index is measured

Other head-to-heads among eyeshadow brands

Creator with pink hair and a pink jacket

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