Brandwave

Eyeshadow brands:Which brands are most popular in search?

In August 2026, Maybelline was the most searched among eyeshadow brands worldwide, with an estimated 823K branded searches and 72.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Maybelline72.1%
  2. Too Faced11.8%
  3. Urban Decay9.6%
  4. MAC6.5%
  5. NARS0.01%

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Share of SearchLeaderboard

Compare the eyeshadow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among eyeshadow brands worldwide, by month

Share of Search by month for Maybelline, Too Faced, Urban Decay, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthMaybellineToo FacedUrban DecayMACNARS
Oct 202572.8%12%9.8%5.4%0.02%
Nov 202558%26.1%9.6%6.4%0.03%
Dec 202567.1%16.5%9.1%7.4%0.02%
Jan 202668.1%16.6%9.1%6.1%0.02%
Feb 202673.3%12%8.1%6.6%0.02%
Mar 202670.2%14.1%9.4%6.3%0.01%
Apr 202672.1%11.8%9.6%6.5%0.02%
May 202670.2%14.1%9.4%6.3%0.02%
Jun 202672.9%12%9.7%5.4%0.01%
Jul 202673.3%12%8.1%6.6%0.02%
Aug 202672.1%11.8%9.6%6.5%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Maybelline

    72.1%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Too Faced

    11.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Urban Decay

    9.6%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.6 points.

  4. 4.MAC

    6.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.NARS

    0.01%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among eyeshadow brands worldwide?

In August 2026, Maybelline was the most searched among eyeshadow brands worldwide, with an estimated 823K branded searches and 72.1% estimated Share of Search within this set. Too Faced is in 2nd place, 60.2 percentage points behind at 11.8% Share of Search.

Global eyeshadow brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Maybelline72.8% → 72.1%73.3%Feb 202658%Nov 20251st
Too Faced12% → 11.8%26.1%Nov 202511.8%Apr 20262nd
Urban Decay9.8% → 9.6%9.8%Oct 20258.1%Jul 20263rd
MAC5.4% → 6.5%7.4%Dec 20255.4%Jun 20264th
NARS0.02% → 0.01%0.03%Nov 20250.01%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among eyeshadow brands worldwide decreased from 72.8% to 72.1%.
  • Across the 11 months ending August 2026, MAC’s estimated Share of Search among eyeshadow brands worldwide increased from 5.4% to 6.5%.
  • Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among eyeshadow brands worldwide peaked at 73.3% in February 2026 and was lowest at 58% in November 2025.
  • Across the 11 months ending August 2026, Too Faced’s estimated Share of Search among eyeshadow brands worldwide peaked at 26.1% in November 2025 and was lowest at 11.8% in April 2026.
  • Across the 11 months ending August 2026, Urban Decay’s estimated Share of Search among eyeshadow brands worldwide peaked at 9.8% in October 2025 and was lowest at 8.1% in July 2026.
  • Across the 11 months ending August 2026, MAC’s estimated Share of Search among eyeshadow brands worldwide peaked at 7.4% in December 2025 and was lowest at 5.4% in June 2026.
  • Across the 11 months ending August 2026, Too Faced, Urban Decay and NARS held steady: their estimated Share of Search among eyeshadow brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for eyeshadow brands worldwide in August 2026?

  1. In August 2026, Urban Decay gained estimated Share of Search among eyeshadow brands worldwide, from 8.1% to 9.6%.

  2. In August 2026, Maybelline lost estimated Share of Search among eyeshadow brands worldwide, from 73.3% to 72.1%.

  3. Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  4. Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

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