Brandwave

How popular isColourPop?

In September 2026, people searched for ColourPop by name about 201,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 3.8% of all global eyeshadow brand searches, placing ColourPop eighth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about eyeshadow brands, ColourPop appeared in three of the five answers and was the fourth most recommended of the 15.

Search and AI answers in September 2026

ColourPop is the eighth most searched of 15 competitors and the fourth most recommended in AI answers.

  1. Tom FordShare of searches 23.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Estée LauderShare of searches 15.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MaybellineShare of searches 15.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
  4. CliniqueShare of searches 12.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ColourPopShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+10 more

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Top eyeshadow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ColourPop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ColourPop is the fourth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. e.l.f. Cosmetics1st
  2. Urban Decay2nd
  3. Anastasia Beverly Hills3rd
  4. ColourPop4th
  5. Natasha Denona5th
  6. Makeup by Mario6th
  7. Bobbi Brown7th
  8. Pat McGrath Labs8th
  9. MAC9th
  10. Maybelline10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • e.l.f. Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ColourPop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Urban Decay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natasha Denona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pat McGrath Labs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maybelline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about eyeshadow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which eyeshadow brands compete with ColourPop?

ColourPop against eyeshadow brands worldwide, by month

Share of searches by month for Tom Ford, Estée Lauder, Maybelline, Clinique, NARS, Bobbi Brown, Makeup by Mario, ColourPop, Anastasia Beverly Hills, e.l.f. Cosmetics, Natasha Denona, Too Faced. The figures are in the table below the chart.

View monthly share of searches table
MonthTom FordEstée LauderMaybellineCliniqueNARSBobbi BrownMakeup by MarioColourPopAnastasia Beverly Hillse.l.f. CosmeticsNatasha DenonaToo FacedUrban DecayMACPat McGrath Labs
Oct 202518.8%18.8%15.4%12.7%5.7%5.7%3.8%3.8%4.6%3.1%2.5%2.5%2.1%0.34%0.28%
Nov 202514.3%21.4%11.7%14.3%7.9%5.3%5.3%3.5%3.5%2.3%2.9%5.3%1.9%0.32%0.32%
Dec 202520.1%20.1%13.4%13.4%6%4.9%4%4%3.3%2.7%2.2%3.3%1.8%0.3%0.36%
Jan 202620.1%16.5%13.6%13.6%6.1%6.1%4.1%5%3.3%2.7%2.7%3.3%1.8%0.37%0.82%
Feb 202619.4%19.4%16%13.1%5.8%4.8%3.9%3.9%3.2%2.6%2.6%2.6%1.8%0.35%0.53%
Mar 202617.1%20.8%14%14%6.3%5.1%5.1%4.2%2.8%2.8%2.3%2.8%1.9%0.31%0.31%
Apr 202618.6%18.6%15.3%15.3%5.6%4.6%4.6%3.7%3.1%3.1%2.5%2.5%2%0.34%0.27%
May 202618.1%18.1%14.9%14.9%6.7%4.5%4.5%3.6%3%3.6%2.4%3%2%0.33%0.27%
Jun 202617.2%17.2%17.2%14.1%6.3%5.2%4.2%4.2%2.8%3.5%2.3%2.8%2.3%0.31%0.25%
Jul 202619.9%16.3%16.3%13.4%6%4.9%4%4.9%3.3%3.3%2.7%2.7%1.8%0.36%0.24%
Aug 202619.8%16.3%16.3%13.3%6%4.9%4.9%4%3.3%3.3%2.7%2.7%2.2%0.44%0.24%
Sep 202623.1%15.6%15.6%12.7%5.7%4.7%4.7%3.8%3.1%3.1%3.1%2.6%1.7%0.42%0.23%

  1. 1.Tom Ford

    23.1%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +3.3 points.

  2. 2.Estée Lauder

    15.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Maybelline

    15.6%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Clinique

    12.7%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.NARS

    5.7%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Bobbi Brown

    4.7%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Makeup by Mario

    4.7%

    Held 7th. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.ColourPop

    3.8%

    Held 8th. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Anastasia Beverly Hills

    3.1%

    Held 9th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.e.l.f. Cosmetics

    3.1%

    Held 10th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Natasha Denona

    3.1%

    Held 11th. 165K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  12. 12.Too Faced

    2.6%

    Held 12th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Urban Decay

    1.7%

    Held 13th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  14. 14.MAC

    0.42%

    Held 14th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Pat McGrath Labs

    0.23%

    Held 15th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ColourPop and its closest rivals

Every comparison with ColourPop

20 comparisons

How has branded search demand for ColourPop changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ColourPop worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, ColourPop’s share of searches among eyeshadow brands worldwide peaked at 5% in January 2026 and was lowest at 3.5% in November 2025.

How did search popularity change for eyeshadow brands worldwide in September 2026?

6 changes

  1. In September 2026, Tom Ford gained share of searches among eyeshadow brands worldwide, from 19.8% to 23.1%.

  2. In September 2026, Estée Lauder lost share of searches among eyeshadow brands worldwide, from 16.3% to 15.6%.

  3. In September 2026, Maybelline lost share of searches among eyeshadow brands worldwide, from 16.3% to 15.6%.

  4. In September 2026, Clinique lost share of searches among eyeshadow brands worldwide, from 13.3% to 12.7%.

  5. NARS’s share of searches among eyeshadow brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.7% in September 2026.

  6. Bobbi Brown’s share of searches among eyeshadow brands worldwide has lost ground for 3 months in a row, from 5.2% to 4.7% in September 2026.

How are ColourPop’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ColourPop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • colourpop

Do you work for ColourPop? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ColourPop compete?

ColourPop is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands14th of 282.3%Show ranking
Eyeshadow brands8th of 153.8%Shown above
Eyeshadow palette brands4th of 86.4%Show ranking
Creator with pink hair and a pink jacket

Is ColourPop your brand?

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