ColourPop vs Natasha Denona:Which is more popular?
In September 2026, ColourPop had more branded searches than Natasha Denona among eyeshadow brands worldwide. ColourPop had about 201,000 branded searches, while Natasha Denona had 165,000. ColourPop made up 3.8% of all eyeshadow brand searches we track, and Natasha Denona accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about eyeshadow brands, ColourPop appeared in three of the five answers and Natasha Denona in two. ColourPop and Natasha Denona were each mentioned first in two of the four answers that named either.
Who do people search for more?
ColourPop, about 22% more searches than Natasha Denona
Who does AI mention more?
ColourPop, mentioned in 3 of 5 answers, Natasha Denona in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top eyeshadow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ColourPop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Natasha Denona was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ColourPop and Natasha Denona were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
e.l.f. Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ColourPop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Urban Decay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Natasha Denona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pat McGrath Labs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maybelline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eyeshadow brands
5 answers
Asked ChatGPT
“Which eyeshadow brand should I buy?”
Asked ChatGPT
“What are the best eyeshadow brands?”
Asked ChatGPT
“What's the best eyeshadow brand for everyday makeup?”
Searched Google, AI Overview
“best eyeshadow brand”
Searched Google, AI Overview
“eyeshadow for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is ColourPop or Natasha Denona more popular in search?
This chart shows how often people search Google for ColourPop and Natasha Denona by name. Each line represents a brand's share of searches for all 15 eyeshadow brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ColourPop, Natasha Denona. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tom Ford | Estée Lauder | Maybelline | Clinique | NARS | Bobbi Brown | Makeup by Mario | ColourPop | Anastasia Beverly Hills | e.l.f. Cosmetics | Natasha Denona | Too Faced | Urban Decay | MAC | Pat McGrath Labs |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 18.8% | 15.4% | 12.7% | 5.7% | 5.7% | 3.8% | 3.8% | 4.6% | 3.1% | 2.5% | 2.5% | 2.1% | 0.34% | 0.28% |
| Nov 2025 | 14.3% | 21.4% | 11.7% | 14.3% | 7.9% | 5.3% | 5.3% | 3.5% | 3.5% | 2.3% | 2.9% | 5.3% | 1.9% | 0.32% | 0.32% |
| Dec 2025 | 20.1% | 20.1% | 13.4% | 13.4% | 6% | 4.9% | 4% | 4% | 3.3% | 2.7% | 2.2% | 3.3% | 1.8% | 0.3% | 0.36% |
| Jan 2026 | 20.1% | 16.5% | 13.6% | 13.6% | 6.1% | 6.1% | 4.1% | 5% | 3.3% | 2.7% | 2.7% | 3.3% | 1.8% | 0.37% | 0.82% |
| Feb 2026 | 19.4% | 19.4% | 16% | 13.1% | 5.8% | 4.8% | 3.9% | 3.9% | 3.2% | 2.6% | 2.6% | 2.6% | 1.8% | 0.35% | 0.53% |
| Mar 2026 | 17.1% | 20.8% | 14% | 14% | 6.3% | 5.1% | 5.1% | 4.2% | 2.8% | 2.8% | 2.3% | 2.8% | 1.9% | 0.31% | 0.31% |
| Apr 2026 | 18.6% | 18.6% | 15.3% | 15.3% | 5.6% | 4.6% | 4.6% | 3.7% | 3.1% | 3.1% | 2.5% | 2.5% | 2% | 0.34% | 0.27% |
| May 2026 | 18.1% | 18.1% | 14.9% | 14.9% | 6.7% | 4.5% | 4.5% | 3.6% | 3% | 3.6% | 2.4% | 3% | 2% | 0.33% | 0.27% |
| Jun 2026 | 17.2% | 17.2% | 17.2% | 14.1% | 6.3% | 5.2% | 4.2% | 4.2% | 2.8% | 3.5% | 2.3% | 2.8% | 2.3% | 0.31% | 0.25% |
| Jul 2026 | 19.9% | 16.3% | 16.3% | 13.4% | 6% | 4.9% | 4% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 1.8% | 0.36% | 0.24% |
| Aug 2026 | 19.8% | 16.3% | 16.3% | 13.3% | 6% | 4.9% | 4.9% | 4% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 0.44% | 0.24% |
| Sep 2026 | 23.1% | 15.6% | 15.6% | 12.7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.1% | 3.1% | 3.1% | 2.6% | 1.7% | 0.42% | 0.23% |
How has the ColourPop and Natasha Denona comparison changed over the last 12 months?
3 findings
- ColourPop was ahead of Natasha Denona in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ColourPop’s share of searches among eyeshadow brands worldwide held steady at 3.8%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Natasha Denona’s share of searches among eyeshadow brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for eyeshadow brands worldwide in September 2026?
1 change
Estimated monthly branded searches for ColourPop worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ColourPop’s and Natasha Denona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ColourPop
1 branded search term
- colourpop
Natasha Denona
1 branded search term
- natasha denona
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