Eyeshadow palette brands:Which are searched most?
In September 2026, Charlotte Tilbury was the most searched among eyeshadow palette brands worldwide, with an estimated 1.5M branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Charlotte Tilbury54.3%
Huda Beauty24.4%Bobbi Brown8.9%
Anastasia Beverly Hills6%
e.l.f.6%MAC0.44%
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Share of SearchLeaderboard
Compare the eyeshadow palette brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charlotte Tilbury, Huda Beauty, Bobbi Brown, Anastasia Beverly Hills, e.l.f.. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Huda Beauty | Bobbi Brown | Anastasia Beverly Hills | e.l.f. | MAC |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 29.6% | 10.9% | 8.9% | 5.9% | 0.36% |
| Nov 2025 | 39.8% | 48.6% | 5.4% | 3.6% | 2.4% | 0.22% |
| Dec 2025 | 59.9% | 21.9% | 8% | 5.4% | 4.4% | 0.4% |
| Jan 2026 | 43.3% | 35.2% | 10.6% | 5.8% | 4.8% | 0.35% |
| Feb 2026 | 46.9% | 31.7% | 9.5% | 6.3% | 5.2% | 0.38% |
| Mar 2026 | 53.3% | 23.9% | 10.7% | 5.9% | 5.9% | 0.43% |
| Apr 2026 | 49.2% | 27.1% | 9.9% | 6.7% | 6.7% | 0.4% |
| May 2026 | 48.5% | 26.8% | 9.8% | 6.6% | 8% | 0.39% |
| Jun 2026 | 52.5% | 23.6% | 10.6% | 5.8% | 7.1% | 0.43% |
| Jul 2026 | 54.4% | 24.4% | 8.9% | 6% | 6% | 0.36% |
| Aug 2026 | 51.5% | 28.3% | 8.5% | 5.7% | 5.7% | 0.42% |
| Sep 2026 | 54.3% | 24.4% | 8.9% | 6% | 6% | 0.44% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 1.5M | 0% | +2.8 points | |
| 2, held 2nd | 24.4% | 673K | -18.2% | -3.9 points | |
| 3, held 3rd | 8.9% | 246K | 0% | +0.5 points | |
| 4, held 4th | 6% | 165K | 0% | +0.3 points | |
| 5, held 5th | 6% | 165K | 0% | +0.3 points | |
| 6, held 6th | 0.44% | 12.1K | 0% | 0 points |
54.3%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2.8 points.
24.4%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
8.9%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
e.l.f.6%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
0.44%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Charlotte Tilbury vs Huda Beauty: compare search popularity
- Charlotte Tilbury vs Anastasia Beverly Hills: compare search popularity
- Charlotte Tilbury vs e.l.f.: compare search popularity
- Huda Beauty vs Anastasia Beverly Hills: compare search popularity
- Huda Beauty vs e.l.f.: compare search popularity
- Bobbi Brown vs Anastasia Beverly Hills: compare search popularity
- Bobbi Brown vs e.l.f.: compare search popularity
- Anastasia Beverly Hills vs e.l.f.: compare search popularity
- Compare any of these brands
Which brand is most popular in search among eyeshadow palette brands worldwide?
6 brands
In September 2026, Charlotte Tilbury was the most searched among eyeshadow palette brands worldwide, with an estimated 1.5M branded searches and 54.3% estimated Share of Search within this set. Huda Beauty is in 2nd place, 30 percentage points behind at 24.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Charlotte Tilbury | 44.4% → 54.3% | 59.9%Dec 2025 | 39.8%Nov 2025 | 1st |
| Huda Beauty | 29.6% → 24.4% | 48.6%Nov 2025 | 21.9%Dec 2025 | 2nd |
| Bobbi Brown | 10.9% → 8.9% | 10.9%Oct 2025 | 5.4%Nov 2025 | 3rd |
| Anastasia Beverly Hills | 8.9% → 6% | 8.9%Oct 2025 | 3.6%Nov 2025 | 4th |
| e.l.f. | 5.9% → 6% | 8%May 2026 | 2.4%Nov 2025 | 5th |
| MAC | 0.36% → 0.44% | 0.44%Sep 2026 | 0.22%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among eyeshadow palette brands worldwide increased from 44.4% to 54.3%.
- Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among eyeshadow palette brands worldwide decreased from 29.6% to 24.4%.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eyeshadow palette brands worldwide decreased from 10.9% to 8.9%.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ estimated Share of Search among eyeshadow palette brands worldwide decreased from 8.9% to 6%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 59.9% in December 2025 and was lowest at 39.8% in November 2025.
- Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 48.6% in November 2025 and was lowest at 21.9% in December 2025.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 10.9% in October 2025 and was lowest at 5.4% in November 2025.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ estimated Share of Search among eyeshadow palette brands worldwide peaked at 8.9% in October 2025 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 8% in May 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, e.l.f. and MAC held steady: their estimated Share of Search among eyeshadow palette brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for eyeshadow palette brands worldwide in September 2026?
5 changes
In September 2026, Charlotte Tilbury gained estimated Share of Search among eyeshadow palette brands worldwide, from 51.5% to 54.3%.
In September 2026, Huda Beauty lost estimated Share of Search among eyeshadow palette brands worldwide, from 28.3% to 24.4%.
Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.
Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
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