Brandwave

How popular isMAC in search?

In September 2026, there were an estimated 74K branded searches for MAC worldwide which held steady over the last 12 months. MAC holds 2.2% estimated Share of Search among eyeshadow palette brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Charlotte Tilbury44.6%
  2. Huda Beauty20%
  3. Dior13.4%
  4. Bobbi Brown7.3%
  5. Anastasia Beverly Hills4.9%
  6. e.l.f.4.9%
  7. Blue2.6%
  8. MAC2.2%
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Which eyeshadow palette brands compete with MAC?

MAC against eyeshadow palette brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Huda Beauty, Dior, Bobbi Brown, Anastasia Beverly Hills, e.l.f., Blue, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyHuda BeautyDiorBobbi BrownAnastasia Beverly Hillse.l.f.BlueMAC
Oct 202537.5%25%11.2%9.2%7.5%5%2.7%1.8%
Nov 202536.9%45%5%5%3.3%2.2%1.4%1.2%
Dec 202551.2%18.7%10.3%6.9%4.6%3.8%2.5%2.1%
Jan 202635.6%29%13.1%8.7%4.8%3.9%3.1%1.8%
Feb 202637.9%25.5%14%7.6%5.1%4.2%3.4%2.3%
Mar 202643.6%19.6%13.1%8.8%4.8%4.8%3.2%2.2%
Apr 202639.5%21.8%14.6%8%5.3%5.3%3%2.4%
May 202637.9%20.9%17.1%7.6%5.1%6.2%2.8%2.3%
Jun 202641.8%18.9%15.4%8.4%4.6%5.7%3%2.1%
Jul 202643.1%19.3%15.8%7.1%4.7%4.7%3%2.1%
Aug 202641.3%22.7%15.1%6.8%4.5%4.5%3%2%
Sep 202644.6%20%13.4%7.3%4.9%4.9%2.6%2.2%

  1. 1.Charlotte Tilbury

    44.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Huda Beauty

    20%

    Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Dior

    13.4%

    Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Bobbi Brown

    7.3%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Anastasia Beverly Hills

    4.9%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.e.l.f.

    4.9%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Blue

    2.6%

    Held 7th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  8. 8.MAC

    2.2%

    Held 8th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between MAC and its closest rivals

Every comparison with MAC

How has branded search demand for MAC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MAC worldwide held steady at 74K.
  • Across the 12 months ending September 2026, MAC’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 2.4% in April 2026 and was lowest at 1.2% in November 2025.

How did search popularity change for eyeshadow palette brands worldwide in September 2026?

  1. In September 2026, Charlotte Tilbury gained estimated Share of Search among eyeshadow palette brands worldwide, from 41.3% to 44.6%.

  2. In September 2026, Bobbi Brown gained estimated Share of Search among eyeshadow palette brands worldwide, from 6.8% to 7.3%.

  3. In September 2026, Huda Beauty lost estimated Share of Search among eyeshadow palette brands worldwide, from 22.7% to 20%.

  4. In September 2026, Dior lost estimated Share of Search among eyeshadow palette brands worldwide, from 15.1% to 13.4%.

  5. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  6. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

Where does MAC compete?

MAC is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Snowshoe brands4th of 50.08%Show ranking
External Monitor brands7th of 70.73%Show ranking
Makeup and cosmetics brands19th of 270.95%Show ranking
Keyboard Cover brands3rd of 31.8%Show ranking
Seal Puller brands5th of 72%Show ranking
Eyeshadow palette brands8th of 82.2%Shown above
Eye Shadow brands5th of 52.4%Show ranking
Beach Wagon brands2nd of 32.6%Show ranking
Lipstick brands4th of 52.8%Show ranking
Fixing Spray brands4th of 43.3%Show ranking
Foundation brands4th of 53.4%Show ranking
Concealer Brush brands4th of 54.9%Show ranking
Dust Collector brands4th of 66.3%Show ranking
Gel Eyeliner brands3rd of 36.5%Show ranking
Eyeshadow brands4th of 56.6%Show ranking
Makeup brush brands2nd of 615.8%Show ranking
Bronzing Powder brands2nd of 323.1%Show ranking

How is MAC measured?

Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mac makeup

Do you work for MAC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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