Laura Mercier vs MAC:Which is more popular?
In October 2026, MAC had more branded searches than Laura Mercier among setting spray brands worldwide. MAC had about 36,100 branded searches, while Laura Mercier had 3,600. MAC made up 5.8% of all setting spray brand searches we track, and Laura Mercier accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about setting spray brands, neither Laura Mercier nor MAC appeared in any of the four answers.
Who do people search for more?
MAC, about 10 searches for every 1 for Laura Mercier
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top setting spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Laura Mercier nor MAC showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ONE/SIZE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Urban Decay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Charlotte Tilbury3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Milani3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NYX Professional Makeup1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
e.l.f. Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- MAC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Morphe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Huda Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Laura Mercier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about setting spray brands
4 answers
Asked ChatGPT
“Which setting spray should I buy?”
Asked ChatGPT
“What are the best makeup setting sprays?”
Asked ChatGPT
“What's the best setting spray for oily skin?”
Searched Google, AI Overview
“setting spray”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best setting spray”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Laura Mercier or MAC more popular in search?
This chart shows how often people search Google for Laura Mercier and MAC by name. Each line represents a brand's share of searches for all ten setting spray brands we track, month by month, from English-language searches worldwide.
Share of searches by month for MAC, Laura Mercier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | ONE/SIZE | Urban Decay | e.l.f. Cosmetics | Milani | MAC | Morphe | NYX Professional Makeup | Huda Beauty | Laura Mercier |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 36.7% | 19.4% | 13.3% | 7.1% | 5.8% | 7% | 3.9% | 3.9% | 1.7% | 1.2% |
| Dec 2025 | 37.8% | 19.9% | 11.2% | 7.3% | 6% | 5.7% | 4.9% | 4% | 1.8% | 1.5% |
| Jan 2026 | 30.9% | 24% | 11.1% | 7.2% | 7.2% | 6.8% | 4.8% | 4.8% | 1.8% | 1.2% |
| Feb 2026 | 28.9% | 22.7% | 12.7% | 8.3% | 6.8% | 6.7% | 6.8% | 4.5% | 1.7% | 0.9% |
| Mar 2026 | 30.9% | 19.7% | 13.5% | 8.8% | 7.2% | 6.8% | 5.9% | 4.8% | 1.4% | 0.79% |
| Apr 2026 | 28.9% | 22.5% | 12.6% | 8.3% | 8.3% | 6.7% | 5.5% | 4.5% | 2% | 0.59% |
| May 2026 | 27.7% | 26.4% | 12.1% | 7.9% | 6.5% | 6.4% | 5.3% | 5.3% | 1.9% | 0.57% |
| Jun 2026 | 28.2% | 26.9% | 12.3% | 8.1% | 6.6% | 5.9% | 5.4% | 4.4% | 1.6% | 0.58% |
| Jul 2026 | 26.3% | 30.9% | 9.5% | 7.6% | 7.6% | 5.5% | 5.1% | 5.1% | 1.9% | 0.54% |
| Aug 2026 | 25.8% | 30.3% | 9.3% | 9.1% | 7.4% | 5.7% | 5% | 5% | 1.8% | 0.66% |
| Sep 2026 | 28.2% | 27.1% | 10.1% | 8.1% | 8.1% | 5.9% | 5.4% | 4.5% | 1.6% | 0.72% |
| Oct 2026 | 27.8% | 26.7% | 10% | 9.8% | 8% | 5.8% | 5.4% | 4.4% | 1.6% | 0.58% |
Laura Mercier sells other things too, so only its searches that name this product count here, like “laura mercier setting spray”.
How has branded search for Laura Mercier and MAC changed worldwide over the last 12 months?
3 findings
- MAC was ahead of Laura Mercier in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Laura Mercier’s share of searches among setting spray brands worldwide moved from 1.2% to 0.58%, and its estimated monthly branded searches moved from 8.1K to 3.6K.
- Across the 12 months ending October 2026, MAC’s share of searches among setting spray brands worldwide moved from 7% to 5.8%, and its estimated monthly branded searches moved from 49.1K to 36.1K.
How did search popularity change for setting spray brands worldwide in October 2026?
2 changes
Estimated monthly branded searches for Laura Mercier worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in October 2026.
Estimated monthly branded searches for MAC worldwide fell 26.5% over 12 measured months, from 49.1K to 36.1K in October 2026.
How are Laura Mercier’s and MAC’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Laura Mercier’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laura Mercier
1 branded search term
- laura mercier setting spray
MAC
3 branded search terms
- mac fix plus
- mac fixing spray
- mac setting spray
Other head-to-heads among setting spray brands
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