Brandwave

How popular isHuda Beauty?

In October 2026, people searched for Huda Beauty by name about 919,000 times worldwide, a 78.4% decrease from the previous year. These searches made up 1.6% of all global setting spray brand searches, placing Huda Beauty ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about setting spray brands, Huda Beauty did not appear in any of the answers.

Search and AI answers in October 2026

Huda Beauty is the ninth most searched of 10 competitors and not named in the AI answers we collected.

  1. Charlotte TilburyShare of searches 27.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. ONE/SIZEShare of searches 26.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. Urban DecayShare of searches 10%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. e.l.f. CosmeticsShare of searches 9.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Huda BeautyShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top setting spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Huda Beauty did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Urban Decay1st
  2. Charlotte Tilbury2nd
  3. ONE/SIZE3rd
  4. Milani4th
  5. NYX Professional Makeup5th
  6. e.l.f. Cosmetics–
  7. MAC–
  8. Morphe–
  9. Huda Beauty–
  10. Laura Mercier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ONE/SIZE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Urban Decay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Charlotte Tilbury3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milani3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NYX Professional Makeup1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • e.l.f. Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morphe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huda Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Laura Mercier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about setting spray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Huda Beauty compared with other setting spray brands worldwide?

Huda Beauty against setting spray brands worldwide, by month

Share of searches by month for Charlotte Tilbury, ONE/SIZE, Urban Decay, e.l.f. Cosmetics, Milani, MAC, Morphe, NYX Professional Makeup, Huda Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyONE/SIZEUrban Decaye.l.f. CosmeticsMilaniMACMorpheNYX Professional MakeupHuda BeautyLaura Mercier
Nov 202536.7%19.4%13.3%7.1%5.8%7%3.9%3.9%1.7%1.2%
Dec 202537.8%19.9%11.2%7.3%6%5.7%4.9%4%1.8%1.5%
Jan 202630.9%24%11.1%7.2%7.2%6.8%4.8%4.8%1.8%1.2%
Feb 202628.9%22.7%12.7%8.3%6.8%6.7%6.8%4.5%1.7%0.9%
Mar 202630.9%19.7%13.5%8.8%7.2%6.8%5.9%4.8%1.4%0.79%
Apr 202628.9%22.5%12.6%8.3%8.3%6.7%5.5%4.5%2%0.59%
May 202627.7%26.4%12.1%7.9%6.5%6.4%5.3%5.3%1.9%0.57%
Jun 202628.2%26.9%12.3%8.1%6.6%5.9%5.4%4.4%1.6%0.58%
Jul 202626.3%30.9%9.5%7.6%7.6%5.5%5.1%5.1%1.9%0.54%
Aug 202625.8%30.3%9.3%9.1%7.4%5.7%5%5%1.8%0.66%
Sep 202628.2%27.1%10.1%8.1%8.1%5.9%5.4%4.5%1.6%0.72%
Oct 202627.8%26.7%10%9.8%8%5.8%5.4%4.4%1.6%0.58%

  1. 1.Charlotte Tilbury

    27.8%

    Held 1st. 172K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  2. 2.ONE/SIZE

    26.7%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share -0.4 points.

  3. 3.Urban Decay

    10%

    Held 3rd. 61.5K estimated branded searches, +22.1% vs prior month. Share -0.2 points.

  4. 4.e.l.f. Cosmetics

    9.8%

    Held 4th. 60.5K estimated branded searches, +49.4% vs prior month. Share +1.6 points.

  5. 5.Milani

    8%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  6. 6.MAC

    5.8%

    Held 6th. 36.1K estimated branded searches, +22.4% vs prior month. Share -0.1 points.

  7. 7.Morphe

    5.4%

    Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.

  8. 8.NYX Professional Makeup

    4.4%

    Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.

  9. 9.Huda Beauty

    1.6%

    Held 9th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  10. 10.Laura Mercier

    0.58%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Huda Beauty, Charlotte Tilbury and 6 other brands sell other things too, so only their searches that name this product count here, like “huda beauty setting spray”.

Compare popularity between Huda Beauty and its closest rivals

Every comparison with Huda Beauty

44 comparisons

How has branded search demand for Huda Beauty changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Huda Beauty worldwide fell from 4.3M to 919K.
  • Across the 12 months ending October 2026, Huda Beauty’s share of searches among setting spray brands worldwide held steady, from 1.7% to 1.6%.

How did search popularity change for setting spray brands worldwide in October 2026?

6 changes

  1. In October 2026, e.l.f. Cosmetics gained share of searches among setting spray brands worldwide, from 8.1% to 9.8%.

  2. ONE/SIZE’s share of searches among setting spray brands worldwide has lost ground for 3 months in a row, from 30.9% to 26.7% in October 2026.

  3. NYX Professional Makeup’s share of searches among setting spray brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.4% in October 2026.

  4. Estimated monthly branded searches for Milani worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in October 2026.

  5. Estimated monthly branded searches for Morphe worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026.

  6. Estimated monthly branded searches for Laura Mercier worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in October 2026.

How are Huda Beauty’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Huda Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • huda beauty
  • huda beauty eyeshadow
  • huda beauty eyeshadow palette
  • huda beauty lashes
  • huda beauty lip gloss
  • huda beauty palette
  • huda beauty setting spray
  • huda eyeshadow
  • huda palette

Do you work for Huda Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Huda Beauty compete?

Huda Beauty is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands3rd of 287.9%Show ranking
Setting spray brands9th of 101.6%Shown above
Lip gloss brands5th of 134.3%Show ranking
Eyeshadow palette brands2nd of 820.7%Show ranking
False eyelash brands7th of 71.6%Show ranking
Creator with pink hair and a pink jacket

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