Brandwave

Huda Beauty vs Lashify:Which is more popular?

In September 2026, Lashify had more branded searches than Huda Beauty among false eyelash brands worldwide. Lashify had about 22,200 branded searches, while Huda Beauty had 1,600. Lashify made up 24.1% of all false eyelash brand searches we track, and Huda Beauty accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about false eyelash brands, Lashify appeared in one of the five answers and Huda Beauty in none.

Among false eyelash brands worldwide in September 2026

Who do people search for more?

Lashify, about 14 searches for every 1 for Huda Beauty

Lashify 22.2K searchesHuda Beauty 1.6K searches

Who does AI mention more?

Lashify, mentioned in 1 of 5 answers, Huda Beauty in 0

Lashify in 1 of 5Huda Beauty in 0 of 5

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Top false eyelash brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lashify was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Huda Beauty did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ardell1st
  2. Kiss2nd
  3. Lilly Lashes3rd
  4. Velour4th
  5. Lashify–
  6. Glamnetic–
  7. Huda Beauty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kiss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ardell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lilly Lashes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Velour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lashify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glamnetic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huda Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about false eyelash brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Huda Beauty or Lashify more popular in search?

This chart shows how often people search Google for Huda Beauty and Lashify by name. Each line represents a brand's share of searches for all seven false eyelash brands we track, month by month, from English-language searches worldwide.

Huda Beauty and Lashify among false eyelash brands worldwide, by month

Share of searches by month for Lashify, Huda Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthArdellLashifyLilly LashesKissVelourGlamneticHuda Beauty
Oct 202519.5%23.8%23.8%23.8%4.7%1.7%2.6%
Nov 202518.5%27.7%22.6%22.6%4.5%1.6%2.4%
Dec 202518.5%27.7%22.6%22.6%4.5%1.6%2.4%
Jan 202621.5%26.2%21.5%21.5%5.2%1.8%2.3%
Feb 202619.3%28.9%19.3%23.7%4.7%2%2%
Mar 202626.3%26.3%17.5%21.5%4.3%2.3%1.8%
Apr 202626%26%17.4%21.3%5.2%2.3%1.8%
May 202622.4%27.4%18.3%22.4%5.5%2.4%1.6%
Jun 202621.2%26.1%17.4%26.1%5.2%2.2%1.9%
Jul 202624.9%24.9%20.3%20.3%6.1%1.8%1.8%
Aug 202623.7%23.7%19.3%23.7%5.8%2%1.7%
Sep 202624.1%24.1%24.1%19.6%4.8%1.7%1.7%

How has the Huda Beauty and Lashify comparison changed over the last 12 months?

3 findings
  • Lashify was ahead of Huda Beauty in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Huda Beauty’s share of searches among false eyelash brands worldwide moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
  • Across the 12 months ending September 2026, Lashify’s share of searches among false eyelash brands worldwide moved from 23.8% to 24.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for false eyelash brands worldwide in September 2026?

2 changes

  1. In September 2026, Lashify rose from 3rd to 2nd among false eyelash brands worldwide.

  2. Estimated monthly branded searches for Huda Beauty worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Huda Beauty’s and Lashify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Huda Beauty

1 branded search term

  • huda beauty lashes

Lashify

1 branded search term

  • lashify

How the Brand Demand Index is measured

Other head-to-heads among false eyelash brands

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