Ardell vs Lilly Lashes:Which is searched more?
In September 2026, Ardell and Lilly Lashes were level in searches among false eyelash brands worldwide, with an estimated 22.2K branded searches each, at 24.1% of the total each. These are worldwide searches for English-language branded terms.
Follow Ardell vs Lilly Lashes and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Ardell or Lilly Lashes more popular in search?
Compare the brands people buy false eyelashes and lash clusters from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ardell, Lilly Lashes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ardell | Lashify | Lilly Lashes | Kiss | Velour | Glamnetic | Huda Beauty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 23.8% | 23.8% | 23.8% | 4.7% | 1.7% | 2.6% |
| Nov 2025 | 18.5% | 27.7% | 22.6% | 22.6% | 4.5% | 1.6% | 2.4% |
| Dec 2025 | 18.5% | 27.7% | 22.6% | 22.6% | 4.5% | 1.6% | 2.4% |
| Jan 2026 | 21.5% | 26.2% | 21.5% | 21.5% | 5.2% | 1.8% | 2.3% |
| Feb 2026 | 19.3% | 28.9% | 19.3% | 23.7% | 4.7% | 2% | 2% |
| Mar 2026 | 26.3% | 26.3% | 17.5% | 21.5% | 4.3% | 2.3% | 1.8% |
| Apr 2026 | 26% | 26% | 17.4% | 21.3% | 5.2% | 2.3% | 1.8% |
| May 2026 | 22.4% | 27.4% | 18.3% | 22.4% | 5.5% | 2.4% | 1.6% |
| Jun 2026 | 21.2% | 26.1% | 17.4% | 26.1% | 5.2% | 2.2% | 1.9% |
| Jul 2026 | 24.9% | 24.9% | 20.3% | 20.3% | 6.1% | 1.8% | 1.8% |
| Aug 2026 | 23.7% | 23.7% | 19.3% | 23.7% | 5.8% | 2% | 1.7% |
| Sep 2026 | 24.1% | 24.1% | 24.1% | 19.6% | 4.8% | 1.7% | 1.7% |
How has the Ardell and Lilly Lashes comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Ardell took it in March 2026.
- Across the 12 months ending September 2026, Ardell’s share of searches among false eyelash brands worldwide moved from 19.5% to 24.1%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Lilly Lashes’ share of searches among false eyelash brands worldwide moved from 23.8% to 24.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for false eyelash brands worldwide in September 2026?
1 change

In September 2026, Lilly Lashes overtook Kiss to rank 3rd among false eyelash brands worldwide, with 24.1% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ardell’s and Lilly Lashes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ardell
1 branded search term
- ardell lashes
Lilly Lashes
1 branded search term
- lilly lashes
Other head-to-heads among false eyelash brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.