Brandwave

Ardell vs Lilly Lashes:Which is searched more?

In September 2026, Ardell and Lilly Lashes were level in searches among false eyelash brands worldwide, with an estimated 22.2K branded searches each, at 24.1% of the total each. These are worldwide searches for English-language branded terms.

Share of searches among false eyelash brands worldwide in September 2026Is Ardell or Lilly Lashes more popular in search?
Ardell24.1%22.2K searches
vs
Lilly Lashes24.1%22.2K searches

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Is Ardell or Lilly Lashes more popular in search?

Compare the brands people buy false eyelashes and lash clusters from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ardell and Lilly Lashes among false eyelash brands worldwide, by month

Share of searches by month for Ardell, Lilly Lashes. The figures are in the table below the chart.

View monthly share of searches table
MonthArdellLashifyLilly LashesKissVelourGlamneticHuda Beauty
Oct 202519.5%23.8%23.8%23.8%4.7%1.7%2.6%
Nov 202518.5%27.7%22.6%22.6%4.5%1.6%2.4%
Dec 202518.5%27.7%22.6%22.6%4.5%1.6%2.4%
Jan 202621.5%26.2%21.5%21.5%5.2%1.8%2.3%
Feb 202619.3%28.9%19.3%23.7%4.7%2%2%
Mar 202626.3%26.3%17.5%21.5%4.3%2.3%1.8%
Apr 202626%26%17.4%21.3%5.2%2.3%1.8%
May 202622.4%27.4%18.3%22.4%5.5%2.4%1.6%
Jun 202621.2%26.1%17.4%26.1%5.2%2.2%1.9%
Jul 202624.9%24.9%20.3%20.3%6.1%1.8%1.8%
Aug 202623.7%23.7%19.3%23.7%5.8%2%1.7%
Sep 202624.1%24.1%24.1%19.6%4.8%1.7%1.7%

How has the Ardell and Lilly Lashes comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Ardell took it in March 2026.
  • Across the 12 months ending September 2026, Ardell’s share of searches among false eyelash brands worldwide moved from 19.5% to 24.1%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Lilly Lashes’ share of searches among false eyelash brands worldwide moved from 23.8% to 24.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for false eyelash brands worldwide in September 2026?

1 change
  1. In September 2026, Lilly Lashes overtook Kiss to rank 3rd among false eyelash brands worldwide, with 24.1% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ardell’s and Lilly Lashes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ardell

1 branded search term

  • ardell lashes

Lilly Lashes

1 branded search term

  • lilly lashes

How the Brand Demand Index is measured

Other head-to-heads among false eyelash brands

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