Ardell vs Velour:Which is more popular?
In September 2026, Ardell had more branded searches than Velour among false eyelash brands worldwide. Ardell had about 22,200 branded searches, while Velour had 4,400. Ardell made up 24.1% of all false eyelash brand searches we track, and Velour accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about false eyelash brands, Ardell appeared in three of the five answers and Velour in two. Ardell was mentioned before Velour in every answer.
Who do people search for more?
Ardell, about 5 searches for every 1 for Velour
Who does AI mention more?
Ardell, mentioned in 3 of 5 answers, Velour in 2
Who does AI recommend more?
Ardell, named ahead of Velour in every answer
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Top false eyelash brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ardell was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Velour was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ardell was listed before Velour in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ardell1st
Kiss2nd
Lilly Lashes3rd
Velour4th
Lashify–
Glamnetic–
Huda Beauty–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kiss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ardell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lilly Lashes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Velour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lashify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glamnetic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huda Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about false eyelash brands
5 answers
Asked ChatGPT
“Which false eyelash brand should I buy?”
Asked ChatGPT
“What are the best false eyelash brands?”
Asked ChatGPT
“What's the best false eyelash brand for natural-looking lashes?”
Searched Google, AI Overview
“lash clusters”
Searched Google, AI Overview
“false eyelashes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Ardell or Velour more popular in search?
This chart shows how often people search Google for Ardell and Velour by name. Each line represents a brand's share of searches for all seven false eyelash brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ardell, Velour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ardell | Lashify | Lilly Lashes | Kiss | Velour | Glamnetic | Huda Beauty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 23.8% | 23.8% | 23.8% | 4.7% | 1.7% | 2.6% |
| Nov 2025 | 18.5% | 27.7% | 22.6% | 22.6% | 4.5% | 1.6% | 2.4% |
| Dec 2025 | 18.5% | 27.7% | 22.6% | 22.6% | 4.5% | 1.6% | 2.4% |
| Jan 2026 | 21.5% | 26.2% | 21.5% | 21.5% | 5.2% | 1.8% | 2.3% |
| Feb 2026 | 19.3% | 28.9% | 19.3% | 23.7% | 4.7% | 2% | 2% |
| Mar 2026 | 26.3% | 26.3% | 17.5% | 21.5% | 4.3% | 2.3% | 1.8% |
| Apr 2026 | 26% | 26% | 17.4% | 21.3% | 5.2% | 2.3% | 1.8% |
| May 2026 | 22.4% | 27.4% | 18.3% | 22.4% | 5.5% | 2.4% | 1.6% |
| Jun 2026 | 21.2% | 26.1% | 17.4% | 26.1% | 5.2% | 2.2% | 1.9% |
| Jul 2026 | 24.9% | 24.9% | 20.3% | 20.3% | 6.1% | 1.8% | 1.8% |
| Aug 2026 | 23.7% | 23.7% | 19.3% | 23.7% | 5.8% | 2% | 1.7% |
| Sep 2026 | 24.1% | 24.1% | 24.1% | 19.6% | 4.8% | 1.7% | 1.7% |
How has the Ardell and Velour comparison changed over the last 12 months?
3 findings
- Ardell was ahead of Velour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ardell’s share of searches among false eyelash brands worldwide moved from 19.5% to 24.1%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Velour’s share of searches among false eyelash brands worldwide moved from 4.7% to 4.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for false eyelash brands worldwide in September 2026?
1 change
In September 2026, Velour lost share of searches among false eyelash brands worldwide, from 5.8% to 4.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ardell’s and Velour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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