Brandwave

How popular isVelour?

In September 2026, people searched for Velour by name about 4,400 times worldwide, an 18.5% decrease from the previous year. These searches made up 4.8% of all global false eyelash brand searches, placing Velour fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about false eyelash brands, Velour appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Velour is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. ArdellShare of searches 24.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. LashifyShare of searches 24.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. Lilly LashesShare of searches 24.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. KissShare of searches 19.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. VelourShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top false eyelash brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Velour was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Velour is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ardell1st
  2. Kiss2nd
  3. Lilly Lashes3rd
  4. Velour4th
  5. Lashify–
  6. Glamnetic–
  7. Huda Beauty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kiss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ardell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lilly Lashes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Velour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lashify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glamnetic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huda Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about false eyelash brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which false eyelash brands compete with Velour?

Velour against false eyelash brands worldwide, by month

Share of searches by month for Ardell, Lashify, Lilly Lashes, Kiss, Velour. The figures are in the table below the chart.

View monthly share of searches table
MonthArdellLashifyLilly LashesKissVelourGlamneticHuda Beauty
Oct 202519.5%23.8%23.8%23.8%4.7%1.7%2.6%
Nov 202518.5%27.7%22.6%22.6%4.5%1.6%2.4%
Dec 202518.5%27.7%22.6%22.6%4.5%1.6%2.4%
Jan 202621.5%26.2%21.5%21.5%5.2%1.8%2.3%
Feb 202619.3%28.9%19.3%23.7%4.7%2%2%
Mar 202626.3%26.3%17.5%21.5%4.3%2.3%1.8%
Apr 202626%26%17.4%21.3%5.2%2.3%1.8%
May 202622.4%27.4%18.3%22.4%5.5%2.4%1.6%
Jun 202621.2%26.1%17.4%26.1%5.2%2.2%1.9%
Jul 202624.9%24.9%20.3%20.3%6.1%1.8%1.8%
Aug 202623.7%23.7%19.3%23.7%5.8%2%1.7%
Sep 202624.1%24.1%24.1%19.6%4.8%1.7%1.7%

  1. 1.Ardell

    24.1%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Lashify

    24.1%

    Moved from 3rd to 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Lilly Lashes

    24.1%

    Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +4.7 points.

  4. 4.Kiss

    19.6%

    Moved from 2nd to 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -4.1 points.

  5. 5.Velour

    4.8%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1 points.

  6. 6.Glamnetic

    1.7%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

  7. 7.Huda Beauty

    1.7%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Velour and its closest rivals

Every comparison with Velour

6 comparisons

How has branded search demand for Velour changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Velour worldwide fell from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Velour’s share of searches among false eyelash brands worldwide peaked at 6.1% in July 2026 and was lowest at 4.3% in March 2026.

How did search popularity change for false eyelash brands worldwide in September 2026?

6 changes

  1. In September 2026, Lilly Lashes overtook Kiss to rank 3rd among false eyelash brands worldwide, with 24.1% of the searches.

  2. In September 2026, Kiss lost share of searches among false eyelash brands worldwide, from 23.7% to 19.6%.

  3. In September 2026, Velour lost share of searches among false eyelash brands worldwide, from 5.8% to 4.8%.

  4. In September 2026, Lashify rose from 3rd to 2nd among false eyelash brands worldwide.

  5. Estimated monthly branded searches for Huda Beauty worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Glamnetic worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Velour’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Velour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • velour lashes

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How the Brand Demand Index is measured

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