How popular isHuda Beauty in search?
In September 2026, people searched for Huda Beauty by name about 675,000 times worldwide, a 32.7% decrease from the previous year. These searches made up 1.7% of all global false eyelash brand searches, placing Huda Beauty seventh out of seven brands. These are worldwide searches for English-language branded terms.
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Which false eyelash brands compete with Huda Beauty?
Share of searches by month for Ardell, Lashify, Lilly Lashes, Kiss, Velour, Huda Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ardell | Lashify | Lilly Lashes | Kiss | Velour | Glamnetic | Huda Beauty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 23.8% | 23.8% | 23.8% | 4.7% | 1.7% | 2.6% |
| Nov 2025 | 18.5% | 27.7% | 22.6% | 22.6% | 4.5% | 1.6% | 2.4% |
| Dec 2025 | 18.5% | 27.7% | 22.6% | 22.6% | 4.5% | 1.6% | 2.4% |
| Jan 2026 | 21.5% | 26.2% | 21.5% | 21.5% | 5.2% | 1.8% | 2.3% |
| Feb 2026 | 19.3% | 28.9% | 19.3% | 23.7% | 4.7% | 2% | 2% |
| Mar 2026 | 26.3% | 26.3% | 17.5% | 21.5% | 4.3% | 2.3% | 1.8% |
| Apr 2026 | 26% | 26% | 17.4% | 21.3% | 5.2% | 2.3% | 1.8% |
| May 2026 | 22.4% | 27.4% | 18.3% | 22.4% | 5.5% | 2.4% | 1.6% |
| Jun 2026 | 21.2% | 26.1% | 17.4% | 26.1% | 5.2% | 2.2% | 1.9% |
| Jul 2026 | 24.9% | 24.9% | 20.3% | 20.3% | 6.1% | 1.8% | 1.8% |
| Aug 2026 | 23.7% | 23.7% | 19.3% | 23.7% | 5.8% | 2% | 1.7% |
| Sep 2026 | 24.1% | 24.1% | 24.1% | 19.6% | 4.8% | 1.7% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.1% | 22.2K | 0% | +0.3 points | |
| 2, moved from 3rd to 2nd | 24.1% | 22.2K | 0% | +0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 24.1% | 22.2K | +22.7% | +4.7 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 19.6% | 18.1K | -18.5% | -4.1 pointsmoved from 2nd to 4th | |
| 5, held 5th | 4.8% | 4.4K | -18.5% | -1 points | |
| 6, held 6th | 1.7% | 1.6K | -15.8% | -0.3 points | |
| 7, held 7th | 1.7% | 1.6K | 0% | 0 points |
1.
Ardell24.1%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Lashify24.1%
Moved from 3rd to 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
24.1%
Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +4.7 points.
4.
Kiss19.6%
Moved from 2nd to 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -4.1 points.
5.
Velour4.8%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1 points.
1.7%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
1.7%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Huda Beauty and its closest rivals
Every comparison with Huda Beauty
23 comparisons
- Charlotte Tilbury vs Huda Beauty
- Clinique vs Huda Beauty
- Estée Lauder vs Huda Beauty
- Huda Beauty vs Maybelline
- Huda Beauty vs Rare Beauty
- Fenty Beauty vs Huda Beauty
- Huda Beauty vs Morphe
- Huda Beauty vs L'Oréal Paris
- Huda Beauty vs NARS
- Huda Beauty vs Tarte
- ColourPop vs Huda Beauty
- Anastasia Beverly Hills vs Huda Beauty
- e.l.f. vs Huda Beauty
- Huda Beauty vs Kylie Cosmetics
- Huda Beauty vs Natasha Denona
- Huda Beauty vs Too Faced
- Huda Beauty vs MAC
- Ardell vs Huda Beauty
- Glamnetic vs Huda Beauty
- Huda Beauty vs Kiss
- Huda Beauty vs Lashify
- Huda Beauty vs Lilly Lashes
- Huda Beauty vs Velour
How has branded search demand for Huda Beauty changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Huda Beauty worldwide fell from 1M to 675K.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among false eyelash brands worldwide decreased from 2.6% to 1.7%.
- Across the 12 months ending September 2026, Huda Beauty fell from 6th to 7th among false eyelash brands worldwide.
How did search popularity change for false eyelash brands worldwide in September 2026?
6 changes
In September 2026, Lilly Lashes overtook Kiss to rank 3rd among false eyelash brands worldwide, with 24.1% of the searches.
In September 2026, Kiss lost share of searches among false eyelash brands worldwide, from 23.7% to 19.6%.
In September 2026, Velour lost share of searches among false eyelash brands worldwide, from 5.8% to 4.8%.
In September 2026, Lashify rose from 3rd to 2nd among false eyelash brands worldwide.
Estimated monthly branded searches for Huda Beauty worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
Estimated monthly branded searches for Glamnetic worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are Huda Beauty’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Huda Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- huda beauty
- huda beauty lashes
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Where does Huda Beauty compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 5th of 28 | 7.3% | Show ranking |
| Eyeshadow palette brands | 2nd of 8 | 21.5% | Show ranking |
| False eyelash brands | 7th of 7 | 1.7% | Shown above |
Is Huda Beauty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.