Huda Beauty vs Lilly Lashes:Which is more popular?
In September 2026, Lilly Lashes had more branded searches than Huda Beauty among false eyelash brands worldwide. Lilly Lashes had about 22,200 branded searches, while Huda Beauty had 1,600. Lilly Lashes made up 24.1% of all false eyelash brand searches we track, and Huda Beauty accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about false eyelash brands, Lilly Lashes appeared in two of the five answers and Huda Beauty in none.
Who do people search for more?
Lilly Lashes, about 14 searches for every 1 for Huda Beauty
Who does AI mention more?
Lilly Lashes, mentioned in 2 of 5 answers, Huda Beauty in 0
Who does AI recommend more?
Lilly Lashes, the only one of the two named
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Top false eyelash brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lilly Lashes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Huda Beauty did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ardell1st
Kiss2nd- Lilly Lashes3rd
Velour4th
Lashify–
Glamnetic–
Huda Beauty–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kiss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ardell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lilly Lashes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Velour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lashify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glamnetic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huda Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about false eyelash brands
5 answers
Asked ChatGPT
“Which false eyelash brand should I buy?”
Asked ChatGPT
“What are the best false eyelash brands?”
Asked ChatGPT
“What's the best false eyelash brand for natural-looking lashes?”
Searched Google, AI Overview
“lash clusters”
Searched Google, AI Overview
“false eyelashes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Huda Beauty or Lilly Lashes more popular in search?
This chart shows how often people search Google for Huda Beauty and Lilly Lashes by name. Each line represents a brand's share of searches for all seven false eyelash brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lilly Lashes, Huda Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ardell | Lashify | Lilly Lashes | Kiss | Velour | Glamnetic | Huda Beauty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 23.8% | 23.8% | 23.8% | 4.7% | 1.7% | 2.6% |
| Nov 2025 | 18.5% | 27.7% | 22.6% | 22.6% | 4.5% | 1.6% | 2.4% |
| Dec 2025 | 18.5% | 27.7% | 22.6% | 22.6% | 4.5% | 1.6% | 2.4% |
| Jan 2026 | 21.5% | 26.2% | 21.5% | 21.5% | 5.2% | 1.8% | 2.3% |
| Feb 2026 | 19.3% | 28.9% | 19.3% | 23.7% | 4.7% | 2% | 2% |
| Mar 2026 | 26.3% | 26.3% | 17.5% | 21.5% | 4.3% | 2.3% | 1.8% |
| Apr 2026 | 26% | 26% | 17.4% | 21.3% | 5.2% | 2.3% | 1.8% |
| May 2026 | 22.4% | 27.4% | 18.3% | 22.4% | 5.5% | 2.4% | 1.6% |
| Jun 2026 | 21.2% | 26.1% | 17.4% | 26.1% | 5.2% | 2.2% | 1.9% |
| Jul 2026 | 24.9% | 24.9% | 20.3% | 20.3% | 6.1% | 1.8% | 1.8% |
| Aug 2026 | 23.7% | 23.7% | 19.3% | 23.7% | 5.8% | 2% | 1.7% |
| Sep 2026 | 24.1% | 24.1% | 24.1% | 19.6% | 4.8% | 1.7% | 1.7% |
How has the Huda Beauty and Lilly Lashes comparison changed over the last 12 months?
3 findings
- Lilly Lashes was ahead of Huda Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among false eyelash brands worldwide moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 12 months ending September 2026, Lilly Lashes’ share of searches among false eyelash brands worldwide moved from 23.8% to 24.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for false eyelash brands worldwide in September 2026?
2 changes
In September 2026, Lilly Lashes overtook Kiss to rank 3rd among false eyelash brands worldwide, with 24.1% of the searches.
Estimated monthly branded searches for Huda Beauty worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Huda Beauty’s and Lilly Lashes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huda Beauty
1 branded search term
- huda beauty lashes
Lilly Lashes
1 branded search term
- lilly lashes
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