False eyelash brands:Which are most popular?
Ardell, Lashify and Lilly Lashes share the highest share of searches among false eyelash brands worldwide, at 24.1% in September 2026. When we checked with ChatGPT and Google AI Overviews, Kiss was mentioned most often, in four of the five answers. Ardell was recommended most often, coming first in all three responses that gave a list.
ArdellShare of searches 24.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
LashifyShare of searches 24.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Lilly LashesShare of searches 24.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
KissShare of searches 19.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
VelourShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top false eyelash brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kiss was mentioned most often, in four of the five answers. Ardell was recommended most often, coming first in all three answers that gave a list. Kiss was second, and Lilly Lashes was third. Glamnetic, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ardell1st
- Kiss2nd
- Lilly Lashes3rd
- Velour4th
- Lashify–
Glamnetic–
Huda Beauty–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kiss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ardell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lilly Lashes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Velour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lashify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glamnetic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huda Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about false eyelash brands
5 answers
Asked ChatGPT
“Which false eyelash brand should I buy?”
Asked ChatGPT
“What are the best false eyelash brands?”
Asked ChatGPT
“What's the best false eyelash brand for natural-looking lashes?”
Searched Google, AI Overview
“lash clusters”
Searched Google, AI Overview
“false eyelashes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which false eyelash brands do people search for most?
This chart shows how often people search Google for each false eyelash brand by name. Each line represents a brand's share of searches for all seven false eyelash brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ardell, Lashify, Lilly Lashes, Kiss, Velour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ardell | Lashify | Lilly Lashes | Kiss | Velour | Glamnetic | Huda Beauty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 23.8% | 23.8% | 23.8% | 4.7% | 1.7% | 2.6% |
| Nov 2025 | 18.5% | 27.7% | 22.6% | 22.6% | 4.5% | 1.6% | 2.4% |
| Dec 2025 | 18.5% | 27.7% | 22.6% | 22.6% | 4.5% | 1.6% | 2.4% |
| Jan 2026 | 21.5% | 26.2% | 21.5% | 21.5% | 5.2% | 1.8% | 2.3% |
| Feb 2026 | 19.3% | 28.9% | 19.3% | 23.7% | 4.7% | 2% | 2% |
| Mar 2026 | 26.3% | 26.3% | 17.5% | 21.5% | 4.3% | 2.3% | 1.8% |
| Apr 2026 | 26% | 26% | 17.4% | 21.3% | 5.2% | 2.3% | 1.8% |
| May 2026 | 22.4% | 27.4% | 18.3% | 22.4% | 5.5% | 2.4% | 1.6% |
| Jun 2026 | 21.2% | 26.1% | 17.4% | 26.1% | 5.2% | 2.2% | 1.9% |
| Jul 2026 | 24.9% | 24.9% | 20.3% | 20.3% | 6.1% | 1.8% | 1.8% |
| Aug 2026 | 23.7% | 23.7% | 19.3% | 23.7% | 5.8% | 2% | 1.7% |
| Sep 2026 | 24.1% | 24.1% | 24.1% | 19.6% | 4.8% | 1.7% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.1% | 22.2K | 0% | +0.3 points | |
| 2, moved from 3rd to 2nd | 24.1% | 22.2K | 0% | +0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 24.1% | 22.2K | +22.7% | +4.7 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 19.6% | 18.1K | -18.5% | -4.1 pointsmoved from 2nd to 4th | |
| 5, held 5th | 4.8% | 4.4K | -18.5% | -1 points | |
| 6, held 6th | 1.7% | 1.6K | -15.8% | -0.3 points | |
| 7, held 7th | 1.7% | 1.6K | 0% | 0 points |
1.
Ardell24.1%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Lashify24.1%
Moved from 3rd to 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
24.1%
Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +4.7 points.
4.
Kiss19.6%
Moved from 2nd to 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -4.1 points.
5.
Velour4.8%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1 points.
1.7%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
1.7%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among false eyelash brands worldwide?
7 brands
Ardell, Lashify and Lilly Lashes share the highest share of searches among false eyelash brands worldwide, at 24.1% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Ardell | 19.5% → 24.1% | 26.3%Mar 2026 | 18.5%Nov 2025 | 4th → 1st |
| Lashify | 23.8% → 24.1% | 28.9%Feb 2026 | 23.7%Aug 2026 | 2nd |
| Lilly Lashes | 23.8% → 24.1% | 24.1%Sep 2026 | 17.4%Apr 2026 | 3rd |
| Kiss | 23.8% → 19.6% | 26.1%Jun 2026 | 19.6%Sep 2026 | 1st → 4th |
| Velour | 4.7% → 4.8% | 6.1%Jul 2026 | 4.3%Mar 2026 | 5th |
| Glamnetic | 1.7% | 2.4%May 2026 | 1.6%Nov 2025 | 7th → 6th |
| Huda Beauty | 2.6% → 1.7% | 2.6%Oct 2025 | 1.6%May 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ardell’s share of searches among false eyelash brands worldwide increased from 19.5% to 24.1%.
- Across the 12 months ending September 2026, Kiss’ share of searches among false eyelash brands worldwide decreased from 23.8% to 19.6%.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among false eyelash brands worldwide decreased from 2.6% to 1.7%.
- Across the 12 months ending September 2026, Ardell’s share of searches among false eyelash brands worldwide peaked at 26.3% in March 2026 and was lowest at 18.5% in November 2025.
- Across the 12 months ending September 2026, Lashify’s share of searches among false eyelash brands worldwide peaked at 28.9% in February 2026 and was lowest at 23.7% in August 2026.
- Across the 12 months ending September 2026, Lilly Lashes’ share of searches among false eyelash brands worldwide peaked at 24.1% in September 2026 and was lowest at 17.4% in April 2026.
- Across the 12 months ending September 2026, Kiss’ share of searches among false eyelash brands worldwide peaked at 26.1% in June 2026 and was lowest at 19.6% in September 2026.
- Across the 12 months ending September 2026, Velour’s share of searches among false eyelash brands worldwide peaked at 6.1% in July 2026 and was lowest at 4.3% in March 2026.
- Across the 12 months ending September 2026, Ardell rose from 4th to 1st among false eyelash brands worldwide.
- Across the 12 months ending September 2026, Kiss fell from 1st to 4th among false eyelash brands worldwide.
- Across the 12 months ending September 2026, Glamnetic rose from 7th to 6th among false eyelash brands worldwide.
- Across the 12 months ending September 2026, Huda Beauty fell from 6th to 7th among false eyelash brands worldwide.
- Across the 12 months ending September 2026, Lashify, Lilly Lashes and Velour held steady: their share of searches among false eyelash brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for false eyelash brands worldwide in September 2026?
6 changes
In September 2026, Lilly Lashes overtook Kiss to rank 3rd among false eyelash brands worldwide, with 24.1% of the searches.
In September 2026, Kiss lost share of searches among false eyelash brands worldwide, from 23.7% to 19.6%.
In September 2026, Velour lost share of searches among false eyelash brands worldwide, from 5.8% to 4.8%.
In September 2026, Lashify rose from 3rd to 2nd among false eyelash brands worldwide.
Estimated monthly branded searches for Huda Beauty worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
Estimated monthly branded searches for Glamnetic worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Compare popularity between leading brands
- Ardell vs Lashify: compare popularity
- Ardell vs Lilly Lashes: compare popularity
- Ardell vs Kiss: compare popularity
- Ardell vs Velour: compare popularity
- Lashify vs Lilly Lashes: compare popularity
- Lashify vs Kiss: compare popularity
- Lashify vs Velour: compare popularity
- Lilly Lashes vs Kiss: compare popularity
- Lilly Lashes vs Velour: compare popularity
- Kiss vs Velour: compare popularity
- Compare any of these brands
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