Brandwave

Clinique vs Huda Beauty:Which is more popular?

In September 2026, Clinique and Huda Beauty were level in searches among makeup and cosmetics brands worldwide, with an estimated 673K branded searches each, at 7.3% of the total each. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Clinique appeared in two of the five answers and Huda Beauty in none.

Among makeup and cosmetics brands worldwide in September 2026

Who do people search for more?

Clinique and Huda Beauty are searched for about as often as each other.

Clinique 673K searchesHuda Beauty 673K searches

Who does AI mention more?

Clinique, mentioned in 2 of 5 answers, Huda Beauty in 0

Clinique in 2 of 5Huda Beauty in 0 of 5

Who does AI recommend more?

Clinique, the only one of the two named

Clinique first in 2Huda Beauty never named

Follow Clinique vs Huda Beauty and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clinique was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Huda Beauty did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Rare Beauty2nd
  3. Charlotte Tilbury3rd
  4. Fenty Beauty4th
  5. NARS5th
  6. Clinique6th
  7. NYX Professional Makeup7th
  8. Makeup by Mario8th
  9. L'Oréal Paris9th
  10. +2 more
  11. Huda Beauty–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huda Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Clinique or Huda Beauty more popular in search?

This chart shows how often people search Google for Clinique and Huda Beauty by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.

Clinique and Huda Beauty among makeup and cosmetics brands worldwide, by month

Share of searches by month for Clinique, Huda Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyEstée LauderMaybellineCliniqueHuda BeautyNYX Professional MakeupRare BeautyFenty BeautyMorpheL'Oréal ParisNARSBobbi BrownMakeup by MarioTarteColourPop
Oct 202513.1%10.6%8.7%7.2%8.7%6.5%7.2%5.9%1.4%2.6%3.2%3.2%2.1%3.2%2.1%
Nov 202517.3%9.5%5.2%6.3%21.1%5.6%6.3%4.3%1.3%1.6%3.5%2.3%2.3%2.3%1.6%
Dec 202520%10.9%7.3%7.3%7.3%6.7%7.3%4.9%1.8%2.2%3.3%2.7%2.2%2.7%2.2%
Jan 202612.9%8.6%7.1%7.1%10.5%7.9%7.1%4.7%2.1%3.2%3.2%3.2%2.1%2.6%2.6%
Feb 202612.7%10.4%8.6%7%8.6%7.8%7%5.7%2.1%2.6%3.1%2.6%2.1%2.6%2.1%
Mar 202614.5%11.8%7.9%7.9%6.5%7.2%6.5%5.3%2.9%2.9%3.5%2.9%2.9%2.9%2.4%
Apr 202613%10.7%8.8%8.8%7.2%8%7.2%5.9%3.2%2.6%3.2%2.6%2.6%2.1%2.1%
May 202612.3%10.1%8.3%8.3%6.8%7.5%5.5%4.5%3%2.5%3.7%2.5%2.5%6.8%2%
Jun 202614.1%9.5%9.5%7.8%6.4%8.6%5.2%4.3%3.5%2.9%3.5%2.9%2.3%2.9%2.3%
Jul 202616.3%8.9%8.9%7.3%7.3%8.1%7.3%4.9%3.3%2.7%3.3%2.7%2.2%2.7%2.7%
Aug 202616.1%8.8%8.8%7.2%8.8%8%5.9%4.8%3.9%2.6%3.2%2.6%2.6%2.6%2.2%
Sep 202616.3%9%9%7.3%7.3%6.8%6%4.9%4.9%3.3%3.3%2.7%2.7%2.7%2.2%

How has the Clinique and Huda Beauty comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Clinique took it in March 2026, Huda Beauty took it in August 2026.
  • Across the 12 months ending September 2026, Clinique’s share of searches among makeup and cosmetics brands worldwide moved from 7.2% to 7.3%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 12 months ending September 2026, Huda Beauty’s share of searches among makeup and cosmetics brands worldwide moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 1M to 673K.

How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

2 changes

  1. In September 2026, Huda Beauty lost share of searches among makeup and cosmetics brands worldwide, from 8.8% to 7.3%.

  2. In September 2026, Clinique rose from 6th to 4th among makeup and cosmetics brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clinique’s and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clinique

1 branded search term

  • clinique

Huda Beauty

1 branded search term

  • huda beauty

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free