How popular isHuda Beauty in search?
In September 2026, there were an estimated 673K branded searches for Huda Beauty worldwide which is down 32.7% over the last 12 months. Huda Beauty holds 23.8% estimated Share of Search among eyeshadow palette brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Charlotte Tilbury53.1%
Huda Beauty23.8%Bobbi Brown8.7%
Anastasia Beverly Hills5.8%
e.l.f.5.8%MAC2.6%
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Which eyeshadow palette brands compete with Huda Beauty?
Share of Search by month for Charlotte Tilbury, Huda Beauty, Bobbi Brown, Anastasia Beverly Hills, e.l.f., MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Huda Beauty | Bobbi Brown | Anastasia Beverly Hills | e.l.f. | MAC |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 29% | 10.7% | 8.7% | 5.8% | 2.1% |
| Nov 2025 | 39.4% | 48.1% | 5.3% | 3.5% | 2.4% | 1.3% |
| Dec 2025 | 58.7% | 21.4% | 7.9% | 5.3% | 4.3% | 2.4% |
| Jan 2026 | 42.5% | 34.6% | 10.4% | 5.7% | 4.7% | 2.1% |
| Feb 2026 | 45.8% | 30.9% | 9.2% | 6.2% | 5.1% | 2.8% |
| Mar 2026 | 52.1% | 23.4% | 10.5% | 5.7% | 5.7% | 2.6% |
| Apr 2026 | 48% | 26.5% | 9.7% | 6.5% | 6.5% | 2.9% |
| May 2026 | 47.3% | 26.1% | 9.5% | 6.4% | 7.8% | 2.9% |
| Jun 2026 | 51.3% | 23.1% | 10.4% | 5.7% | 6.9% | 2.5% |
| Jul 2026 | 53.1% | 23.8% | 8.7% | 5.8% | 5.8% | 2.6% |
| Aug 2026 | 50.5% | 27.7% | 8.3% | 5.5% | 5.5% | 2.5% |
| Sep 2026 | 53.1% | 23.8% | 8.7% | 5.8% | 5.8% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.1% | 1.5M | 0% | +2.7 points | |
| 2, held 2nd | 23.8% | 673K | -18.2% | -3.8 points | |
| 3, held 3rd | 8.7% | 246K | 0% | +0.4 points | |
| 4, held 4th | 5.8% | 165K | 0% | +0.3 points | |
| 5, held 5th | 5.8% | 165K | 0% | +0.3 points | |
| 6, held 6th | 2.6% | 74K | 0% | +0.1 points |
53.1%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2.7 points.
23.8%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
8.7%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
e.l.f.5.8%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
2.6%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Huda Beauty and its closest rivals
- Huda Beauty vs Charlotte Tilbury: compare search popularity
- Huda Beauty vs Anastasia Beverly Hills: compare search popularity
- Huda Beauty vs e.l.f.: compare search popularity
- Compare Huda Beauty with any brand
Every comparison with Huda Beauty
12 comparisons
- Charlotte Tilbury vs Huda Beauty
- Estée Lauder vs Huda Beauty
- Hourglass vs Huda Beauty
- Huda Beauty vs Maybelline
- Huda Beauty vs Rare Beauty
- Fenty Beauty vs Huda Beauty
- Huda Beauty vs L'Oréal Paris
- Bobbi Brown vs Huda Beauty
- Huda Beauty vs Makeup by Mario
- Huda Beauty vs Tarte
- Anastasia Beverly Hills vs Huda Beauty
- e.l.f. vs Huda Beauty
How has branded search demand for Huda Beauty changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Huda Beauty worldwide fell from 1M to 673K.
- Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among eyeshadow palette brands worldwide decreased from 29% to 23.8%.
- Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 48.1% in November 2025 and was lowest at 21.4% in December 2025.
How did search popularity change for eyeshadow palette brands worldwide in September 2026?
5 changes
In September 2026, Charlotte Tilbury gained estimated Share of Search among eyeshadow palette brands worldwide, from 50.5% to 53.1%.
In September 2026, Huda Beauty lost estimated Share of Search among eyeshadow palette brands worldwide, from 27.7% to 23.8%.
Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.
Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Huda Beauty compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 4th of 27 | 9.5% | Show ranking |
| Eyeshadow palette brands | 2nd of 6 | 23.8% | Shown above |
How is Huda Beauty measured?
Brandwave collects information about searches that people make online using Huda Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- huda beauty
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Is Huda Beauty your brand?
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