Brandwave

Benefit Cosmetics vs Huda Beauty:Which is more popular?

In October 2026, Huda Beauty had more branded searches than Benefit Cosmetics among makeup and cosmetics brands worldwide. Huda Beauty had about 823,000 branded searches, while Benefit Cosmetics had 49,500. Huda Beauty made up 7.9% of all makeup and cosmetics brand searches we track, and Benefit Cosmetics accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Benefit Cosmetics appeared in one of the five answers and Huda Beauty in none.

Among makeup and cosmetics brands worldwide in October 2026

Who do people search for more?

Huda Beauty, about 17 searches for every 1 for Benefit Cosmetics

Huda Beauty 823K searchesBenefit Cosmetics 49.5K searches

Who does AI mention more?

Benefit Cosmetics, mentioned in 1 of 5 answers, Huda Beauty in 0

Benefit Cosmetics in 1 of 5Huda Beauty in 0 of 5

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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Benefit Cosmetics was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Huda Beauty did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Rare Beauty2nd
  3. Charlotte Tilbury3rd
  4. Fenty Beauty4th
  5. NARS5th
  6. Clinique6th
  7. NYX Professional Makeup7th
  8. Makeup by Mario8th
  9. +2 more
  10. Benefit Cosmetics11th
  11. Huda Beauty–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Benefit Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huda Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Benefit Cosmetics or Huda Beauty more popular in search?

This chart shows how often people search Google for Benefit Cosmetics and Huda Beauty by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.

Benefit Cosmetics and Huda Beauty among makeup and cosmetics brands worldwide, by month

Share of searches by month for Huda Beauty, Benefit Cosmetics. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyEstée LauderHuda BeautyMaybellineNYX Professional MakeupCliniqueRare BeautyFenty BeautyMorpheKylie CosmeticsL'Oréal ParisMakeup by MarioNARSBobbi BrownColourPopBenefit Cosmetics
Nov 202517.2%9.4%21%5.1%5.6%6.3%6.3%4.2%1.3%1.9%1.5%2.3%3.5%2.3%1.5%0.38%
Dec 202519.9%10.9%7.3%7.3%6.6%7.3%7.3%4.9%1.8%2.2%2.2%2.2%3.3%2.7%2.2%0.44%
Jan 202612.9%8.6%10.5%7.1%7.8%7.1%7.1%4.7%2.1%5.8%3.2%2.1%3.2%3.2%2.6%0.42%
Feb 202612.6%10.4%8.5%8.5%7.8%7%7%5.7%2.1%5.7%2.5%2.1%3.1%2.5%2.1%0.42%
Mar 202614.4%11.7%6.4%7.9%7.2%7.9%6.4%5.3%2.9%2.4%2.9%2.9%3.5%2.9%2.4%0.47%
Apr 202613%10.6%7.2%8.7%8%8.7%7.2%5.8%3.2%1.8%2.6%2.6%3.2%2.6%2.1%0.43%
May 202612.2%10%6.7%8.2%7.5%8.2%5.5%4.5%3%3.7%2.5%2.5%3.7%2.5%2%0.41%
Jun 202614%9.5%6.3%9.5%8.6%7.7%5.2%4.2%3.5%4.2%2.8%2.3%3.5%2.8%2.3%0.47%
Jul 202616.1%8.8%7.2%8.8%8%7.2%7.2%4.8%3.2%1.8%2.6%2.2%3.2%2.6%2.6%0.44%
Aug 202615.9%8.7%8.7%8.7%8%7.2%5.8%4.8%3.9%1.8%2.6%2.6%3.2%2.6%2.1%0.43%
Sep 202616.2%8.9%7.2%8.9%6.7%7.2%5.9%4.8%4.8%1.8%3.2%2.6%3.2%2.6%2.2%0.44%
Oct 202614.4%9.6%7.9%7.9%7.2%6.4%6.4%5.3%5.3%3.5%2.9%2.9%2.9%2.4%2.4%0.47%

How has branded search for Benefit Cosmetics and Huda Beauty changed worldwide over the last 12 months?

3 findings

How did search popularity change for makeup and cosmetics brands worldwide in October 2026?

2 changes

  1. In October 2026, Huda Beauty overtook Maybelline and Clinique to rank 3rd among makeup and cosmetics brands worldwide, with 7.9% of the searches.

  2. In October 2026, Benefit Cosmetics rose from 25th to 23rd among makeup and cosmetics brands worldwide.

How are Benefit Cosmetics’ and Huda Beauty’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Benefit Cosmetics’ and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Benefit Cosmetics

1 branded search term

  • benefit cosmetics

Huda Beauty

1 branded search term

  • huda beauty

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

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