Brandwave

How popular isBenefit Cosmetics in search?

In September 2026, there were an estimated 40.5K branded searches for Benefit Cosmetics worldwide which is down 33.1% over the last 12 months. Benefit Cosmetics holds 0.46% estimated Share of Search among makeup and cosmetics brands worldwide and is ranked 24th of 27 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Charlotte Tilbury17.2%
  2. Estée Lauder9.4%
  3. Maybelline9.4%
  4. Huda Beauty7.7%
  5. Rare Beauty6.3%
  6. Fenty Beauty5.2%
  7. Morphe5.2%
  8. +15 more
  9. Milk Makeup0.57%
  10. Benefit Cosmetics0.46%
  11. CoverGirl0.38%
  12. +2 more
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Which makeup and cosmetics brands compete with Benefit Cosmetics?

Benefit Cosmetics against makeup and cosmetics brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Estée Lauder, Maybelline, Huda Beauty, Rare Beauty, Fenty Beauty, Morphe, Hourglass, MAC, L'Oréal Paris, NARS, Bobbi Brown, Makeup by Mario, Tarte, ColourPop, Revlon, Benefit Cosmetics. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyEstée LauderMaybellineHuda BeautyRare BeautyFenty BeautyMorpheHourglassMACL'Oréal ParisNARSBobbi BrownMakeup by MarioTarteColourPopRevlone.l.f. CosmeticsKylie CosmeticsToo FacedNYX Professional MakeupKosasEssenceMilk MakeupBenefit CosmeticsCoverGirlRimmelRevolution Beauty
Oct 202514.1%11.5%9.4%9.4%7.8%6.3%1.6%3.1%3.7%2.8%3.5%3.5%2.3%3.5%2.3%2.3%1.9%5.2%1.6%0.74%0.85%0.51%0.7%0.57%0.31%0.38%0.17%
Nov 202518.5%10.1%5.5%22.6%6.8%4.6%1.4%2.5%3.4%1.7%3.7%2.5%2.5%2.5%1.7%1.4%1.1%2%2.5%0.51%0.75%0.33%0.5%0.41%0.18%0.22%0.15%
Dec 202521.6%11.8%7.9%7.9%7.9%5.3%1.9%3%4.3%2.4%3.6%2.9%2.4%2.9%2.4%1.9%1.6%2.4%1.9%0.73%0.71%0.43%0.71%0.48%0.32%0.39%0.18%
Jan 202614.1%9.4%7.7%11.5%7.7%5.2%2.3%3.4%3.9%3.5%3.5%3.5%2.3%2.8%2.8%2.3%1.6%6.3%1.9%0.84%0.85%0.51%0.7%0.47%0.38%0.38%0.17%
Feb 202613.9%11.4%9.4%9.4%7.7%6.3%2.3%3.1%4.2%2.8%3.4%2.8%2.3%2.8%2.3%2.3%1.5%6.3%1.5%0.86%0.84%0.51%0.84%0.46%0.46%0.38%0.17%
Mar 202615.9%12.9%8.7%7.1%7.1%5.8%3.2%3%3.9%3.2%3.9%3.2%3.2%3.2%2.6%2.1%1.7%2.6%1.7%0.83%0.96%0.64%0.78%0.52%0.43%0.43%0.16%
Apr 202614.5%11.9%9.8%8%8%6.5%3.6%3.1%4.4%2.9%3.6%2.9%2.9%2.4%2.4%2.4%2%2%1.6%0.89%1.1%0.64%0.88%0.59%0.48%0.48%0.14%
May 202613.6%11.2%9.2%7.5%6.2%5%3.4%2.6%4.1%2.8%4.1%2.8%2.8%7.5%2.2%2.2%2.2%4.1%1.8%0.84%1%0.61%0.68%0.45%0.45%0.37%0.14%
Jun 202615.7%10.6%10.6%7.1%5.8%4.7%3.9%2.8%4.3%3.2%3.9%3.2%2.6%3.2%2.6%2.1%2.1%4.7%1.7%0.94%1.2%0.71%0.64%0.52%0.43%0.43%0.19%
Jul 202617.8%9.8%9.8%8%8%5.4%3.6%2.7%4.7%2.9%3.6%2.9%2.4%2.9%2.9%2.4%2%2%1.6%0.9%0.88%0.72%0.72%0.48%0.39%0.39%0.18%
Aug 202617.5%9.6%9.6%9.6%6.4%5.3%4.3%3%4.8%2.9%3.5%2.9%2.9%2.9%2.3%2.3%1.9%1.9%1.6%0.88%1.1%0.7%0.71%0.47%0.39%0.39%0.17%
Sep 202617.2%9.4%9.4%7.7%6.3%5.2%5.2%5%4.8%3.5%3.5%2.8%2.8%2.8%2.3%2.3%1.9%1.9%1.5%0.86%0.85%0.84%0.57%0.46%0.38%0.38%0.17%

  1. 1.Charlotte Tilbury

    17.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Estée Lauder

    9.4%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Maybelline

    9.4%

    Moved from 4th to 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Huda Beauty

    7.7%

    Moved from 3rd to 4th. 673K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  5. 5.Rare Beauty

    6.3%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fenty Beauty

    5.2%

    Held 6th. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Morphe

    5.2%

    Moved from 8th to 7th. 450K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  8. 8.Hourglass

    5%

    Moved from 10th to 8th. 435K estimated branded searches, +71.2% vs prior month. Share +2 points.

  9. 9.MAC

    4.8%

    Moved from 7th to 9th. 415K estimated branded searches, +0.24% vs prior month. Share -0.1 points.

  10. 10.L'Oréal Paris

    3.5%

    Moved from 12th to 10th. 301K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  11. 11.NARS

    3.5%

    Moved from 9th to 11th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Bobbi Brown

    2.8%

    Moved from 11th to 12th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Makeup by Mario

    2.8%

    Held 13th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  14. 14.Tarte

    2.8%

    Held 14th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  15. 15.ColourPop

    2.3%

    Held 15th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  16. 16.Revlon

    2.3%

    Held 16th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  17. 17.e.l.f. Cosmetics

    1.9%

    Held 17th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  18. 18.Kylie Cosmetics

    1.9%

    Held 18th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  19. 19.Too Faced

    1.5%

    Held 19th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  20. 20.NYX Professional Makeup

    0.86%

    Moved from 21st to 20th. 75.3K estimated branded searches, 0% vs prior month. Share 0 points.

  21. 21.Kosas

    0.85%

    Moved from 20th to 21st. 74K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  22. 22.Essence

    0.84%

    Moved from 23rd to 22nd. 73.6K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  23. 23.Milk Makeup

    0.57%

    Moved from 22nd to 23rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  24. 24.Benefit Cosmetics

    0.46%

    Held 24th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  25. 25.CoverGirl

    0.38%

    Held 25th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  26. 26.Rimmel

    0.38%

    Held 26th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  27. 27.Revolution Beauty

    0.17%

    Held 27th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Benefit Cosmetics and its closest rivals

Every comparison with Benefit Cosmetics

How has branded search demand for Benefit Cosmetics changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Benefit Cosmetics worldwide fell from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Benefit Cosmetics fell from 23rd to 24th among makeup and cosmetics brands worldwide.

How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

  1. In September 2026, Morphe overtook MAC to rank 7th among makeup and cosmetics brands worldwide, with 5.2% estimated Share of Search.

  2. In September 2026, Hourglass overtook MAC and NARS to rank 8th among makeup and cosmetics brands worldwide, with 5% estimated Share of Search.

  3. In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 10th among makeup and cosmetics brands worldwide, with 3.5% estimated Share of Search.

  4. In September 2026, Huda Beauty lost estimated Share of Search among makeup and cosmetics brands worldwide, from 9.6% to 7.7%.

  5. Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 4.7% to 1.9% in September 2026.

  6. Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 10.6% to 9.4% in September 2026.

Where does Benefit Cosmetics compete?

Benefit Cosmetics is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup and cosmetics brands24th of 270.46%Shown above
Mascara brands5th of 52%Show ranking
Eyeliner brands4th of 52.1%Show ranking
Blush brands5th of 52.8%Show ranking

How is Benefit Cosmetics measured?

Brandwave collects information about searches that people make online using Benefit Cosmetics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • benefit cosmetics

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How the Brand Demand Index is measured

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