Benefit Cosmetics vs Fenty Beauty:Which is more popular?
In October 2026, Fenty Beauty had more branded searches than Benefit Cosmetics among makeup and cosmetics brands worldwide. Fenty Beauty had about 550,000 branded searches, while Benefit Cosmetics had 49,500. Fenty Beauty made up 5.3% of all makeup and cosmetics brand searches we track, and Benefit Cosmetics accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Fenty Beauty appeared in four of the five answers and Benefit Cosmetics in one. Fenty Beauty was mentioned before Benefit Cosmetics in every answer that named either.
Who do people search for more?
Fenty Beauty, about 11 searches for every 1 for Benefit Cosmetics
Who does AI mention more?
Fenty Beauty, mentioned in 4 of 5 answers, Benefit Cosmetics in 1
Who does AI recommend more?
Fenty Beauty, named ahead of Benefit Cosmetics in 4 of 4 answers
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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fenty Beauty was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Benefit Cosmetics was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fenty Beauty was listed before Benefit Cosmetics in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Benefit Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup and cosmetics brands
5 answers
Asked ChatGPT
“Which makeup and cosmetics brand should I buy?”
Asked ChatGPT
“What are the best makeup and cosmetics brands?”
Asked ChatGPT
“What's the best makeup and cosmetics brand for everyday wear?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“cosmetics brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Benefit Cosmetics or Fenty Beauty more popular in search?
This chart shows how often people search Google for Benefit Cosmetics and Fenty Beauty by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fenty Beauty, Benefit Cosmetics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Estée Lauder | Huda Beauty | Maybelline | NYX Professional Makeup | Clinique | Rare Beauty | Fenty Beauty | Morphe | Kylie Cosmetics | L'Oréal Paris | Makeup by Mario | NARS | Bobbi Brown | ColourPop | Benefit Cosmetics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 17.2% | 9.4% | 21% | 5.1% | 5.6% | 6.3% | 6.3% | 4.2% | 1.3% | 1.9% | 1.5% | 2.3% | 3.5% | 2.3% | 1.5% | 0.38% |
| Dec 2025 | 19.9% | 10.9% | 7.3% | 7.3% | 6.6% | 7.3% | 7.3% | 4.9% | 1.8% | 2.2% | 2.2% | 2.2% | 3.3% | 2.7% | 2.2% | 0.44% |
| Jan 2026 | 12.9% | 8.6% | 10.5% | 7.1% | 7.8% | 7.1% | 7.1% | 4.7% | 2.1% | 5.8% | 3.2% | 2.1% | 3.2% | 3.2% | 2.6% | 0.42% |
| Feb 2026 | 12.6% | 10.4% | 8.5% | 8.5% | 7.8% | 7% | 7% | 5.7% | 2.1% | 5.7% | 2.5% | 2.1% | 3.1% | 2.5% | 2.1% | 0.42% |
| Mar 2026 | 14.4% | 11.7% | 6.4% | 7.9% | 7.2% | 7.9% | 6.4% | 5.3% | 2.9% | 2.4% | 2.9% | 2.9% | 3.5% | 2.9% | 2.4% | 0.47% |
| Apr 2026 | 13% | 10.6% | 7.2% | 8.7% | 8% | 8.7% | 7.2% | 5.8% | 3.2% | 1.8% | 2.6% | 2.6% | 3.2% | 2.6% | 2.1% | 0.43% |
| May 2026 | 12.2% | 10% | 6.7% | 8.2% | 7.5% | 8.2% | 5.5% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 3.7% | 2.5% | 2% | 0.41% |
| Jun 2026 | 14% | 9.5% | 6.3% | 9.5% | 8.6% | 7.7% | 5.2% | 4.2% | 3.5% | 4.2% | 2.8% | 2.3% | 3.5% | 2.8% | 2.3% | 0.47% |
| Jul 2026 | 16.1% | 8.8% | 7.2% | 8.8% | 8% | 7.2% | 7.2% | 4.8% | 3.2% | 1.8% | 2.6% | 2.2% | 3.2% | 2.6% | 2.6% | 0.44% |
| Aug 2026 | 15.9% | 8.7% | 8.7% | 8.7% | 8% | 7.2% | 5.8% | 4.8% | 3.9% | 1.8% | 2.6% | 2.6% | 3.2% | 2.6% | 2.1% | 0.43% |
| Sep 2026 | 16.2% | 8.9% | 7.2% | 8.9% | 6.7% | 7.2% | 5.9% | 4.8% | 4.8% | 1.8% | 3.2% | 2.6% | 3.2% | 2.6% | 2.2% | 0.44% |
| Oct 2026 | 14.4% | 9.6% | 7.9% | 7.9% | 7.2% | 6.4% | 6.4% | 5.3% | 5.3% | 3.5% | 2.9% | 2.9% | 2.9% | 2.4% | 2.4% | 0.47% |
How has branded search for Benefit Cosmetics and Fenty Beauty changed worldwide over the last 12 months?
3 findings
- Fenty Beauty was ahead of Benefit Cosmetics in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Benefit Cosmetics’ share of searches among makeup and cosmetics brands worldwide moved from 0.38% to 0.47%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending October 2026, Fenty Beauty’s share of searches among makeup and cosmetics brands worldwide moved from 4.2% to 5.3%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for makeup and cosmetics brands worldwide in October 2026?
2 changes
In October 2026, Benefit Cosmetics rose from 25th to 23rd among makeup and cosmetics brands worldwide.
Estimated monthly branded searches for Fenty Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in October 2026.
How are Benefit Cosmetics’ and Fenty Beauty’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Benefit Cosmetics’ and Fenty Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benefit Cosmetics
1 branded search term
- benefit cosmetics
Fenty Beauty
1 branded search term
- fenty beauty
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