Brandwave

Benefit Cosmetics vs Bobbi Brown:Which is more popular?

In September 2026, Bobbi Brown had more branded searches than Benefit Cosmetics among makeup and cosmetics brands worldwide. Bobbi Brown had about 246,000 branded searches, while Benefit Cosmetics had 40,500. Bobbi Brown made up 2.7% of all makeup and cosmetics brand searches we track, and Benefit Cosmetics accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Benefit Cosmetics appeared in one of the five answers and Bobbi Brown in none.

Among makeup and cosmetics brands worldwide in September 2026

Who do people search for more?

Bobbi Brown, about 6 searches for every 1 for Benefit Cosmetics

Bobbi Brown 246K searchesBenefit Cosmetics 40.5K searches

Who does AI mention more?

Benefit Cosmetics, mentioned in 1 of 5 answers, Bobbi Brown in 0

Benefit Cosmetics in 1 of 5Bobbi Brown in 0 of 5

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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Benefit Cosmetics was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bobbi Brown did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Rare Beauty2nd
  3. Charlotte Tilbury3rd
  4. Fenty Beauty4th
  5. NARS5th
  6. Clinique6th
  7. NYX Professional Makeup7th
  8. Makeup by Mario8th
  9. +3 more
  10. Benefit Cosmetics12th
  11. +2 more
  12. Bobbi Brown–
  13. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Benefit Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Benefit Cosmetics or Bobbi Brown more popular in search?

This chart shows how often people search Google for Benefit Cosmetics and Bobbi Brown by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.

Benefit Cosmetics and Bobbi Brown among makeup and cosmetics brands worldwide, by month

Share of searches by month for Bobbi Brown, Benefit Cosmetics. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyEstée LauderMaybellineCliniqueHuda BeautyNYX Professional MakeupRare BeautyFenty BeautyMorpheL'Oréal ParisNARSBobbi BrownMakeup by MarioTarteColourPopBenefit Cosmetics
Oct 202513.1%10.6%8.7%7.2%8.7%6.5%7.2%5.9%1.4%2.6%3.2%3.2%2.1%3.2%2.1%0.53%
Nov 202517.3%9.5%5.2%6.3%21.1%5.6%6.3%4.3%1.3%1.6%3.5%2.3%2.3%2.3%1.6%0.38%
Dec 202520%10.9%7.3%7.3%7.3%6.7%7.3%4.9%1.8%2.2%3.3%2.7%2.2%2.7%2.2%0.44%
Jan 202612.9%8.6%7.1%7.1%10.5%7.9%7.1%4.7%2.1%3.2%3.2%3.2%2.1%2.6%2.6%0.43%
Feb 202612.7%10.4%8.6%7%8.6%7.8%7%5.7%2.1%2.6%3.1%2.6%2.1%2.6%2.1%0.42%
Mar 202614.5%11.8%7.9%7.9%6.5%7.2%6.5%5.3%2.9%2.9%3.5%2.9%2.9%2.9%2.4%0.48%
Apr 202613%10.7%8.8%8.8%7.2%8%7.2%5.9%3.2%2.6%3.2%2.6%2.6%2.1%2.1%0.53%
May 202612.3%10.1%8.3%8.3%6.8%7.5%5.5%4.5%3%2.5%3.7%2.5%2.5%6.8%2%0.41%
Jun 202614.1%9.5%9.5%7.8%6.4%8.6%5.2%4.3%3.5%2.9%3.5%2.9%2.3%2.9%2.3%0.47%
Jul 202616.3%8.9%8.9%7.3%7.3%8.1%7.3%4.9%3.3%2.7%3.3%2.7%2.2%2.7%2.7%0.44%
Aug 202616.1%8.8%8.8%7.2%8.8%8%5.9%4.8%3.9%2.6%3.2%2.6%2.6%2.6%2.2%0.43%
Sep 202616.3%9%9%7.3%7.3%6.8%6%4.9%4.9%3.3%3.3%2.7%2.7%2.7%2.2%0.44%

How has the Benefit Cosmetics and Bobbi Brown comparison changed over the last 12 months?

3 findings

How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

3 changes

  1. In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 10th among makeup and cosmetics brands worldwide, with 3.3% of the searches.

  2. Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  3. Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Benefit Cosmetics’ and Bobbi Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Benefit Cosmetics

1 branded search term

  • benefit cosmetics

Bobbi Brown

1 branded search term

  • bobbi brown

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

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