Benefit Cosmetics vs NARS:Which is searched more?
In August 2026, Benefit Cosmetics had more branded searches than NARS among blush brands worldwide. Benefit Cosmetics was estimated to have 40.5K branded searches compared to NARS’s 170, and held a 3.5% Share of Search versus NARS’s 0.01%. These are worldwide searches for English-language branded terms.
Follow Benefit Cosmetics vs NARS and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Benefit Cosmetics or NARS?
Compare the blush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Benefit Cosmetics, NARS. The figures are in the table below the chart.
View monthly share of search table
| Month | Benefit Cosmetics | NARS |
|---|---|---|
| Oct 2025 | 4.1% | 0.02% |
| Nov 2025 | 4.6% | 0.03% |
| Dec 2025 | 4% | 0.02% |
| Jan 2026 | 4% | 0.02% |
| Feb 2026 | 3.3% | 0.01% |
| Mar 2026 | 4% | 0.01% |
| Apr 2026 | 4.4% | 0.02% |
| May 2026 | 2.5% | 0.01% |
| Jun 2026 | 3.5% | 0.01% |
| Jul 2026 | 3.5% | 0.02% |
| Aug 2026 | 3.5% | 0.01% |
| Sep 2026 | — | — |
How has the Benefit Cosmetics and NARS comparison changed over the last 12 months?
3 findings
- Benefit Cosmetics was ahead of NARS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among blush brands worldwide moved from 4.1% to 3.5%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 11 months ending August 2026, NARS’s estimated Share of Search among blush brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 320 to 170.
How did search popularity change for blush brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Benefit Cosmetics’ and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benefit Cosmetics
1 branded search term
- benefit cosmetics
NARS
1 branded search term
- nars nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.