Brandwave

How popular isNARS in search?

In August 2026, there were an estimated 170 branded searches for NARS worldwide which is down 46.9% over the last 11 months. NARS holds <0.01% estimated Share of Search among lipstick brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Charlotte Tilbury57.7%
  2. Maybelline31.7%
  3. Revlon7.7%
  4. MAC2.8%
  5. NARS<0.01%
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Where does NARS compete?

NARS is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lipstick brands5th of 5<0.01%Shown below
Foundation brands5th of 5<0.01%Show ranking
Concealer brands5th of 50.01%Show ranking
Blush brands5th of 50.01%Show ranking
Eyeshadow brands5th of 50.01%Show ranking

Which lipstick brands compete with NARS?

NARS against lipstick brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Maybelline, Revlon, MAC, NARS. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyMaybellineRevlonMACNARS
Oct 202553.2%35.5%8.7%2.6%0.01%
Nov 202571.2%21.2%5.2%2.3%0.01%
Dec 202566.9%24.4%6%2.7%<0.01%
Jan 202656.7%31.1%9.3%2.8%<0.01%
Feb 202652.6%35.5%8.7%3.2%<0.01%
Mar 202657.7%31.7%7.7%2.8%<0.01%
Apr 202652.6%35.5%8.7%3.2%<0.01%
May 202652.6%35.5%8.7%3.2%<0.01%
Jun 202653.8%36.3%7.3%2.7%<0.01%
Jul 202657.7%31.7%7.7%2.8%<0.01%
Aug 202657.7%31.7%7.7%2.8%<0.01%
Sep 2026—————

  1. 1.Charlotte Tilbury

    57.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Maybelline

    31.7%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Revlon

    7.7%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MAC

    2.8%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NARS

    <0.01%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between NARS and its closest rivals

How has branded search demand for NARS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NARS worldwide fell from 320 to 170.
  • Across the 11 months ending August 2026, NARS’s estimated Share of Search among lipstick brands worldwide held steady, from 0.01% to <0.01%.

How did search popularity change for lipstick brands worldwide in August 2026?

  1. Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026.

  2. Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  3. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  4. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

How is NARS measured?

Brandwave collects information about searches that people make online using NARS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nars nz

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How the Brand Demand Index is measured

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