How popular isNARS in search?
In September 2026, there were an estimated 301K branded searches for NARS worldwide which is down 18.2% over the last 12 months. NARS holds 31.3% estimated Share of Search among bronzing powder brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
MAC43.1%
NARS31.3%
Bobbi Brown25.6%
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Which bronzing powder brands compete with NARS?
Share of Search by month for MAC, NARS, Bobbi Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | MAC | NARS | Bobbi Brown |
|---|---|---|---|
| Oct 2025 | 35% | 32.5% | 32.5% |
| Nov 2025 | 35.3% | 38.8% | 25.9% |
| Dec 2025 | 39.8% | 33.1% | 27.1% |
| Jan 2026 | 36.1% | 31.9% | 31.9% |
| Feb 2026 | 40.2% | 32.9% | 26.9% |
| Mar 2026 | 35.7% | 35.4% | 28.9% |
| Apr 2026 | 40.3% | 32.9% | 26.9% |
| May 2026 | 37.5% | 37.4% | 25% |
| Jun 2026 | 38% | 34.1% | 27.9% |
| Jul 2026 | 41.7% | 32.1% | 26.2% |
| Aug 2026 | 43.1% | 31.3% | 25.6% |
| Sep 2026 | 43.1% | 31.3% | 25.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.1% | 415K | +0.24% | +0.1 points | |
| 2, held 2nd | 31.3% | 301K | 0% | 0 points | |
| 3, held 3rd | 25.6% | 246K | 0% | 0 points |
Compare search popularity between NARS and its closest rivals
Every comparison with NARS
23 comparisons
- CeraVe vs NARS
- NARS vs SkinCeuticals
- Charlotte Tilbury vs NARS
- Fenty Beauty vs NARS
- Hourglass vs NARS
- Huda Beauty vs NARS
- L'Oréal Paris vs NARS
- Maybelline vs NARS
- Morphe vs NARS
- NARS vs Rare Beauty
- Bobbi Brown vs NARS
- Makeup by Mario vs NARS
- NARS vs Tarte
- NARS vs Revlon
- Anastasia Beverly Hills vs NARS
- e.l.f. vs NARS
- NARS vs Too Faced
- NARS vs Urban Decay
- MAC vs NARS
- Essence vs NARS
- Milani vs NARS
- CoverGirl vs NARS
- NARS vs Rimmel
How has branded search demand for NARS changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NARS worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, NARS’s estimated Share of Search among bronzing powder brands worldwide decreased from 32.5% to 31.3%.
- Across the 12 months ending September 2026, NARS’s estimated Share of Search among bronzing powder brands worldwide peaked at 38.8% in November 2025 and was lowest at 31.3% in September 2026.
- Across the 12 months ending September 2026, NARS rose from 3rd to 2nd among bronzing powder brands worldwide.
How did search popularity change for bronzing powder brands worldwide in September 2026?
3 changes
MAC’s estimated Share of Search among bronzing powder brands worldwide has gained ground for 3 months in a row, from 38% to 43.1% in September 2026.
NARS’s estimated Share of Search among bronzing powder brands worldwide has lost ground for 3 months in a row, from 34.1% to 31.3% in September 2026.
Bobbi Brown’s estimated Share of Search among bronzing powder brands worldwide has lost ground for 3 months in a row, from 27.9% to 25.6% in September 2026.
Where does NARS compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 11th of 27 | 3.5% | Show ranking |
| Lipstick brands | 4th of 5 | 9.3% | Show ranking |
| Tinted moisturizer brands | 4th of 4 | 9.4% | Show ranking |
| Foundation brands | 5th of 5 | 10.7% | Show ranking |
| Cream bronzer brands | 2nd of 4 | 13.6% | Show ranking |
| Eyeshadow brands | 3rd of 5 | 17.1% | Show ranking |
| Concealer brands | 2nd of 5 | 19.2% | Show ranking |
| Blush brands | 2nd of 5 | 20.5% | Show ranking |
| Bronzing powder brands | 2nd of 3 | 31.3% | Shown above |
How is NARS measured?
Brandwave collects information about searches that people make online using NARS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nars
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Is NARS your brand?
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